Most Profitable Mobile App Marketing Strategies

Social Media Marketing

Technology has been on constant change and almost everything has been going mobile these days. People are on the move and the convenience mobile gadgets provide has made more and more people utilize it. What are Mobile Apps? What is Mobile App Marketing?

Monitor Your Brand’s Instagram Activity with New Reporting Tool


In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences. This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to better reach your potential community within the mobile app’s 80 million users.


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Trending Sources

How Facebook is Slowly Strangling Twitter

Convince & Convert

Here’s a sample episode.). The rise of the iPhone and iPad while Microsoft essentially ignored mobile computing, is just one example. Social Media Strategy Social Media Tools facebook facebook live medium periscope Social Media Marketing social media strategy social networks twitter twitter mentionsImage via For years, Twitter has rolled out new features to make its service more like Facebook.

How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Yet with social media platforms, oftentimes messaging is controlled by the user. Distributed content is an effective way to have more control over your social messaging. It’s kind of like the social media version of the “telephone” game: the recipient gets a clearer message fewer iterations from the sender. No offense to other social sites , but Facebook is the big deal in social platforms. 40 percent of mobile devices in the U.S.

Some Perspectives on Pinterest

Social Media Marketing

I've been wanting to write something about Pinterest for the last 2-3 weeks, but haven't been able to because of a grueling work schedule, and rather than simply provide you an introduction to the site, I thought I would take a sampling of articles that have been written about it and see if we can explore some topics related to Pinterest instead. pinterest trends social networksYou've probably heard that Pinterest is here and in a big way.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? How do social media marketing strategies in small businesses differ from those in larger enterprises?

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. As part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…).

The Eight Best Social CRM Tools

Webbiquity SMM

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. How does social CRM differ from traditional CRM? Social CRM systems don’t simply track a larger amount of customer data, however.

The 17 Best Photo Editing Tools

Webbiquity SMM

Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” 17 ) Social Image Resizer.

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Baby Boomers Get Connected with Social Media


As social media networks have been assimilated by younger generations, it was only a matter of time until the older generations would catch up. From the table above, it can be clearly seen that there is little room for growth for social media in the Millenial and Generation X age groups. What causes the adoption of social media networks by older generations? Baby boomers want to overcome health and mobility issues.

The 21 Best Content Curation Tools

Webbiquity SMM

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “Add and curate content from any public webpage. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Sample review: “One of the most important tools in a marketer’s tool belt is knowledge.

The Complete Guide to Social Media Video Specs in 2020


Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. But not if you use our guide to social media video specs. Twitter is optimized to handle video captured on mobile devices.

B2B Employee Advocacy Best Practices


By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling. Mobile App.

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You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Take a listen to episode 161 of the Social Zoom Factor podcast to learn 10 key foundational elements to successful brand storytelling.

What Fresh Statistics Tell Us About Twitter’s Decline

Convince & Convert

” I decided to take a look at some recent data on the relative growth from 2013 to 2014 of the leading social networking sites and services, to see if the rumors of Twitter’s demise were exaggerated, or if the service did indeed have something to worry about. The results were… mixed, as the graph below indicates: This data is based upon a representative sample of Americans 12+, is projectable to the U.S.

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity SMM

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. As with other social networks, the right tools can help marketers use these platforms more effectively.

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How to Get People to Your Social Sites and Keep them Coming Back.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged. Add Social Networking buttons to your email signature. Add Social Networking buttons to your website.

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How Do Emerging Economies Compare In Terms of Internet Access?

The Realtime Report

It may surprise some people to learn that regions with lower Internet usage rates are home to the keenest users of social networks. The Pew Research Center found that 86 percent of Internet users in the Middle East use social networks, with the figure for Latin America and Africa being 82 percent and 76 percent, respectively. The figures for the US and across a sample of six European countries are 71 percent and 65 percent, respectively.

Fetching Friday – Resources Mashup & Mean Kitty


A quick look at mobile web design. 15 minute SEO audit – a sample from SEO Secrets. Social Media. 23 reasons you should not fear social media. Google Buzz makes Gmail social. 6 powerful social media persuasion techniques. Articles featured in the resources come primarily from people I interact with in the comments, and on the social networks. Tags: Fetching Friday blogging resources social media resources

Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

Share it on social. You can add more – Pinterest and StumbleUpon can be great additions to your main social networks list. There are quite a few user-friendly content marketing tools out there that make social sharing very simple: Hootsuite – for post scheduling and sharing in social networks. This will attract more traffic, increase social sharing, and will also get you more links. You get backlinks, social shares, mentions, and audience.

How Much of Your Traffic “Should” Come from Search?

Webbiquity SMM

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A final factor is social sharing. Again, this has mixed results in terms of traffic proportions, as it increases referral traffic (specifically from social networking and social bookmarking sites).

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What To Do About Gmail Tabs

Convince & Convert

If you’ve somehow missed this story, which has created much gnashing of teeth among online marketers recently, here’s the summary: Gmail, when viewed in a non-mobile environment, now automatically (at the sole discretion of our friends at Google) segments received emails into three folders , accessible with tabs at the top of inbox. These folders are “Primary” “Social” and “Promotions” Primary is intended for email from real people.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

Second, such findings can be significantly impacted by factors like sample set (Is it large enough to be representative? 2: 47 Superb Social Media Marketing Stats and Facts. #3: 4: 45 Phenomenal Email and Mobile Marketing Stats. #5: 5: 33 Thought-Provoking B2B Social Media and Marketing Stats. #6: 6: 49 Noteworthy Social Networking Stats and Facts. #7:

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How to Create Your Own Industry Recap, Resources, & Mashups


Here’s a sampling… Marketing Day by Marketing Land – A daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. This Week in Social Media by Social Media Examiner – A weekly recap of the latest news and features directly from your favorite social networks and application providers. And you might not want to hit the same people on all three networks.

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Fetching Friday – Resources Mashup & Chinchilla Love


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Here are 15 questions to ask about their content, SEO, and social media. How To Organize Your Mobile Website To Maximize Usability And Sales – One of the hardest parts of designing a mobile optimized website is that the screen is so tiny. The sample should be specific and to the point.

Maybe Nobody Knows Nothing

Twist Image

Consumers are fundamentally ahead of brands when it comes to technology and social media. Brands are still grappling with basic social media chops, better conversion on e-commerce sites and nearly nowhere to be found when it comes to providing value through a mobile device. According to a MediaPost news item published today titled, Study: Consumers Don't Fully Understand Social Media, Search , consumers may not be as great at this stuff as you might think. mobile app.

Fetching Friday – Resources Mashup, New Portfolio Design & Surprised Kitten


How to optimize your blog for mobile devices. Tools wanted for power bloggers and social networkers. 25 social media sites to help you live longer and healthier. Social Media. Social media snapshot: Flickr brand building. Articles featured in the resources come primarily from people I interact with in the comments, and on the social networks.

The Complete Guide to TikTok Advertising for Marketers


When it comes to hot social marketing trends, nothing is hotter than TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Simple Mobile. Simple Mobile keeps its advertising simple.

How to create a YouTube Business account: a step-by-step guide

Sprout Social

Channel banner: 2,560×1440 pixels, safe area for mobile and web (without text and logo cropping) is 1546 x 423 pixels. And here’s the end result of updating our sample channel’s imagery after whipping up a couple of quick examples in Canva. Not only is this a place to make a personal impression of your viewers, but also funnel them to your social profiles or homepage. Just like any other social network, YouTube represents a community.

The Power of Facebook Advertising [Infographic]


Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. The infographic is not only a smart marketing move from Facebook, it actually also does quite a good job explaining the concept of advertising on the network. Just over 50% of Facebook’s users are on mobile – that means 543 Million mobile users. Were they a random sampling?

This Week in Social Media - 3/19/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Of course, Google put the social world abuzz with its announcement that it would be retiring Google Reader in July. One size does not fit all for mobile video.

Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

We are building the next generation of location-based mobile apps that, for the first time, engage with users at the scale that personal interaction actually takes place. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." These consumers are using the stores as a showroom, but completing their purchases on their mobile devices and having the products shipped to their homes.

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How Much of Your Traffic “Should” Come from Search?

Webbiquity SMM

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A final factor is social sharing. Again, this has mixed results in terms of traffic proportions, as it increases referral traffic (specifically from social networking and social bookmarking sites).

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How to Double Your Social Engagement With Images

Convince & Convert

With such an influx of content on social media, it’s more difficult than ever for brands to stand out and get noticed. Catching and sustaining your audience’s attention on social media is an all-out competition. Visuals are no longer a nicety; they’re an essential, core component of a successful social media strategy. Don’t believe that graphics have a tremendous effect on the posts that your share to social media? Understand Which Social Media Images Resonate.

How to Start Your Facebook Business Page: A Complete Guide

Sprout Social

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. To be successful on the social network, it all starts with your Facebook Business page. A Facebook Business page is one-stop destination for customers who search for you on the social network. To ensure you have the right dimensions, use our free social media image resizing tool, Landscape.

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Things to Learn from Hawaii Musicians Using Social Media | Bare.

Bare Feet Studios

Their biases and perspectives are quite different though, and that makes for a good panel that keeps us from drinking just one brand of social media koolaid! The best social site for musicians currently: Reverb Nation. Ken and Jenn recommended getting a presence on several social networks. Shawn uses his website and email list , and keeps his social web contacts truly personal. Tagging, commenting, sharing your schedule and your samples.

How To Build A Successful Business Blog (a Getting Started Guide)

Rebekah Radice

One of my most recent achievements is being named a 2015 Top 10 Social Media Bloggers by Social Media Examiner. Mine would be finding enough time to manage social media, juggling a business online and offline, budget, conversion, results. My target market is their target market – savvy business professionals using social media to market their business. A tutorial on how to create an effective social media strategy to increase sales conversions.

Fetching Friday – 21 Marketing Links


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on Going Beyond Standard Reporting with Google Analytics Filters, Segments, Reports, and Dashboards – In this post, we’re going to look at how to use features beyond the standard reports, including filters, advanced segments, custom reports, and dashboards (and provide some time-saving downloadable samples).

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10 Tips to Help You Land a Job as a Freelance Blogger


Look in the sidebar, or scroll down if you’re using a mobile.) Sometimes they’ll ask for a document or PDF file with a sample of your writing. Look at what they’re asking for, and make sure you send your samples in their preferred format. You can also include links to your social network profiles, and tell advertisers you’re willing to promote the content you write on your social networks.

The Best New Pinterest Marketing Strategies Working Today

Buffer Social

One of the most powerful and effective social media channels you can be on today is Pinterest. Did you know: Pinterest is the top social network for product discovery? Pinterest seems to fly under-the-radar when it comes to social media chatter. Yes, it’s true that Pinterest’s demographics are uniquely weighted in comparison with other social networks. We ran through social media stats and facts in episode number 150 of the podcast.