Ari Herzog

AUGUST 30, 2012

For years I’ve been exposed to branded product door decals telling me to “Push” or “Pull” an alcohol-branded sign at the checkout counter, or a poster in the window promoting a special. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Got a question?

Retail 130

Retail Social Media Small Business Compete 130

The Realtime Report

DECEMBER 7, 2012

Posterous: 15 million monthly users. via Posterous. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Tagged: 20 million unique monthly users. via Tagged. Foursquare: over 25 million users. via SmartBlog on Social Media. via AdWeek.

Foursquare 181

Foursquare Social Networking Activities Nielsen 181

Mindjumpers

MAY 2, 2012

The Korean retail chain Emart launched a campaign to increase their sales during lunchtime between 12pm and 1pm, as their sales decreased drastically during this hour. The downloads are offered through posters with QR codes for each book with the aim to encourage the passengers to read in the train and thus promote literacy.

Brands 269

Brands Posterous Retail Collaboration 269

Direct Marketing Observations

MARCH 19, 2012

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. That’s a good decision. Need the data to prove it?

comScore 166

comScore Microblogging Posterous Marketing 166

The Realtime Report

SEPTEMBER 5, 2012

A recent inspirational poster featuring Lindsey Vonn received nearly 3,000 likes in less than one week. This time, women can enter by using the website or mobile app; both allow them to set goals and share their progress.

Campaign 180

Campaign Apparel Social Media Posterous 180

Social Media Marketing

FEBRUARY 25, 2012

The challenge with the Facebook model (for the most part) is that it required users to have the storefront experience in a custom tab on each company's Facebook page - not necessarily something that translates when you're using a mobile version of Facebook on your smartphone (remember the above statistic about shopping and smartphone use?).

Apparel 167

Apparel comScore Delicious Posterous 167

Convince & Convert

OCTOBER 11, 2013

This week: From ExactTarget , a free downloadable poster called The Lifecycle Roadmap. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. But if a consumer is just seeing the yodeler video as a granular experience on his mobile phone, it might make less sense. Listen Now. The lesson?

Posterous 124

Posterous Social Media Comparison Team 124