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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce? What are some examples of mobile commerce?

Mobile 105
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The Real Retail Apocalypse (It's Not What You Think)

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Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? A lack of interest in traditionally strong retail brands? Will there be an Airbnb for retail?

Retail 61
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The New Retail Experience

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There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. Brands (and retail, in particular) continue to struggle to keep pace. How do you want to shop? It's the last mile. This is where the transaction happens. The customer.

Retail 102
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New Social Media Advertising Opportunities Outside of Facebook

Ignite Social Media

Best for : These ads are meant to help drive in-store traffic to specific retail locations. During beta tests, one retail brand leveraged radius-targeting to help drive foot traffic to a new store opening. Best for : Promoted videos at max width are a fairly new ad format meant to help drive awareness with mobile-first content.

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We Have Infinite Creative Opportunities to Solve Customer Experience Problems

Social Media Strategery

Retailers figured out how to do curbside pickup without months of red tape getting in the way. Will self-checkout become the new standard at all retailers – clothing, toys, electronics, etc.? Commercial Real Estate. Which company will create the mobile UV light sanitizer that can be attached to your phone?

Sports 107
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Why User Engagement is The New SEO

Oktopost

While Google is not known for being transparent about how its algorithm determines search rankings, there are a few different types of user engagement that are particularly relevant: Mobile Optimization. Mobile responsive web design ensures that you won’t lose out on engagement from visitors on smartphones and similar devices.

SEO 62
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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

She blogs about real estate at TalktoCj where she shares everything from Silicon Valley market info and tips on marketing a home to local events and politics. If you’ve got a question about real estate, San Jose or cat rescue, ask CJ and if she doesn’t know it she’ll find out. Sarah Perez. Nina Kaufman.

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