Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
Top Tools for Mobile Marketing
FEBRUARY 18, 2016
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. A handy tool to help you shop around for apps. And, with 1.5
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. A social network / curation tool for images. 1: Best Online Business Tools Series Kicks Off Today. #2:
Cool Social Tools: PwrdBy
JUNE 5, 2014
This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. We’re all trying to figure out how to go mobile. PwrdBy has developed a mobile application platform built specifically for the nonprofit community. Cool Social Tools Mobile Nimble Nonprofit PwrdBy: Nonprofits. . We all know it’s happening.
3 Quick and Easy Short Video Tools for Mobile Animation
OCTOBER 31, 2016
If you are looking to stand out on social media then check out these short video tools for animating text and images. In this post I share 5 short video tools that help you to quickly (and easily) create animations for social media. Short video, on the other hand, is much easier ( if you have the right tools ). It’s one of the hottest short video tools right now.
Why Twylah Is My Favorite Influential Tool
SEPTEMBER 11, 2011
Twylah is the primary tool I use when I’m looking for potential users to follow on Twitter and when I’m looking for a topic or subject matter over which I can engage with others. This is why I use Twylah as my primary tool for determining my influence and that of others. Twylah gives recruiters a great tool for standing out from the crowd. Twylah vs. Klout.
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential. 8 great LinkedIn tools for business. You can see their photos full-screen when they call you, and you can select how you appear on their phones when you call them via the use of a mobile business card. SlideShare. OFunnel. SyncME.
8 Must-Have Apps for Your Mobile/Social Business
JANUARY 1, 2013
I travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. Quickbooks Mobile. Publish a magazine style page on any topic you like, then populate it with content you curate from your desktop or your mobile device. Social Media ToolsExpensify. I travel a lot. Dropbox. Evernote.
Mobile Technology and Your Small Business
JANUARY 3, 2013
Mobile technology is not one thing. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. They (and you) believe in the creation of the social web and mobile technologies are the key reasons for this substantial climb. This is what mobile technology can do.
76% of Mobile Video Ads Are Viewed In-App [Study]
The Realtime Report
MAY 7, 2014
Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. “…Mobile video is beyond the tipping point.
Facebook Mobile Ad Management – NEW User Friendly Tool
PWB Marketing Blog
JULY 16, 2014
Today Facebook announced the launch of a mobile ads manager that allows for greater management of accounts on the go. The new Ads Managers (for users of the iOS and Android apps) will be rolled out globally in waves throughout the rest of the summer and will be available through an Ads Manager bookmark within Facebook apps or on the Facebook mobile site.
Mobile: Give Your Customers That Something Extra
NOVEMBER 9, 2012
Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats. A perfect example of how you can gain value and increase sales by giving your customers a relevant, helpful and usable tool. Guiding the customers to the product.
4 Social Media Management Strategies for Mobile Consumers
JUNE 22, 2016
How many social media management strategies REALLY incorporate mobile users? Marketing Land reported that nearly 80 percent of social media time is now spent on mobile devices. Mobile users are busy people, juggling multiple tasks at once. Check out these four social media management strategies to interact with mobile consumers. Link to Mobile-Friendly Sites.
12 Time-Saving Tools for Content Marketers
Convince & Convert
AUGUST 10, 2015
Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. If you’re looking for an advanced customer analytics tool that you don’t need a PhD to use, then MixPanel is for you. Like many analytics tools, it has standard features such as funnel reports, retention analysis, and user segmentation.
Monitor Your Brand’s Instagram Activity with New Reporting Tool
AUGUST 27, 2012
Simply Measured just made that task easier with the launch of a new Instagram reporting tool. This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to better reach your potential community within the mobile app’s 80 million users.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Landing page tools. billion one.
Increase Your Mobile Page Speed
Small Business Mavericks
AUGUST 13, 2013
Chances are, if you’ve done any fair amount of study on responsive web design, then you are thinking about how visitors are viewing your mobile website. Until now, you couldn’t do a whole lot about the speed of your website loading on mobile devices. Google Developers now has guidelines for website developers regarding mobile page load speeds. Even better, they have a tool for testing your mobile page load speed. It’s a nice tool because it’s simple to use and you can run a diagnostic on your page load speeds in just a few seconds.
Mobile – from Strategy to Implementation
APRIL 16, 2014
Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. However, this doesn’t sit in opposition to mobile serving as a game changer for associations. It’s an exciting time both for mobile development and associations.
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
So without further ado, here are eight social media management tools and apps that will help you enhance productivity while cutting down time: 1. HootSuite is hands down the most commonly used tool for social media management by profits and non-profits alike. Access to the dashboard can be made via mobile or web. SproutSocial is a premium tool but is worth the price.
Social Media Tools and Resources for Social Learning
MAY 30, 2016
Here’s a link to the list, which includes articles on social learning and the difference between social media and social learning, then a list of social media tools and platforms that I think go hand-in-hand with social learning. Social Media Platforms and Tools for Social Learning. Content Strategy Cool Social Tools Featured Social LearningLivestreaming is hot.
Carlsberg Launches Crowdit: A Non-Branded Mobile App
OCTOBER 17, 2012
We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Digital Platform Manager at Carlsberg, Martin Majlund, says: “We (Carlsberg brand portfolio) drive campaigns using the platform as a tool to drive traffic and therefore increase sales. The mobile consumer.
Essential viral marketing tools
SEPTEMBER 26, 2016
While that article mapped out 10 rules of branding for your startup or small business , today I’d like to share some of the nonproprietary tools that you can use to advance your campaign, enhance your brand or earn kudos from your client. There are lots, lots more tools and tips, but you’ll have to sign up for one of Vincent’s workshops. With 2.6 With Snip.ly
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. As with other social networks, the right tools can help marketers use these platforms more effectively. Sample review: “My go-to tool for content scheduling and detailed Pinterest data is Tailwind.
Twelve Digital Tools You’ll Be Using More of in 2015
DECEMBER 23, 2014
On the twelfth day of Christmas, Spin Sucks gave to you… 12 digital tools, 11 most read blog posts , 10 top communicators , nine great PR blogs , eight up and comers , seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies’ secrets , and the PR win of 2014. Sococo might be my favorite tool of 2014.
The 17 Best Photo Editing Tools
MARCH 14, 2017
Use the tools here to retouch images, add layers, apply effects, overlay text, create collages, replace colors, optimize file sizes, crop images, add transparency, rotate, resize, blur, distort, add icons and stickers, cartoonize photos, drop backgrounds, and more. Unique aspects, such as glittery text and object animations and distortion tools work well. Photos grab our attention.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools.
17 Productivity Tools for the Ultimate Business Gain
Techipedia: Tamar Weinberg
JUNE 11, 2015
Every so often, I reevaluate the tools I use to see if something is better. In short, it’s easy to work remotely these days, especially with the tools available to us in this day and age. But I’ll fight the remote fight, because it makes you more productive , especially with these tools.). is an amazing screen sharing tool. They have great mobile apps too.
4 Free Social Media Spring Cleaning Tools
MARCH 28, 2016
Use these four free tools to gauge how you’re doing and how you can improve. Detailed recommendations on how to improve your blog’s performance, mobile display, SEO and security are provided—as well as a checklist of next steps. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. For Blogs: HubSpot’s Website Grader.
4 Invincible Ways Mobile Apps Fuel Business Growth
Convince & Convert
OCTOBER 28, 2015
Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Online companies and brick-and-mortar shops alike need these tools for connecting people to improve their bottom line and business revenue.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. Visual Content Is King on Social and Mobile. There are currently 2.6 billion by 2020.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Content Curation Tools. Content Creation Tools. List.ly (free/paid).
How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content
OCTOBER 24, 2016
Here are 5 tools to do that, without any help or expensive audits. The easiest tool to do that is Serpstat. The tool has many more features you’d want to look into if you decide to give it a try. Whenever you write a tool or a product review, just select “Review” schema and provide the review author and the average score you give. Windows-only).
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Following are seven tools you should add to your brainstorm meetings. There also will be tools you can use to delete information you have on the social sites that you regret putting there. Mobile Content. Seven Tools for Your 2012 Marketing and Communication Plans originally appeared on Spin Sucks on November 8, 2011. This is not our annual trends blog post. Privacy.
Our Job in PR is So Much Easier Now Thanks to Mobile
AUGUST 17, 2015
Certainly nothing is easy, but mobile technology now allows us to accomplish our business objectives more quickly and maybe even more effectively. Given the nature of mobile devices and technology, we now have direct access to get our messages and information directly into the hands of our targeted audiences—no matter where they are located in the world. Mobile Messaging for Teams.
Slack: A Communication Tool Every Team Should Use
JULY 9, 2015
Some of you may already know about this tool—it’s a favorite of developers and start-up teams that work virtually. There is a tool called Slack that is billed as, “a messaging app for teams. Slack puts everything in one spot—and it has open APIs to most of the tools we use. This is probably in my top three loves of this tool. By Gini Dietrich. Are you ready?
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. Optimizely is a neat tool for this.” — RazorSocial.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Luckily, there are so many great tools on the market now to help you build your audience, analyze results to see what’s working (or not working), and save time on the tasks you really don’t have time for. Use a social media management tool. Social Media.
The 11 Best Free Email Marketing Tools
MAY 25, 2016
Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. They come with marketing automation tools, customizable email templates, list building features, and more to help you get the most out of your email program, and even marry it with other aspects of your overall marketing strategy. Coding Tools.
From Social to Local to Mobile
Direct Marketing Observations
NOVEMBER 9, 2012
Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater. Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide. Mobile marketing social media social retail local mobile Search socialThose times are over.
Facebook Begins Prefetching to Improve Mobile Site Speed
AUGUST 31, 2016
Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. The social network also revealed in a Facebook for Business post that website landing page speed will become a factor in deciding which ads to show in order to ensure that mobile users have the best experience, adding that this will occur “over the coming months.”. Today, we’re introducing prefetching—preloading mobile content in the Facebook in-app browser before a link is tapped.