5 Expert Tips for Engaging Your Webinar Audience
Convince & Convert
APRIL 25, 2016
Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Deliver on What You Promised in the Webinar Invitation.
How to Use Social Media to Create Stellar Webinars
MARCH 20, 2017
Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool. Webinar Best Practices. This means that the webinar cannot be too long and needs to be structured correctly.
3 Use Cases for Chatbots: Webinar Recap
Ignite Social Media
AUGUST 3, 2016
So you missed our chatbot webinar? Chatbots are being designed to improve the efficiency of shopping using your mobile device. Check out the full webinar here. Don’t worry! We’ve got you covered with this debrief featuring 3 main use cases for chatbots we see happening right now.
The Transistor Radio and the Dawn of Mobile Media
AUGUST 12, 2015
In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. tied to webinar subject matter. Guest Post by Fay Shapiro.
How I’m Promoting My Webinar Series with Facebook Ads
AUGUST 26, 2016
In June, I started a free webinar series for beginner , intermediate and advanced advertisers. Until the kinks are worked out of my process, I’ve focused only on remarketing to the groups who sign up for these webinars. Registered for beginner, intermediate or advanced webinar.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! You’re about to determine whether or not this is a webinar you just can’t miss. The Webinar.
Facebook Adds 2 Global Ad-Targeting Features
SEPTEMBER 8, 2016
Facebook also announced that advertisers with the objectives of websites conversions or mobile application installs can now use its extended location targeting capabilities by selection regions or trade zones, and the social network will deliver ads to those regions and optimize delivery to countries with the greatest returns. Facebook introduced two new features to aid advertisers seeking to target new countries.
[Webinar Replay] Content for Real Estate: Build Your Brand, Your Audience and Your Business
DECEMBER 1, 2016
In this special webinar hosted in partnership with Adwerx we covered keys for a successful content strategy for real estate including: Why your real estate business needs a content marketing strategy. Do you have a content strategy in place to move your real estate business forward in 2017?
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Half of all Facebook users use it on mobile devices, at least occasionally. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 51% maintain blogs, 42% conduct webinars and webcasts, and 41% produce videos.
The 3 Most-Asked Questions at Our Social Attribution Webinar
OCTOBER 5, 2016
We just wrapped up our Social Attribution: What It Is and Where to Begin webinar. The webinar covered the basic definitions around this topic, including various common attribution models and a conversation about how social attribution differs from other types of digital attribution.
7 Ways To Mine The Hidden Gold In Your Customer Data
Convince & Convert
APRIL 19, 2014
That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.
How to Market and Sell to the Modern Buyer
Buzz Marketing for Technology
JULY 17, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. You can also scan the highlights of this webinar on Twitter by reading the Storify below.
E-mail Mysteries, Facebook Mobile and Other Quality Content
APRIL 19, 2013
This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. How to Optimize Your Social Content for the Facebook Mobile App.
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
We’re going to include the one winning trend in our December webinar and you’ll win a free seat or two. Mobile Content. This is not our annual trends blog post. That is coming in a few weeks…and it includes some things you won’t expect.
Responsive Design is 2013?s Web Design Trend
MAY 3, 2013
In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. Goodman has found that while desktop placements see an engagement of 1 to 3%, mobile placements see over 3% engagement.
Check Out LinkedIn’s Learning Center
AUGUST 23, 2011
There are tips on how to use LinkedIn’s features, including their relatively under-discussed mobile applications. You can find out when the next training webinar is for free and pro accounts to maximize your network. Have you seen LinkedIn’s Learning Center ?
You’re Too Old for Facebook’s New App | Social You Should Know
Ignite Social Media
AUGUST 29, 2016
In addition to easily taking your photos and making them ads, you can now add text and music, create an ad on mobile and even use images from Facebook’s stock library to supplement your own.
7 Top Personal Branding Goals To Develop Your Social Brand Strategy
NOVEMBER 29, 2016
Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals?
The New World of Member Engagement – Webinar Series
OCTOBER 10, 2012
Young Association Professionals , Aggregage , Association Universe and Infinite Conferencing are are excited to bring an amazing series of interactive webinars on how association professionals need to think and act differently to drive member engagement.
The Old (Evolving) Rules
MAY 2, 2012
Why not go back and look at all of your digital marketing channels (website, mobile environment, search engine optimization, email marketing, social media, affiliate program, web analytics, etc.) Then, do some quick online searches, attend some webinars or local conferences and see if any of your rules have changed, shifted or have been debunked. mobile environment. webinar. Are rules set and permanent?
My Big 5 Marketing Predictions for 2014
DECEMBER 16, 2013
I am presenting a free Vocus webinar this Wednesday at 2 p.m. Trend 1: Mobile Begins to Dominate. Google Glass will grab the headlines, but old-fashioned mobile marketing will command the budget. As ROI increases , expect mobile specific efforts to become the next marketing boom.
9 New Social Media Statistics and What They Really Mean
Convince & Convert
MAY 19, 2014
Bricks are more sturdy content initiatives with higher production values such as white papers, webinars, research reports like the one I’ve examined here, and so forth. 43% of marketers have a mobile-optimized blog This is an increase from 28% last year, but is still remarkably low.
The Google+ Project Is Here
JUNE 29, 2011
There are five different projects within the whole: +Circles, +Sparks, +Hangouts, +Mobile, and +Huddle. Mobile. Mobile is a way to share photos and videos, just like you do on Facebook. Social Media Trends +Circles +Hangout +Huddle +Spark Google Google+ Project mobile
14 Tips to Generate More Leads, Conversions and Sales Using Twitter
JANUARY 28, 2016
Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter.
What's A QR Code And Is It Contagious? | Small Business Mavericks
Small Business Mavericks
FEBRUARY 27, 2011
If you’ve been sleeping lately and haven’t heard about the new mobile “barcode device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing.
[Webinar Replay] Recruiting and Retaining Using Social Media
SEPTEMBER 9, 2016
In this brand-new webinar co-hosted with Adwerx we cover: * How to intentionally use Facebook to connect with your top recruits and keep in touch with your agents. * To get started with Adwerx to advertise your brand across the web, Facebook and mobile apps visit Adwerx.com/KatieLance.
5 Essential Skill Sets For Your Social Media Team
Ignite Social Media
SEPTEMBER 13, 2016
We hope you had time to catch our team’s August webinar on Staffing for Social Success ! And if you didn’t you can find the recorded webinar here.) One point we drove home during the webinar is that resource allocations for social media teams are constantly changing.
Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap
APRIL 28, 2016
Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event.
Building Your Online Presence Around Mobile Payments
NOVEMBER 17, 2010
AT&T, Verizon, and T-Mobile are joining forces so we no longer have to carry wallets. And then the mobile companies are working together for the customer? Perhaps, though, the one that is going to affect us the most are mobile payments. 15 webinar.
What A CMO Wants. What A CMO Needs.
JANUARY 29, 2011
If you want to learn more, Bazaarvoice is also offering up a free webinar on Wednesday, February 2nd, 2011 at 1 pm - 2 pm EST titled, CMOs Share Top Insights On The Bottom Line Of Social. mobile marketing. webinar. bazaarvoice brand chiefmarketingofficer cmo corporateblog directresponse jasonfalls marketing mobilemarketing onlinesocialnetworking socialmarketing socialmedia socialmediaexplorer thecmoclub traditionaladvertising twitter webinar
Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI
SEPTEMBER 21, 2016
Additional Training and Free webinars: We are also launching a comprehensive training program that will dig even deeper. Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders.
Ways to Use Google+ Hangouts for Business
JANUARY 19, 2013
While some companies are using Google Plus Hangouts for conducting meetings, here are five additional ways any business can benefit from Hangouts: Use Google Plus Hangouts for Mobile Meetings. One of the most useful and underutilized tools offered from Google is Google Plus Hangouts.
10 Ways Small Business Can Use Facebook Live Video Streaming
NOVEMBER 23, 2016
Free webinars: We are launching a series of webinars and a comprehensive training platform to dig even deeper. Free webinars: We are launching a series of webinars and training opportunities to dig even deeper.
Marketing Automation, Set It and Forget It
JULY 26, 2012
Marketing automation combines technology, typically hosted, with business processes that score leads based on fixed criteria like title and size of company, as well as dynamic criteria, such as which web pages the person viewed, whether the individual attended a webinar or clicked through to an offer. With the expansion of mobile devices and tablets many people continue to work after they get home or into late hours.
Applied Analytics with Andy Crestodina
OCTOBER 22, 2015
Free webinar time. Typically, a communicator uses only the Audience header to get an overview of stats (though, if you’ve taken my media relations for SEO or media relations for lead generation webinars, you may also look at the other reports to get metrics). Webinar Details.
4 Nearly Guaranteed 2012 Social Media Predictions
Convince & Convert
DECEMBER 20, 2011
Matt Grant (always gets the short straw and has to moderate my MarketingProfs Webinars ). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). The Year of Mobile – Seriously.
9 Videos on the Digital Future
APRIL 1, 2013
Given how much of the current web — social and content marketing included — revolves around search, voice search represents a game changer, especially given mobile use with Siri and Google Voice Search. Responsive Design and Experience in the Mobile Era. Happy April Fool’s Day!
The Pillars of Online Marketing Success in 2014 & Beyond
OCTOBER 14, 2014
Develop for Mobile First. Cyber Monday in 2013 saw retail sales via mobile devices hit $400 Million in the US alone. Mobile is booming and adoption is expected to increase until we have phones and tablets coming out of our ears. Mobile email open rates from 2010 – Source.
You Can’t Buy Brand Advocates or Social Media Friends
MAY 5, 2016
Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). A similar percentage also use webinars. Mobile email is still more of a consumer thing. 43% of consumer emails are opened on mobile devices, versus 27% of B2B emails.