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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Michael Brenner ). eMarketer ).

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Digital Body Language: 105 Factors Impacting Your Brand (white paper). Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. SoundCloud.

Brands 166
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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics.

Eventful 195
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E-mail Mysteries, Facebook Mobile and Other Quality Content

Writtent Blog

This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. How to Optimize Your Social Content for the Facebook Mobile App. Stay tuned and check the best articles out!

Mobile 84
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Zuberance Webinar June 24 Shows How to Turn Word of Mouth into Sales

Bill Hartzer

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales.

B2B 101
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How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Social Brand Humanization: Authenticity vs Transparency. Brand Humanization in a Nutshell.

Brands 113
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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). A similar percentage also use webinars. Mobile email is still more of a consumer thing. MediaPost ). MediaPost ).

B2B 110