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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

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How to Change Your Twitter Handle on iPhone, Android, or Web

Hootsuite

It’s time to change your Twitter handle. Whatever the reason, changing your Twitter handle is a quick and easy process that will make logging on more enjoyable than ever before. In this article we’ll go over how to change your Twitter handle from a mobile app (Apple or Android) or desktop computer.

iPhone 145
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Most Popular Newspapers on Twitter: Guess Who’s #1?

The Realtime Report

Which US newspaper do you think is tops on Twitter? These top three received the most mentions on Twitter in 2013; USA Today and the Washington Post also dominated the list of the top 10 most-tweeted newspaper website stories in 2013. See the press release for a full list of these stories.

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#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. “It’s a ‘yes’ button to traditional media,” said Chirpify CEO Chris Teso in the press release. . The hybrid of old and new media is promising. What exactly is an #actiontag ?

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Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

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Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard

The Realtime Report

Twitter: over 218 million monthly active users. via Twitter. Unique users are up 49% year-over-year, including both desktop and mobile. Total pageviews for mobile and desktop increased 72% year-over-year. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.15 billion monthly active users.

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5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

SocMed Sean

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. This expectation holds true for mobile apps, as well. One other thing to mention.