Webbiquity SMM

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). ” ( Social Media Today ). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.(

Statistics 207

Statistics B2B Content Marketing 207

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? How much of your web or blog traffic is coming from mobile devices? How to know what percentage of traffic to your site is coming from mobile devices. How to Subscribe to Social Zoom Factor Podcast .

Analytics 167

Analytics Google Metrics ROI 167

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

B2B 110

B2B Social Media Marketing Survey 110

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. And the gap is only going to widen.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 141

Activities Social Media Mobile Geotagging 141

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

OCTOBER 9, 2017

If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 166

Brands Small Business Communities Authentication 166

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. 84% of women turn to social networks before making a purchase decision! Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social media and Influencer Marketing Launch Strategies (episode 35).

Influencer 166

Influencer Tips Marketing Training 166

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 161

Social Media Study Statistics Aggregator 161

Pam Moore

MARCH 29, 2017

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Much of this comes from the fud that exists in the social ecosystem.

Social Media 60

Social Media Small Business ROI Analysis 60

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Report 191

Report Social Media B2B Newsvine 191

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Writtent Blog

APRIL 19, 2013

This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. How to Optimize Your Social Content for the Facebook Mobile App. Stay tuned and check the best articles out!

Mobile 84

Mobile Content Facebook Embedding 84

Pam Moore

MAY 22, 2017

Social Profit Factor Training Academy and Marketing Nutz Can Help! . Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help with you tap into the power of social selling and social media marketing. Audience Analysis Worksheet.

Training 167

Training Influencer Team Analysis 167

Waxing UnLyrical

SEPTEMBER 18, 2013

Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Pam Moore

AUGUST 13, 2019

Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. Using Twitter, blog content and other social media posts for A/B testing to increase conversions. Need more help?

ROI 60

ROI Strategy Twitter How To 60

Idaconcpts

JUNE 4, 2014

After all—knowing that we need a website and a social media presence is old news. Because you want your website to scale easily to tablets and other mobile devices. Most people are still incredibly wary of mobile messaging. Social media. Yes, you need to have a social media presence.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Pam Moore

MAY 9, 2016

Social Brand Humanization: Authenticity vs Transparency. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Brand Humanization in a Nutshell. 20 Tips to Humanize Your Brand. 10 Tips to Focus on Needs of Your Customer.

Brands 113

Brands How To Authentication Wikipedia 113

Pam Moore

AUGUST 8, 2019

Of course your logo, colors, website, mobile site (or not), mobile applications, videos, tweets, Facebook and other social network pages, packaging, communication is also part of your brand foundation. 15 Tips to Zoom Your Brand (white paper). Want to leverage social media marketing for your brand?

Brands 60

Brands Strategy Reputation Training 60

Twist Image

NOVEMBER 21, 2014

Brands see social media with a primary lense of listening and responding, in a customer service type of engagement. Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. Jay Baer often says that social media is the campfire, and that content marketing is the gasoline.

Marketing 98

Marketing Apple Mobile Advertising 98

Pam Moore

JANUARY 26, 2016

Supporting Resources: 15 Tips to Zoom Your Brand (white paper). 8 Foundational Elements to Build Your Digital & Social Brand in 2016. Brand Humanization: Social Media Authenticity vs Transparency (episode 16). Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper).

Brands 113

Brands Strategy Reputation Marketing 113

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Firebelly

AUGUST 23, 2012

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard.

Picasa 177

Picasa Content Vimeo Tourism 177

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.

Social Media 234

Social Media Patterns Statistics Report 234

Pam Moore

NOVEMBER 29, 2016

Yet, why do people still hide behind social media logos and contact forms? It seems they either don’t understand or are afraid to come out from behind the social media corporate wall and show their true human side. Download our 105 Factors Impacting Your Digital Brand white paper. Know Your Audience!

Brands 60

Brands Strategy Small Business Authentication 60

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Among influentials?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Bare Feet Studios

JANUARY 25, 2011

Social media planning is like any other business practice: the questions you ask will enable the optimal strategic considerations. Below are the results of our inquiry into the topic at the January meeting of Social Media Club Hawaii. Mobile Interactivity and Smart Phone Apps. Which ones do you use and why?

Social Media 52

Social Media Smart Phone Trends Policies 52

Twist Image

JANUARY 3, 2014

I''m not telling you to do the opposite of everything you have done to date, but sometimes the best case scenario or the white paper or the certainty of an expert''s opinion could lead you down the wrong path. No social media. mass media. mobile phone. social media. white paper.

Exercises 101

Exercises YouTube Instagram Products 101

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Authentication 137

Authentication Nielsen How To Case Study 137

Laurel Papworth

MAY 8, 2010

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. More in Social Media is Not An Experiment. Export facilities to other social media sites. Don’t burn bridges when closing down a social media site.

Sites 81

Sites Social Media Social Networking Mobile 81

Pam Moore

MAY 27, 2016

989 million mobile daily active users on average for March 2016. billion mobile monthly active users as of March 31, 2016. It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to social media, business and life!

Facebook 113

Facebook Marketing Groups Groups 113

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Make Mobile Your Top Channel Strategy. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. ” Social Media Stat of the Week: 25 photos per second. How did you get involved in social media? 25 photos per second.

Brands 134

Brands How To Social Media RSS 134

Pam Moore

SEPTEMBER 12, 2016

Leverage the investment you have made in your mobile responsive blog or website by connecting with Pinterest’s highly mobile users? Pinterest is a powerful social network and platform that can help you ignite your marketing and business success by… . 5 Steps to Prioritize Social Networks for Business.

ROI 60

ROI Social Networking Template Templates 60

Laurel Papworth

MAY 14, 2010

Crowdsource: BP Oil Spill and social media is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: BP , crowdsource , deepwater , horizon , kaggle , Michael J Evans , mjevans.com , oil spill , Online Communities , public relations , social media , social network , social networks.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. JennyBot was available on Slush’s website and mobile app. Source: Acquire White Paper. Source: Brandinside.asia.

Examples 96

Examples FAQ Insurance Retail 96

Pam Moore

SEPTEMBER 21, 2016

Any business that is utilizing online marketing, social media and digital marketing of any kind should not only learn the basics of conversion rate optimization but should dive in deep to understand specific strategies and tactics that can help them increase conversions rate. 10 Habits Highly Effective Social Media Marketing Leaders.

ROI 60

ROI Conversation Training Template 60