Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social media is actually even bigger than that, though. As Tim Hughes has written, ” Social media is a common thread across the whole of the enterprise and it’s time to treat it strategically.”

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website.

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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? In the online sphere, we are beginning to see more and more of how people (especially journalists) are searching for news within social media. This also means that a business blog can be of interest to the media.

RSS Extensions for Browsers & Social Media Dashboards

Laurel Papworth

howto social media Workshop Notes Chrome extension Facebook feedly Firefox addon Internet Explorer monitoring netvibes panels rss Safari Twitter RSS Extensions to Omnibox/URL box for Browsers (for my students). This is what you want in your browser right? sometimes it’s IN the URL box (Chrome for example), sometimes its on the buttons of the menu bar (IE for example).

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Cool Social Media Tools.

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List of 3rd Party Social Media Tools #Blab #socialmedia

Laurel Papworth

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources. When looking at Social Media tools around automation or scheduling, choose from the following. Queue updates with Social Oomph (Evergreen).

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Free Social Media Tools We Love: Nuzzel

agora pulse

If you ask any social media manager what they love about their job, they’re not going to respond with “Content curation. Maybe you’re fancy and combine feeds from multiple sites in a newsreader like Feedly or Netvibes. It saves me hours of week in curating content for my social feeds. The post Free Social Media Tools We Love: Nuzzel appeared first on Agorapulse. Content marketing Facebook Case Studies Social Media Marketing

Don’t be a Pest with “This Social Media Stuff”

Janet Fouts

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. If they’re not up to speed on how to use social media they won’t adopt.

Social Media ROI

Proactive Report

“Many companies have yet to capitalize on social media’s ability to not only listen to customers, but analyze conversations and turn the information into bottom-line benefit.&#. So says SAS in the findings of their survey of 2100 companies: More than half of them are using social media. 31 percent do not measure effectiveness of social media. Only 23 percent use social media analytic tools.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. What is Social Media Optimization and Why Should I Care? 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

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Social Media Tips from Professor Jonathan Taplin

Proactive Report

During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services. Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on the role of digital media in the economic infrastructure. tools online PR social media strategy sysomos

iGoogle Finished – what’s your favourite RSS Dashboard social media monitoring?

Laurel Papworth

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. Now that iGoogle is retiring , I need another free service to teach social media monitoring – know of one? I was thinking Netvibes but wondered if you have another option?

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Smart PR People are Using SmartTags

Proactive Report

Smart Tags are now being used in many other ways: one is QR (Quick Response) codes and they’re proving to be really useful in social media monitoring. Adding Smart Tags to the data and then filtering the conversations based on your tags can help you decipher the trends, sentiment and competitive intelligence you need to plan your content and social media activities. try something like the new NetVibes for business dashboard. Have you heard of Smart Tags?

I’ve Got a Job for You

Janet Fouts

What social sites did you join and then never use? I know, I know, somebody, maybe even me, told you that you need to protect your brand by reserving the name on a social media site so somebody doesn’t get it and use it against you or in ways you don’t want related to your brand. I checked on a client’s Netvibes site once to find that it was chock-full of bookmarks and ads presumably for the Russian contractor who set up the accounts for them.

Twittorati Features Tweets Everyone Already Knows About

Socialized

And if I didn’t, I would set up Google Reader or a NetVibes page with Twitter and blog RSS feeds from only the top bloggers that interest me. Tags: Social Media Technorati Twittorati Technorati ’s new Twittorati (launched July 7, and not last week as some sites are reporting ) will feature tweets from what Technorati thinks are the top 100 bloggers.

The Gamification of News

Social Media Marketing

You may recall that in April, I covered Empire Avenue in a post about the gamification of social media. While you're already to get customized news categories via RSS readers, custom modules on sites like Netvibes or Google's own iGoogle home page, Google's news badge system could usher in the era of truly customized news stories for readers everywhere. news social media Google"Gamification" seems to be the up and coming buzz word.

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Google Reader Alternatives: 3 Web Based RSS Readers to Manage Your Subscriptions

Kikolani

Each time I subscribe to a blog, I organize them by topic (Blogging, Freelance, Social Media, SEO, etc.). They have social sharing buttons and the option to save your favorite articles. Netvibes. Netvibes allows you to subscribe to RSS feeds and view them in a Reader (list) or Widgets view. Netvibes will import your feeds as you have them organized from Google Reader folders to Netvibes tabs. The one thing missing from Netvibes?

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PR Measurement – What to Measure

Proactive Report

Other KPIs might be site traffic/lead ratio, form conversion (leads), organic search ranking, social media reach and engagement. Make it a repository of all your content: news, bios, video, images, product information, fact sheets and social accounts. How we write content today is very different because of the recent changes in search and social. Create SMART content: visible in Search/Social, add Multimedia, attract Attention, be Relevant and build Trust.

Listening Tools

Proactive Report

We know by now that we have to listen before we jump into social media. Another tool you can use to make a great dashboard is NetVibes. Do the searches in Google BlogSearch, Twitter, Yahoo News, and other social websites like Technorati, digg.com, StumbleUpon and Delicious. Smart social media gal Liz Strauss posted this article about how to get the most from listening tools. But the question I often get asked is how?

What is Digital PR?

Proactive Report

Digital PR and Social Media are often thought of as the same thing. Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. NetVibes Dashboard. Social Media is one them.

Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers

Viper Chill

Netvibes – they’ve been around for as long as I can remember, so it should give you some hope they’ll be sticking around. Though they’re more focused on expensive social analytics, they’ve recently relaunched free accounts do allow feed tracking. Especially due to time-sinks social media sites like Facebook, Reddit, Pinterest, Google+ (I’m joking) and Twitter. Step Three: Clean Up Your Social Act. Social Media

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What is Digital PR?

Proactive Report

Digital PR and Social Media are often thought of as the same thing. Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. NetVibes Dashboard. Social Media is one them.

PR needs to Focus on Conversations

Buzz Marketing for Technology

Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Submit this to Netvibes. It’s no secret that the number of publications has declined over the last few years.

What is Digital PR?

Proactive Report

Digital PR and Social Media are often thought of as the same thing. Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. NetVibes Dashboard. Social Media is one them.

Five Productivity Tools for PR Pros

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin. Plaxo: contacts, calendar and e-cards As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself.

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Why Filtering is the Next Step for Social Media. I use netvibes personally. The traditional email-like interface (like Google Reader, Bloglines, etc do) and the boxes interface (like Netvibes, etc do) are simply not right for RSS. social networking. social media.

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How friendfeed Can Teach You About Your Friends

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > How FriendFeed Can Teach You About Your Friends How FriendFeed Can Teach You About Your Friends by Tamar Weinberg on April 10, 2008 Share FriendFeed has been out for just a few months and has already established itself as a solid startup with an indefinite amount of potential. Or you could be busy at work and avoiding social media altogether.

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How Targeting Influencers Can Sky Rocket Your Blog

ProBlogger

In this post I’m going to show you how to expand your reach, increase your audience, get more social shares, become an industry influencer and attract more traffic to your blog. Links to their social profiles. Whatever you do, NEVER email someone or ask them via social to do something for you out of the blue. You’ve got your list of your target influencers and their social profiles, so now it’s time to go ahead and follow them across as many as possible.

Minimalist Internet Marketing: My Personal Guide

Viper Chill

With a quick shortcut keyboard I can easily share a page on tons of social networks, find out about its history and backlink data, and a lot of other nifty insights. How does TeuxDeux compare with Netvibes To-do widget? Do you still use the Netvibes to To-Do widget? seems redundant…) Thanks to your brand-base post, I’m trying out Netvibes to-do widget. Home What the F ? Cloud Living Say "Hi!"

ViperChill Surpasses 10K Subscribers (Or, How I Gained 9000.

Viper Chill

The source that had increased dramatically (Netvibes) now seems to be on normal levels, so this may be the true count; I really don’t know with Feedburner these days. The area of growth for me was mostly Google Reader and Netvibes. Could Viperchill have grown so fast if it was about knitting tea cosies and the target readers weren’t social media smart so never hit the Digg/Stumble button? Home What the F ? Cloud Living Say "Hi!"

How I Really Built a Blog with 6500 Subscribers

Viper Chill

You are here: ViperChill » Social Media » How I Really Built a Blog with 6,500 Subscribers How I Really Built a Blog with 6,500 Subscribers Written by Glen, this post has 121 Comments As I announced last week, I have sold my biggest blog, PluginID. I grew PluginID fairly quickly so it didn’t take long to have some “social proof&# and a way to show people the site was popular. Now that I’m using netvibes this is no longer the case (thanks Glen).

How to Really Build Backlinks and Dominate Google

Viper Chill

A few years ago you could take a robotic approach to SEO, but the web is now far too social to rely on old tactics to help your website rank higher. For a lot of competitive keyphrases online you’ll also find popular blogs, forums and niche social networks ranking highly. Participate on Social Bookmarking Sites I really don’t like this tactic if I’m honest, but I can’t deny that social bookmarking links are helping a number of my sites rank.