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Mobile Trends for 2013

Firebelly

With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future. I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use. Mobile as a Sixth Sense. Million Ways To Say Hi.

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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. sports grew 417%. Where were these mobile ads leading viewers?

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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. The highest figure was 70% and the lowest was 25%: Average Mobile Traffic Number of Sites.

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How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry?

The Realtime Report

Similarly, Bally Sports in the USA proposes regional specific sports coverage, and TV2 Norway pushes personalization to the next level at school games with its MyGame platform, dedicated to grassroots and lower tier sports. There is more equipment than ever to capture, process and distribute content.

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Mobile Advertising Segmentation – Tablets & Smartphones

Small Business Mavericks

Cynthia Boris at Marketing Pilgrim reveals some interesting tidbits about tablets and smartphones regarding mobile advertising click-throughs. Here’s a run down of some of the more interesting findings: Smartphones dominate games, social media, communications, productivity apps, news, weather, dating, sports, and shopping.

Mobile 101
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The Random on Social Media, Music, Sports, Books and Movies

Direct Marketing Observations

Less desktop and more mobile if you really want to know. Though repeatedly checking my mobile device for fantasy football updates throuoout the day doesn’t hurt either. I think we all need to look closer at Mobile instead. I’m bummed about R.E.M If so what does it consist of? Best shoes for running?

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UK fashion influencers redefining style

Sprout Social

She’s an avid traveler known for her #GRWM videos and vlogs where she documents her looks and stories. Plus she’s an avid traveler so of course she documents her outfits from her trips abroad. She also sports mid-tier brands like Aritzia (she is currently a partner with the brand). Artur Kramer – @arturkramer Instagram: 1.8

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