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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Twitter’s advanced search capabilities are some of the app’s most well-kept secrets. Here’s how to use it: 1.

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#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. during one campaign, the brand added 20,000 Twitter followers (a 10% increase) in less than a week. The hybrid of old and new media is promising. How will #actiontags on TV change things?

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Monitor Your Brand’s Instagram Activity with New Reporting Tool

Mindjumpers

This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to better reach your potential community within the mobile app’s 80 million users.

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How Facebook is Slowly Strangling Twitter

Convince & Convert

For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. Twitter rolls out Vine.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

In this post I’m going to focus on four social platforms where any publisher can leverage distributed content to better control their social messaging: Facebook, Apple News, Twitter, and LinkedIn. Facebook Instant Articles lets publishers distribute articles to the Facebook mobile app that load and display faster than the mobile web.

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84% of Women Read Peer Reviews Before Making a Purchase?

The Realtime Report

When shopping on mobile devices, an overwhelming 62% of women shop on mobile websites compared to mobile apps (36%) and social media buy buttons (2%). Notably, Twitter fared poorly amongst the social media giants, confirming that it is not the choice platform for decision-making on potential purchases.

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Promote Holiday Shopping With Social Media

Small Business Mavericks

Here’s a short sampling of holiday shopping stats that show how important social media is for promoting local brick and mortar stores: 65% browse online and buy off line. Mobile is expected to impact 87% of buying decisions in 2013. 57% of consumers use Twitter to determine which stores to visit.