Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191

Mobile Strategy Marketing Insurance 191

Small Business Mavericks

OCTOBER 24, 2014

There’s a fascinating look at eye-tracking research on the Moz Blog. Rebecca Maynes of Mediative lets us see the results of their 2014 study on how users view and interact with today’s Google SERPs. The preponderance of mobile phones has changed the way we look at search results. ” – Rebecca Maynes.

Mobile 131

Mobile Patterns Study Engineering 131

The Realtime Report

DECEMBER 11, 2013

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. How many retail apps are on your mobile phone? The solution?

Retail 173

Retail Mobile Sites comScore 173

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Extended study periods.

Research 194

Research Pharmaceuticals Social Media Tools 194

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90

Mobile Engagement Organization Video 90

Harp Interactive

AUGUST 26, 2010

75% of the marketers surveyed are targeting the “always-on&# consumer, described as “hyper-connected&# because of their frequency of engagement with the Internet and mobile devices. Emerging platforms in which marketers are planning to increase investment include: Mobile apps (i.e. Google) – 89% using. Methodology.

Study 285

Study Social Media Survey Conference 285

SocialFish

SEPTEMBER 20, 2010

Just wanted to quickly point to a couple of recent studies you might be interested in. At some point I should take a closer look at the list and see if I can find any patterns – not that I particularly have a “research brain&#. View more presentations from Pew Research Center’s Internet & American Life Project.

Study 157

Study Web 2.0 Patterns Mobile 157

Buffer Social

AUGUST 7, 2018

Over the years, we’ve learned that the best way to reach our audiences on Facebook is to study the data, experiment constantly, be open to learning, and take a growth mindset. More than seven years later, the lessons learned in that research are still as relevant as ever for your Facebook marketing strategy.

Research 111

Research Brands Facebook ROI 111

The Realtime Report

JULY 9, 2012

The majority of smartphone owners in Australia, China and Japan are accessing mobile social media at least monthly – and those in China are most likely to connect with social networks via mobile, according to Google’s Our Mobile Planet research. million, based on eMarketer estimates.

Mobile 156

Mobile Social Media Research Study 156

The Realtime Report

OCTOBER 8, 2019

Using Mobile Technology to Build a Better Brick-And-Mortar . After all, research shows that 86% of sales in retail are happening within actual stores. However, it is also important to note that 53% of the purchases are impacted by things such as the Internet and mobile technology. But, how do we do so?

Mobile 79

Mobile Notification Applications Banking 79

Socialmedia.biz

FEBRUARY 8, 2019

According to the Pew Research Center , the hashtag has been mentioned in public tweets nearly 30 million times (as of May’18) to start a discussion around race-related issues, especially, police brutality. The post How Black Lives Matter used social media to mobilize appeared first on SocialMedia.biz.

Mobile 92

Mobile Social Media Posterous Hashtag 92

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Navolutions

MARCH 18, 2013

Now, mobile technology is doing it again. There are three main reasons people do mobile searches on these devices: to find entertainment, to engage others on a social network, and to find an immediate solution to a problem. Mobile Market Watch, an industry leader in mobile tracking, estimates that 94% of the U.S.

Mobile 127

Mobile Statistics Smart Phone iPad 127

agora pulse

JUNE 22, 2016

How many social media management strategies REALLY incorporate mobile users? Marketing Land reported that nearly 80 percent of social media time is now spent on mobile devices. Mobile users are busy people, juggling multiple tasks at once. And mobile devices make it easier for that to happen. Most likely not enough.

Social Media Management 83

Social Media Management Mobile Social Media Strategy 83

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Social Media Strategies Summit

MARCH 16, 2023

According to Pew Research Center , four in ten Americans are on Instagram. One study found that the average American Instagram user follows six to 10 business accounts, with 71% agreeing they feel more connected to the brands they follow. That’s largely down to its reach and engagement.

Instagram 222

Instagram Hashtag Research FAQ 222

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. A very basic page, this also has a downloadable guide with research on the auto insurance industry.

Curation 167

Curation List Automotive Real Estate 167

Writtent Blog

DECEMBER 18, 2023

Do your research. You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. When you’re ready to create content, research the best keywords to use. Convey emotion. Hot trends 6.

Tips 98

Tips Content Press Release Marketing 98

Webbiquity SMM

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research. An astounding 81% of Facebook users globally are mobile-only. Facebook Facts and Statistics. That’s a Wrap!

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Social Media Strategies Summit

JUNE 8, 2023

RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point Half of NFL teams play on artificial turf, despite studies indicating that it causes more injuries in players than natural grass surfaces. RESULTS : While the campaign was running, Meta carried out a brand lift study that revealed the ads generated a 4.5-point

Brands 130

Brands Facebook Influencer Campaign 130

Social Media Strategies Summit

DECEMBER 14, 2023

Semrush’s State of Content Marketing Report for 2023 found that well-conducted audience research ranks highest in terms of factors leading to positive results, followed by SEO, publishing more content, and boosting quality. A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy.

Content 222

Content Marketing Loyalty Collaboration 222

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

Research 83

Research Smart Phone Aggregator iPad 83

Bill Hartzer

MARCH 26, 2010

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Working across all wireless carriers.

Mobile 137

Mobile Wireless Retail URL 137

Social Media Strategies Summit

AUGUST 31, 2021

For instance, a study from Pew Research Center revealed a significant disparity in levels of smartphone ownership between urban and rural communities. But only 3% of Americans don’t own a mobile phone. One study discovered that 82% of Americans open text messages within five minutes of receiving them.

Engagement 179

Engagement Study SMS Transportation 179

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Case Studies. Blogs and articles.

Content 187

Content Curation Marketing SEO 187

Ignite Social Media

NOVEMBER 11, 2016

Convenient, GlobalWebIndex just released some fascinating stats around product research on social platforms. According to the study, 37% of internet users use social networks to research products and brands. Among 16-24-year-olds, social networks are now just 6 percentage points behind search engines for product research.

Social Networking 164

Social Networking Strategy Research Mobile 164

Buzz Marketing for Technology

JUNE 27, 2008

Knowledge Mobilization. Knowledge Mobilization. But current studies indicate that these communities tend to be used for improving specific business processes (how work is being done), rather than leading to innovation (new knowledge) or change outside of the enterprise. Communications Planning. Internet Tactics. »

Mobile 113

Mobile Energy Influencer Resources 113

SocMed Sean

JUNE 23, 2017

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. This expectation holds true for mobile apps, as well. One other thing to mention.

Organization 182

Organization Mobile Apple SEO 182

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216

Tips Smart Phone Marketing Mobile 216

Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? And they use it all the time.

Mobile 40

Mobile SEO Google Research 40

Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? And they use it all the time.

Mobile 40

Mobile SEO Research Google 40

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. More Access to Information = More Collaborative Decision Makers.

Strategy 178

Strategy B2B Marketing Research 178

The Realtime Report

MARCH 22, 2022

The rise of working from home is adding to loneliness with more than three million people who do this claiming it means they don’t see other people very often, new research* from digital board game group Marmalade Game Studio shows. This in turn has an impact on their mental wellbeing. million UK adult population.

Statistics 91

Statistics Research Issues Groups 91

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Hootsuite

DECEMBER 17, 2019

According to Pew Research, YouTube is the most popular online platform in America. Source: Pew Research Center. YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network. Source: Pew Research Center. use YouTube.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect.

B2B 40

B2B Mobile SMS Tips 40