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How T-Mobile Changed The Wireless Industry For The Better

The Realtime Report

How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Anyone who has switched contracts from AT&T or Verizon to T-Mobile knows that the wireless service provider does things its own way. The basic premise is simple: Why not let customers purchase wireless service outside of a contract? T-Mobile proposed another way. Binge On?

Four Mobile Marketing Growth Areas

Spin Sucks

This first ran on MyMobiManager , a company that creates content management systems for the mobile web. So when we talk about something as simple as moving their websites to a mobile browser friendly format, you can imagine the blank stares we get. But these statistics show mobile isn’t going to go away. Mobile Browser Ready. Mobile Payments. And apps?

T-Mobile G2: My New Mobile Obsession

Ari Herzog

I didn’t stay with Verizon Wireless, my cellular provider for over a decade, either. My new obsession is the T-Mobile G2. Here’s a picture I snapped of the two phones side by side : Launching last fall to many positive early reviews , the phone runs on the open source Android operating system and is pre-installed with every mobile application in Google’s arsenal. Asking people around my town what they thought of T-Mobile, their responses were generally favorable. I stuck with Verizon Wireless since 1999 when I bought my first cellphone with them.

AT&T Loses Case; News Release Held Under Paid Advertising Laws

Spin Sucks

That’s what AT&T (then doing business as Cingular Wireless) did when they issued a news release about their MACH 1 and MACH 2 command centers that allow them to quickly respond to natural disasters so their customers aren’t without service for very long. How many of you have ever referred to something historical in a news release? I know we have. Seems harmless. Wrong.

Five Forms of Mobile Media

Geoff Livingston

Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. Specifically, Ken talks about the three primary communication methods via mobile web development. From a communicators perspective, there are several ways to approach stakeholders on mobile media. Long live the mobile page view. Image by Paul Swansen.

What Do You See In Marketing For 2015?

Small Business Mavericks

When that kind of money is being spent on wireless licenses, it means businesses see the potential for making lots of profit on their investment. Wireless internet access and mobile devices are changing the way people interact with businesses and changing it fast. There’s no way to measure the potential you lose by ignoring mobile marketing. Online and Offline Marketing and Advertising 2015 predictions digital marketing FCC auction 97 responsive website design and development Social Media traditional marketing wireless How about you?

5 Ways to Integrate Mobile Devices at Your Enterprise


Assuming your company has a Virtual Private Network (VPN) in place to allow employees to connect from home, you can probably set it up for their mobile devices as well. This might be frustrating for those who want to use a faster Wi-Fi connection or tablet users with no mobile wireless card, but if you set it as policy you’re accommodating the need without compromising security at all.

Facebook Eyes Free Basics Launch in U.S. (Report)

SocialTimes Facebook

Brian Fung of The Washington Post reported that the social network has been in discussions with government officials and wireless carriers to bring Free Basics stateside. version of Free Basics would be aimed at low-income and rural Americans who lack access to reliable broadband connections, either at home or via mobile devices, and the app would give them free access to services such as news, health information and job listings. Fung also reported that Facebook has yet to engage in talks with major wireless carriers, instead focusing on smaller providers.

Lies My Brand Told Me

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I''ve been a customer of my mobile wireless carrier since cellular service was first introduced. The average consumer holds little to no trust for their mobile carrier. mobile. mobile carrier. wireless. wireless carrier. brand cablecompany cellular cellularservice customerservice customerservicenumber customerservicerep iphone iphone6 mobile mobilecarrier onlinesystem retailexperience roamingfees salesassociate wireless wirelesscarrier I got my iPhone 6. How about you? To be honest, I was surprised that I got it. Victory! Or not.

How Will Wireless Auction 97 Affect Marketing?

Small Business Mavericks

This auction is for licenses being used for fixed or mobile wireless services. What Does Mobile Do To Your Marketing Plan? Whenever you are using your mobile device, you are using some part of that wireless “highway” and are affected by the traffic on it. We’ve seen that mobile use is growing exponentially, and of course the wireless providers are all about getting as much out of their service as possible by offering lots of ways to use it. Why Do I Think Mobile Marketing Is Going To Explode?

Experiencing Electronic #Natitude

Geoff Livingston

Last week it was announced the team was moving its player analysis system — a hybrid form of big data mining matched with traditional scouting — to a mobile friendly format. The system will allow staff to access analysis and reports anytime, anywhere from a tablet or mobile phone. In-stadium wireless access needs significant improvement. Simply impossible.

Need Mobile Intel? Read The Third Screen

Geoff Livingston

Chuck Martin’s The Third Screen is arguably of the same caliber for the forthcoming mobile marketing revolution. Centered around the Untethered Consumer — freed from the bondage of traditional marketing methods — the book helps marketers capture the true nature of mobile media. Martin’s strength lies in his discussion of mobile platforms.

8 Marketing Trends to Implement in Your 2012 Marketing Plan


Trend #7 – Make a Mobile Version of Your Website! SMART mobile phones and tablets are taking over and have changed the way we do everything in our lives. We share our lives, immediately as they happen, via mobile. People are accessing your website from mobile devices more than you know! Make sure your webiste is optimized for mobile. Offline and online.

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T-Mobile USA in Talks for Data-Free Facebook Video Streaming

SocialTimes Facebook

T-Mobile USA customers who are part of its Binge On program may soon be able to stream Facebook video without running up their data bills. Ina Fried of Re/code reported that Facebook and T-Mobile have been in discussion to add videos from the social network to the wireless carrier’s Binge On offerings. There are also some technical hurdles to overcome in terms of ensuring that T-Mobile properly identifies video streams from Facebook, Fried reported. Facebook Web Video Binge On ESPN HBO Ina Fried netflix Re/code T-Mobile USA Videos YouTube

MLK Day 2014: State of the Divide

Geoff Livingston

The good news is that African Americans are as proficient with mobile Internet access as whites. Or is this just BS now that broadband wireless is becoming widely adapted? Reality African American black broadband digital divide mlk net neutrality pew race smartphone wireless Pew released a study two weeks ago examining African American use of technology that showed progress.

When Verizon Wireless Claims it is THE Best

Ari Herzog

Here’s a video that launched last month, specifying Verizon Wireless now offers “the most advanced 4G network in the world.”. From one wireless industry site: Verizon claims their network is the fastest at 5-12 Mbps, followed by WiMAX at 3-6 Mbps, and HSPA+ at 1-7 Mbps. When a company claims its product is *the* best, is it? No related posts. Business marketing

Run Your Business With Skype

Small Business Mavericks

Skype To Go allows you to use Skype on your mobile phone. I know some small business owners who have ditched their land lines and have gone completely wireless using Skype and their mobile phones. Tools for Small Business mobile phones Skype small business VOIPSkype is one of the leaders in voice over internet technology, if not THE leader in VOIP. They have some awesome services for businesses who are ready to enter the 21st century. Consider these: Free Skype to Skype calling. You can have your own online phone number. Conference calls through Skype.

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Your SMS mobile campaign will impact many departments of your company. Yes, that immediate.

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6 iPhone Accessories for Almost-Professional Photos/Videos

Waxing UnLyrical

Here’s how you can too, with six terrific iPhone accessories that will give you a mobile [sic], “good enough” photo/video studio. This is just a lovely little lavalier mic (not wireless), that you can use, with an adapter, to enhance your audio. Do share, I’d love to know… and maybe upgrade my own mobile studio! Sounds about right to me. Not good.

Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Using iBeacon, the mobile app delivers personal information to users based on their current location in-store. And what about privacy?

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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. There is a plethora of technology that offers mobility and convenience to its users who are embracing this new lifestyle wholeheartedly. Why should your marketing be?

The 10 Key Mobile Trends for 2011


Mobile marketing is becoming increasingly important. In case you are not convinced: according to Morgan Stanley, within five years the number of mobile Internet users will surpass the number of desktop Internet users. And, according to the TNS Digital Life report, mobile users spend 3.1 Mobile is part of the mix! Mobile banking a must have. hours on email.

Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. It’s one of the most cost effective ways of communicating with millions of mobile users throughout the UK, getting your message across and engaging with each potential customer on a personal level. Mobile Marketing Be strategic.

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The One Screen World - Take Two

Twist Image

The three screens are: television, computer and mobile. Imagine when these screens are networked and wirelessly enabled. mobile. mobile app. How many screen are there? You've heard of the three screens? The four screens? The companion screen? The fourth screen became the tablet (it's debatable). There are screens everywhere. It is a reality. Watch this. business book.

Social Media News Ticker: Facebook Acquires Pryte, Instagram 6.0, Vine Comes To Xbox One

The Realtime Report

Facebook acquires mobile data plan firm Pryte – Facebook’s newest acquisition plans involve Pryte, a Finnish company that makes it easier for mobile phone users without wireless data plans to use wireless internet apps; Facebook is acquiring Pryte’s team, while the actual service hadn’t even publicly launched yet (re/code). Facebook. Twitter.

A Brief History of the Evolution of Social Technology

Social Media Marketing

To truly appreciate social media and the ubiquitous nature of the Internet, the consumer must first remember the wireless networks' distant and humble beginnings. Piggybacking on Herz' radio wave, Marchese Guglielmo Marconi translated the wave into a wireless signal that would make short-distance radio transmissions possible. The following is a guest post from David Murton.

Is The Content Right On Your YouTube Ad?

Small Business Mavericks

People just love to watch stuff, and as wireless services expand and mobile devices multiply they will be watching more stuff in the year to come. One of the trends in online marketing is the increasing use of video. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. If they’re used well, we can create a big impact even with a limited budget.

How Will Project Glass Impact Marketers?

Geoff Livingston

Google Project Glass promises to take ubiquitous mobile Internet access and layer unprecedented information into our day-to-day existence. This glass monocle features a wirelessly connected computer built into it. It’s likely that wearing the Internet will bring incredible utility, particularly to mobile workforces and those of us who find ourselves out about frequently.

Are Parents Really Naming Their Kids After Pokemon Characters?!

Twist Image

With all of these trillions of dollars, we're going to need faster mobile devices. It was announced this week that "a broad set of technology advances is poised to transform what today's smartphones and other wireless mobile devices can do -- ushering in high-resolution video and fully immersive, 3-D environments. At the NYU Wireless lab in Brooklyn, students are testing prototype equipment -- forerunners to next-generation phones -- that are able to transmit a blazing 10 gigabits of data per second, all while moving around crowded courtyards. morning show. No joke.

Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Removing reconfiguration of mobile Web sites with each new phone operating system.

A Tools Guide to Live streaming on Facebook

Razor Social

If you don’t… then you may end up transmitting HD using a 60fps (frames per second) across a slow mobile connection!!! What about live streaming from your mobile device? The most basic set up is taking out your mobile and broadcasting but you may want to have a couple of extra bits and pieces. Mobile streaming. For everyone else, it’s no secret.

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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Wireless Telephone Service 77. Twitter Users Log In Via Mobile, #RLTM Scoreboard Smartphones Surpass TV in Time Spent with Media. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. However, there are plenty of exceptions. Consumer Shipping 85.

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The Public Speaker's Master Toolkit

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Lapel wireless microphone for voice. Speaker will be using his own wireless remote presenter and will advance his own slides. I don't trust hotel and conference center Internet connections (wired or wireless), and when I do need to present something online, I much prefer to be doing so with my own access point. Mobile Internet is great to have in case you are relying on their connectivity and it goes down (which it does). lapel wireless microphone. What are the tools that can help you give an unforgettable presentation? It stays in the speaker's possession.

2013: Clicks and Mortar

Geoff Livingston

The big digital media shift in 2013 has little to do with new mobile applications or social networks. Image by CRUSTINA! Rather, it revolves around how brick and mortar businesses — and in particular stores and entertainment venues — integrate social into their physical brand experiences. The trend extends well beyond sports.

Transmedia Storytelling for Content Creators

Spin Sucks

Other official Heroes media included print publications, action figures, tie-in and interactive websites, and a mobile game. NBC Digital Entertainment released a series of online content in 2008, including more original web content, wireless iTV interactivity, graphic novels available for mobile viewing, and webisodes. Today’s guest post is written by Jason Konopinski.

Live cross-platform mobile gaming arrives

The Way of the Web

Social networks don’t make students dumb → Live cross-platform mobile gaming arrives July 16th, 2010 · View Comments The idea of gaming with all your friends regardless of which console they use is fairly unusual, even today, but it’s already a reality in the mobile games market. Web Strategy Wikinomics Rankings ← Is Open Source the new black?

Paypal Innovate 2010 – Expect Mobile, Personal

Stay N' Alive

The one thing that seems evident at this conference – we’re going to see a lot of “personal&# and “mobile&# in the era of personalized, simplified payments. The first thing attendees got as they attended the conference is a new serviced offered by Bling Nation , allowing guests to pay wirelessly at participating vendors with a pre-populated $20 given to each attendee in their Paypal account. Paypal has really been pushing to improve their mobile payments solutions. If there’s one thing Paypal does well it’s put on a great Conference.

What Do You Call This Thing?

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We have the Web, we have mobile and we now have touch (think iPad ), and while these platforms are all digital, all online (in one way, shape or form), they are very different. So, if a brand is "online" and doing great things with "Social Media" they could very well have zero mobile presence and nothing useful happening on tablets. The Web as we know it is becoming less important as more and more people turn to mobile, tablets and apps. Will these digital platforms - Web, mobile and touch - converge to the point where a screen is a screen is a screen?

Tracking, Personalization And Screams Of Privacy

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According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. The wireless routers can detect unique Media Access Control (MAC) codes from smart phones and then collect non-invasive data about customers in real-time. This is an important distinction because on the consumer side, they are actively wanting more and more mobile information at the store level. mobile coupon. mobile display ads. mobile information. What's your Amazon experience like? 30.1%

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Our group is responsible for setting the strategy for the company’s global digital brand presence on , social web sites and mobile. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.