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Don’t be a Pest with “This Social Media Stuff”

Janet Fouts

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social media is actually even bigger than that, though.

Tools 170
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PR Measurement – What to Measure

Proactive Report

Other KPIs might be site traffic/lead ratio, form conversion (leads), organic search ranking, social media reach and engagement. Collaborate with the other teams and discover what the most important KPIs are for your business or client. New and repeat customers into our salons – Great Clips. Connect with me.

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Five Productivity Tools for PR Pros

Waxing UnLyrical

When I wasn’t commuting, I worked remotely – much as I do now – so I needed to find ways to connect with my team, which grew rapidly over the years, and keep them motivated… without wasting time. Bonus: it helps identify holes in your time management skills, including the amount of time you spend in/on social media.

Plaxo 251
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How friendfeed Can Teach You About Your Friends

Techipedia: Tamar Weinberg

Since FriendFeed aggregates numerous social networks, it can give you a lot more information about its users, especially with regards to how and when they engage with online content. In social media spheres, it’s almost unavoidable to not engage online with content in some way. It’s also a conversation medium.

Plaxo 103
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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207
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Minimalist Internet Marketing: My Personal Guide

Viper Chill

Produce Better Results – If I put a member of my team in a room that is full of people dancing, playing snooker and socialising in the corner, how well do you think they would work? How does TeuxDeux compare with Netvibes To-do widget? Do you still use the Netvibes to To-Do widget?