Waxing UnLyrical

JUNE 20, 2016

Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. How to Solve Your Social ROI Puzzle.

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SMS Retail Banking ROI 105

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. This is a guest post from James Bentham.

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SMS Strategy Marketing Discount 187

Pam Moore

NOVEMBER 23, 2018

Too many times they think it's just for the big online and offline retailers. By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.

Tips 60

Tips Training Retail Mobile 60

Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Yes, that immediate.

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SMS Campaign Mobile Marketing 166

Hootsuite

MAY 16, 2022

Advanced users can set manual bid caps , but this requires a deep understanding of your expected ROI and average conversion rates to be successful. You can get all that data and more with Hootsuite Impact , which measures your paid and organic ROI together.). Disney spent $213 million on Facebook mobile advertising in 2020.

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Cost CPC Facebook HootSuite 94

Hootsuite

AUGUST 2, 2022

With these in place, you’ll be able to measure your progress, successes, and return on investment (ROI). Your customer journey shows those folks often using their mobile to order groceries early in the week. Your first step should be to decide what you’re working toward. Set your objectives and goals in the very beginning. Measurable.

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Template Templates Strategy HootSuite 77

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. . Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Hootsuite

JUNE 11, 2020

Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. The more you know about your audience, the better you can target them, and the higher your ROI. Source: Mint Mobile. Target your audience. If you haven’t created buyer personas yet, take the time to do so.

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YouTube Marketing Campaign Guidelines 145

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Chris Anderson — from TED, not from Wired.

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Case Study ROI Social Media Team 131

Buffer Social

NOVEMBER 7, 2016

The entire e-commerce flow from discovery to purchase is contained within Instagram, which may potentially help solve one of the biggest Instagram questions (and social media questions) for businesses everywhere: How can I get ROI and sales from what I share? browse, research, or compare products via a web browser or mobile app.

Instagram 110

Instagram Retail Influencer Features 110

Hootsuite

MARCH 23, 2022

Demonstrate the ROI of Snapchat. For example, let’s say you’re an online clothes retailer using Snapchat to increase awareness for your brand. You can explore variations of Snapchat Insights on both the app and desktop. Let’s get to it! Login with your account details.

Analytics 144

Analytics Tools How To Metrics 144

Bill Hartzer

FEBRUARY 4, 2011

There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. In last place was radio outreach and mobile communications with one percent each. - Social media scored just two percent of the vote. -

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Sites Report Social Media Retail 113

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 98

Retail Social Media UGC How To 98

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. For example, posting to Amerifirst’s popular Pinterest page takes just a few moments but has a strong ROI because every post keeps the 3,000+ followers so engaged. Facebook users are mobile. Listen Now . via TechCrunch.

Advertising 130

Advertising Marketing How To Education 130

Hootsuite

MARCH 8, 2022

On mobile, Pinterest offers related search suggestions to help narrow down what users are looking for. With Hootsuite Impact , you can see the ROI for all your social campaigns — organic and paid — across all platforms, including Pinterest (available to Business and Enterprise plans). 3 inspiring Pinterest shopping campaign examples.

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Features Price Buy Campaign 114

Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. That way, when it comes time to ramp up ad-spend, you’re going with the creative that’ll bring the most ROI. is an outdoors and sporting goods retailer. Plan ahead. Prepare your profiles.

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Strategy Social Media Hashtag ROI 92

Ignite Social Media

JANUARY 25, 2017

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). When conversion tracking is in place, you can see which elements result in the best ROI. That includes $122.9 increase from the year prior.

CPM 60

CPM Discount Buy Cost 60

Social Media Strategies Summit

OCTOBER 16, 2019

trillion annually, representing 30% of total retail sales. This presents an opportunity for marketers to double down on their Snapchat strategy in order to see a better ROI. As more and more marketers turn to Instagram Stories, there is less competition on Snapchat. We are joining them instead of crashing their party.”.

Brands 103

Brands NGO Authentication Campaign 103

Hootsuite

JULY 2, 2019

Learn how to measure and present social results that will prove ROI with Hootsuite’s new Social ROI and Value Analysis training and certification. Once the campaign has wrapped up, summarize your results in a report that demonstrates social media return on investment (ROI). Hootsuite Amplify is a mobile employee advocacy tool.

Social Media 111

Social Media Guidelines HootSuite How To 111

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Engage customers in mobile polling to find out how your company is doing in terms of service, product quality, prices, and more. Text-to-Vote. “Buy now.”

SMS 60

SMS Tips Marketing Discount 60

Writtent Blog

DECEMBER 20, 2013

The 5 most remarkable content marketing news stories this week are all about how you can stay ahead of the curve, track ROI, and utilize brand new platforms to their full advantage: Content Marketing Institute Releases 50 Content Marketing Predictions for 2014.

News 58

News Content Marketing Metrics 58

ProBlogger

JANUARY 31, 2016

I can help you stop wasting time right now – the following three mistakes are foolproof ways to ruin your conversion rates and should be avoided: Mistake #1: Forgetting About Mobile. The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing.

Conversation 31

Conversation Mobile Retail iPad 31

Buzz Marketing for Technology

JUNE 27, 2008

Best BlackBerry Shortcuts: Aflacs Mobile Guru Shares Tips. Mobile Security. Customer Case Study: 156 Percent ROI with HP. Business Mobility And The Agile Organization. Demonstrating the Business Value of Mobile Device Management. Extending PCI Compliance to the Mobile Workforce. 100,000 retail value.

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Company How To Case Study Mobile 122

Sprout Social

OCTOBER 13, 2021

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. There are three key techniques brands can use to get better ROI: Hyper-targeting by partnering with small, but niche, influencers. Aerie used YouTube video ads to drive 25% ROI. 25% ROI on ad spend.

Buy 139

Buy Brands Apparel Content 139

Myrland Marketing

APRIL 6, 2010

Perhaps the Government Affairs Team decides to utilize mobile marketing in order to keep its clients abreast of critical developments while the legislature is in session. Cheers, P Jayne Navarre April 6, 2010 at 4:17 pm Before I get to “it depends,&# I give the lawyers I counsel an initial assessment based on potential ROI.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

The Realtime Report

APRIL 28, 2022

And mailing lists have the highest ROI. SMS to potential customers is sent not only by classic retail outlets, but also by online stores and services. Not to mention banks, Internet providers and mobile operators. An email marketer collects a subscriber base, prepares and sends newsletters, and monitors their effectiveness.

SMS 167

SMS Marketing Notification Construction 167

Hootsuite

DECEMBER 9, 2020

How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? These innovative experiences are helping organizations drive ROI , boost loyalty, and stand out in a rising sea of online advertisers trying to win wallets in a retracting economy.

Questions 142

Questions Social Media Strategy Survey 142

Convince & Convert

SEPTEMBER 20, 2010

Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites. johnheaney The other important takeaway was the proportion of Twitter users (85%) who access the web from mobile devices.

Social Media 159

Social Media Statistics Strategy Research 159

Buzz Marketing for Technology

FEBRUARY 12, 2014

Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site. Moreover, 20 percent of mobile users use it as their primary device. Moreover, 20 percent of mobile users use it as their primary device. touch, swipe).

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Apparel iPad Mobile Loyalty 236

The Realtime Report

JANUARY 22, 2014

This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. Related Stories DiGiorno and “The Sound of Music”: Spontaneous Tweeting Pays Off Social Networking Stats: Facebook CTR Up 275%, #RLTM Scoreboard SmartWool Mobile Campaign Sees 1,313% Rise in Daily Likes.

Apparel 161

Apparel Twitter Retail Case Study 161

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? By honing in on your target audience you’ll maximize your ad budget and get more ROI. Standing out in a sea of organic and paid Facebook content is tough. ” Hootsuite.

Strategy 100

Strategy Brands Facebook How To 100

Keyhole.co

MAY 18, 2023

The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. Twitter receives approximately 80% of its traffic via mobile. Twitter drives a 40% greater ROI than other social media platforms.

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

DECEMBER 15, 2020

Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. Modus is a mobile-first, AI-powered Sales Hub that helps field and channel reps get sales done with easy access to content, intelligent tools and microlearning. We design and build remarkable mobile apps.

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Company Twitter Software System 149

Hootsuite

JANUARY 10, 2022

Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone. Collection ads display to mobile users only, which is 82% of all users. Shown to mobile users only. Sounds amazing, right? Pinterest collection ads.

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HootSuite Campaign URL Types 145

Convince & Convert

MAY 29, 2018

92 percent of mobile video viewers share videos with others. Internet Retailer ]. Internet Retailer ]. Something to consider: Some tests say people respond more to square videos on mobile , while horizontal videos perform better on desktop, regardless of platform. comScore ]. Wordstream ]. Vertical Video.

Platform 150

Platform Campaign Video YouTube 150

Oktopost

MAY 20, 2019

Customer profiles can be assembled from fragmentary data collected from mobile devices, point of sale terminals, website, emails, and any other marketing channel you can think of. For retailers, the benefits of CDPs are probably readily apparent. CDP Vs. DMP Vs. CRM: Setting the Record Straight. But are CDPs for B2B companies, too?

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Data Platform B2B Marketing 110

Convince & Convert

JANUARY 21, 2014

Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales.

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Study Social Media Forums Case Study 167