15 New Facebook Advertising Statistics

Convince & Convert

It’s a fascinating report, and I suggest you download it (for free) , as there are a lot more statistics (including breakout for EU, Australia, et al) and many more nifty charts and. » Social Media Research exacttarget facebook Facebook advertising facebook in UK Mobile mobile advertising social media advertising social media research

3 Social Media Statistics to Consider in 2020 Strategies

Ignite Social Media

Here are three social media statistics for 2020 that you’ll want to consider when mapping out your strategy. . If you’re looking to target this group, keep in mind these behavioral traits : This group spends, on average, over 4 hours per day on their mobile device, the longest average of all generations 62% of Gen Zs use social media to keep up with and follow celebrities, making them a key audience for influencer marketing Gen Zs still watch 1.5

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140+ Social Media Statistics that Matter to Marketers in 2020

Hootsuite

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. General social media statistics. Social media advertising statistics. Instagram statistics. Facebook statistics.

Amazing Mobile Marketing Statistics & Strategy for Digital Marketers [Infographic]

Your Escape From 9 to 5

Most people have at least one device with them at all times; whether this is a mobile, laptop or tablet – they are always connected online. The blockbuster movie series “Terminator” is based on the concept of connected devices everywhere.

Mobile Ad Spending Grows 105% in 2013

The Realtime Report

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Mobile ad spending worldwide increased 105% in 2013 to $17.96 Mobile was responsible for 23% of Google’s global net ad revenues in 2013; this number will rise to nearly 39% in 2014.

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47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: Social Media Statistics: TikTok.

Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” ” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile.

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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. mobile video ads are dominated by in-app ads; 46% of impressions happen in-app on phones and 30% in-app on tablets.

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Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Overall, nearly two-thirds of those surveyed share mobile video content at least once per month. .

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YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

The Realtime Report

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. The average US consumer now spends 2 hours and 42 minutes per day on mobile; apps command a whopping 86% of that time, or 2 hours and 19 minutes per day. Time spent on the mobile web has continued to drop, now totaling just 14% of Americans’ time on mobile.

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Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. billion emails sent in Q4 2013, the study showed an impressive rise in mobile stats in just one quarter: the percentage of consumers interacting with email exclusively on mobile rose to 50%.

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Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The Realtime Report

Twitter Users Log In Via Mobile. has the greatest percentage of respondents using mobile as the primary way to access Twitter. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. Twitter users will access the platform via mobile. By the end of this year, mobile Twitter users will represent 17% of the U.K.’s 50% of respondents log onto Twitter via mobile while commuting.

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Nearly Half of US Mobile Owners Will Use Mobile Social Networking By 2014

The Realtime Report

Mobile social networking is continuing to grow at a fast pace in the US. By 2014, nearly half of the US mobile population will use mobile social networking, according to recent eMarketer estimates. The end of 2012 wil see more than a quarter of the US population using mobile social networking on their mobile at least monthly, or 82 million US mobile users – and 95% of those users will be accessing social via smartphone.

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80% of Twitter’s Ad Revenue Comes From Mobile

The Realtime Report

Of that advertising revenue, a huge chunk – 80% – came from mobile. Not too surprising, since 78% of Twitter’s total monthly active users are now on mobile ( VentureBeat ). Related Stories Social Media News Ticker: Facebook Launches “Nearby Friends” Mobile Ad Spending Grows 105% in 2013 Social Networking Stats: Facebook Tops 1 Billion Users on Mobile, #RLTM Scoreboard.

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Most Profitable Mobile App Marketing Strategies

Social Media Marketing

Technology has been on constant change and almost everything has been going mobile these days. People are on the move and the convenience mobile gadgets provide has made more and more people utilize it. What are Mobile Apps? What is Mobile App Marketing?

66% of Western Europeans Will Access the Web Via Mobile Phone By 2017

The Realtime Report

In 2014, just under half (48%) of Western Europeans will access the internet via mobile phone (at least once per month), according to new research from eMarketer. Norway is currently well in the lead, with 57% of the population using mobile phones to access the web in 2013. However, eMarketer predicts that by 2017, Denmark will rise to the top of the list with over 83% of the population accessing internet via mobile phone.

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Retargeting Ad Statistics Infographics

Your Escape From 9 to 5

For example, mobile phones vs laptops. So you have seen a watch online and think it’s nice but you recently bought one so you can’t really justify buying another one just yet. Boom, the same watch ad follows you online where ever you go.

Retargeting Ad Statistics Infographics

Your Escape From 9 to 5

For example, mobile phones vs laptops. So you have seen a watch online and think it’s nice but you recently bought one so you can’t really justify buying another one just yet. Boom, the same watch ad follows you online where ever you go.

Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. ” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora. Twitter’s mobile advertising revenues in the US will total $129.7

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Mobile Commerce On The Rise… Fast

Dave Fleet

Electronics marketplace Retrevo this week released a new study suggesting that mobile shoppers have doubled since February. While this isn’t a surprising trend, the fact that mobile commerce is growing so quickly is somewhat surprising. It’s hard to name an industry that isn’t affected at some level by the growth in smartphone technology, from fast food ( Pizza Hut iPhone app , for example), to television content ( Rogers On Demand Mobile ).

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20 LinkedIn Statistics That Matter to Marketers in 2020

Hootsuite

This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised. LinkedIn user statistics. LinkedIn usage statistics. 57% of LinkedIn’s traffic is mobile. It’s also a little low, when compared to Facebook’s 98% mobile. LinkedIn for business statistics.

1/3 of Moviegoers Purchase Tickets Via Mobile Phone

The Realtime Report

Today, mobile plays a huge part in our search to find the right movie and time. Here are some of the highlights: 1/3 of moviegoers buy tickets on mobile phones. 56% of moviegoers turn to mobile for entertainment research (basically equal with TV, where 57% of respondents get their movie information). 49% of moviegoers say they use their mobile phone “always” or “very often” to help plan their trips to the movies.

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67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. The majority (55%) say a bad mobile site experience hurts their opinion of a brand. So what happens when consumers do find a mobile-friendly site?

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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

YouTube user statistics. YouTube usage statistics. YouTube for business statistics. YouTube advertising statistics. YouTube user statistics. YouTube usage statistics. Over 70% of YouTube views are on mobile. YouTube for business statistics.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Close competitors for this growth in mobile advertising include: travel, with 431% growth since Q3 2011.

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One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with. How many retail apps are on your mobile phone?

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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. First, they should recognize the benefits of creating a mobile strategy that their best customers will respond to. What Can A Mobile Strategy Do For Me? What does mobile mean to your company?

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UK Mobile Ad Spend Grows 126% in 2013

The Realtime Report

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. And in 2014 total mobile ad spend is expected to nearly double, reaching almost £2.26 And among digital ad spending, mobile accounts for nearly 20%.

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Mobile-Only Facebook Use Climbs 23% Since March 2012

The Realtime Report

Out of Facebook’s mobile user base of 543 million, nearly 20% access the social network via mobile only. That’s 102 million people accessing Facebook every month only from mobile – a 23% increase over the 83 million mobile-only users in March 2012. Mobile ads just started showing up on Facebook in February 2012. If Facebook wants to keep advertising revenue up, it will have to place more focus on mobile.

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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. An impressive 75% of mobile Internet users make purchases on mobile devices. Mobile optimization is no longer optional.

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What Fresh Statistics Tell Us About Twitter’s Decline

Convince & Convert

While Twitter’s origins were centered around “what is happening,” these newer, mobile networks are based around “what are you doing?” Social Media Research edison research instagram snapchat social media research social media statistics tom webster twitter visual marketing visual storytelling A recent article on CNNMoney cites Twitter’s lack of user growth as a reason for a recent decline in the company’s stock price.

Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

The Realtime Report

Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. The massive growth in online video consumption via mobile devices has changed the paradigm in content availability. Since 2012, mobile and tablet video viewership is up 532%. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23

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Millennials On Mobile, Social Media [Report]

The Realtime Report

Mobile plays a significant role with this generation: 61% of millennials own smartphones. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. Social Media Statistics Millennials Scarborough Research social networking statisticsMillennials (ranging from 18-29 years old) now comprise one-fifth of American adults. This age group is 53% more likely than all U.S.

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28 Pinterest Statistics Marketers Should Know in 2020

Hootsuite

Pinterest usage statistics. 85% of Pinners are on mobile. You know what that means: Optimize for mobile. Pinterest advertising statistics. The post 28 Pinterest Statistics Marketers Should Know in 2020 appeared first on Hootsuite Social Media Management.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Mobile devices will account for 25% of global internet traffic by 2014.

Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV? Time spent in mobile apps now totals 76% of time spent watching television.

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Mobile Gaming To Grow Faster Than Social, Online Gaming

The Realtime Report

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. The eMarketer data is supported by a recent study from Flurry, which reveals that mobile gaming is responsible for 43% of time spent on mobile apps worldwide.

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Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard

The Realtime Report

Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone? A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter. Mobile phone users were asked which three apps they use most frequently; Facebook ranked #1 for 45% of respondents, Twitter came second with 13%, and Candy Crush followed at 11%.

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11 Shocking New Social Media Statistics in America

Convince & Convert

You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. But for now, here are 11 Shocking Social Media Statistics: Click on chart to access entire Social Habit report. 74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. Facebook via mobile continues to be a major factor.

Statistics: Facebook on Mobile [INFOGRAPHIC]

Mindjumpers

In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. 543 million active Facebook users, meaning more than half of all Facebook users, regularly use the mobile app to access their profile. Facebook Mobile Penetration. Is your brand taking the mobile movement seriously?