The Marketing Blog

SEPTEMBER 19, 2010

While, the diary still scored over cellphone in some of the features the socially conscious consumer just wanted to have a single device. Fast forward to 20 September 2010 i.e. today where I just finished reading Kapil Ohri’s latest write-up on afaqs.com which talks about Poken – a USB enabled pen drive type social business card device. The device allows users to exchange their contact details and social networking profile within a few seconds.

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Social Networking Web 2.0 Marketing iPhone 240

SocMed Sean

SEPTEMBER 27, 2018

Whether it’s technology, parenting, current events, arts/crafts, or some other topic, your readers often find your blog through searches and recommendations of like-minded people on social networks. For instance, a while back I wanted to view Twitter.com on my iPad, but Safari kept sending me to the Twitter mobile site, which was NOT the view I wanted. From this list, I go about 250 results down and start looking for odd patterns.

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Tips iPad WordPress Google 244

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now.

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Trends Social Media Guidelines Patterns 100

Laurel Papworth

APRIL 9, 2010

Or is this just “acceptable&# competitive behaviour by someone who see’s himself as my competitor in the social media space? And from The Department of Education in Victoria : Bullying is when someone, or a group of people, upset or create a risk to another person’s health and safety – either psychologically or physically – or their property, reputation or social acceptance on more than one occasion. encouraging others to socially exclude someone.

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Case Study Study Strategy Blogger 104

Direct Marketing Observations

MARCH 26, 2010

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. I was going to title this post, “The biggest mistake I made in social media&# but that would mean that it’s in the past tense, and at this point I got it down cold. There has to be a level of quality that tells consumers that your social presence is worth tracking.

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Social Media Marketing Consultant Proposal 221

Laurel Papworth

JUNE 20, 2010

Telstra has done a deal with National Broadband Network Co (or a heads of agreement which is not quite the same thing). The thingie that ran our phone networks for hundreds of years (ok, last century) is being put out to pasture, retired, taken out. Copper networks was actually part of the discussion at the dinner table… what? And I thought “data&# over networks probably meant fax machines. So, ce la vie, bon voyage and RIP to copper networks.

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Strategy Social Networking Telecommunications Technorati 63

Direct Marketing Observations

APRIL 4, 2011

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media. In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. Right now we are stuck in the Me too phase of social.

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Marketing Patterns Microsoft Hashtag 162

Mindjumpers

OCTOBER 3, 2012

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most. Consumers go mobile.

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Buy Social Media Retail Foursquare 268

The Realtime Report

AUGUST 20, 2012

University of Pennsylvania grad student and blogger Lindsay Rule recently hitchhiked across the US using only social media and online networks, as part of a partnership between Architizer and Audi’s Urban Future Initiative. Rule’s assignment was to travel across the country – from Boston to San Francisco - without spending any money (ok, there was a $100 emergency fund) by using social media to coordinate free rides and places to stay.

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Automotive CSR Report Social Media 180

Hootsuite

SEPTEMBER 13, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. As in the case of any other social media platform, the best way to find out what works for your audience is to… check what’s been working for your audience.

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HootSuite Patterns Analytics Analysis 138

Keyhole.co

JANUARY 28, 2023

But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance. Maybe it’s a new slogan, branding campaign, social strategy, or product idea.

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Metrics Analytics YouTube Video 98

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. The report is based on Consumer Technographics data in 18 countries across North America, Europe, South America, and Asia in order to examine social media behaviors around the world. Social media users in the West prefer to consume rather than create.

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Social Media Report Patterns Statistics 234

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. People are the fuel behind social media, which is really just tools and tactics.

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Research Social Media Report Marketing 265

Firebelly

SEPTEMBER 3, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly at Brainstorming & Social Media Optimization Summits | Main | Flickr Friday: The Content Grid » September 03, 2010 5 Helpful Social Search Articles More and more consumers are either bypassing traditional search engines and seeking information from their networks on social sites OR theyre going to the traditional search engines and then consuming content from social sites in the search results.

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Sites SMS Syndication MySpace 184

The Social Media Hat

JULY 7, 2016

Social Media How To Schedule Instagram Posts. Instagram is the fastest growing social network, which means that bloggers and businesses need to get on board in order to take advantage of the many opportunities. You can create the images on Desktop or Mobile, as well as use pictures you've taken. If you want to schedule an image that's on your mobile device, using your laptop. Consider using a consistent style and pattern for your Instagram images.

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Instagram How To Social Media API 139

Keyhole.co

JANUARY 28, 2023

But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance. Maybe it’s a new slogan, branding campaign, social strategy, or product idea.

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YouTube Analytics Metrics Video 52

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. adults use the social network. Tik Tok has been hailed as the latest teen craze, but Facebook still corners the social market when it comes to reaching teens around the world. Research from Hootsuite, Kepios, and We Are Social shows that advertisers on Facebook can reach upward of 113.3 Some social media networks tend to be popular with specific age groups.

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HootSuite Survey Social Media Research 111

Unmetric

JULY 2, 2019

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Analyze your engagement percentage to reveal engagement patterns.

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Analytics LinkedIn Tools Metrics 112

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. You’ll understand their goals, pain points, and buying patterns. Target your social ads more effectively. Active on social media.

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Template Templates HootSuite Tourism 145

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. Enter social media reporting. What is A Social Media Report?

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Report Metrics Analytics Data 52

Hootsuite

SEPTEMBER 14, 2020

Recommended reading : Can I Use This Photo on Social Media? Flickr is a photo-sharing social network for both professional and amateur photographers. Adobe Spark Post is a part of Adobe Spark—an ultimate, integrated web and mobile solution for creating and sharing visual stories.

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HootSuite Tools Template Templates 142

Keyhole.co

DECEMBER 10, 2022

But how do you choose the best social media analytics tools when there are far too many available currently? Keep reading ahead to know the top social media competitor analytics tools (including some Emplifi alternatives) and which will suit your needs and budget. Sprout Social.

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HootSuite Sentiment API Analytics 52

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In addition, today’s buyers are also more complex in their purchasing patterns. So, with most digital businesses using Facebook and Google Analytics for tracking and attribution, they aren’t actually able to determine the correct attributions to their social media marketing channels, free or paid. Attribution.

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Software Analytics Nielsen Review 103

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But what has this got to do with social media?

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Data B2B Statistics Products 133

Socialmedia.biz

AUGUST 2, 2018

Depending on the platform and your back-end data gathering methods, you can choose to retarget buyers based on an extensive range of customer criteria, patterns and actions. Facebook and Instagram: The Facebook family, including Instagram, Messenger, and Audience Network supports various advertising types, where every ad is divided into two separate components: The format (what will look like in the user feed) and the placement (where exactly will it be displayed).

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How To Apparel Mobile YouTube 63

Keyhole.co

NOVEMBER 19, 2020

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring is the act of paying attention to what is being said on social media. And this is where social media monitoring tools come into place. Social Mention 16.

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Tools Price Sentiment Social Media 98

BeingOptimist

JANUARY 31, 2023

The truth is that determining the best moment to share content on social media can be difficult. There are many statistics and notions for many platforms, but patterns evolve and move almost continuously. TikTok, like many other social media platforms , has a big international user base. Follow the on-screen prompts (which may include confirming your mobile number if you haven’t already). They both have a great sense of humor, which they share on social media.

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Hashtag Film Privacy Patterns 40

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. Pros: Covers various social channels.

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Sentiment Price Tools Analytics 52

Later

MAY 6, 2020

With over 800 million monthly active users and an average daily view time of 52 minutes , TikTok is officially the hottest new platform on the social media scene. Both Douyin and TikTok use the same software today, but maintain separate networks to comply with China’s censorship laws.

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Marketing Video Overview Instagram 113

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. That’s where qualitative and quantitative social media data comes in. Go to each social channel and review how it’s performing. STEP 4: Review Your Social Media Goals.

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Social Media How To Metrics URL 145

agora pulse

JUNE 23, 2020

Is Pinterest part of your social media marketing plan? The platform isn’t fading away nor choked up with knitting patterns. Optimize your social posts for Pinterest. Optimize your social posts for Pinterest. We often talk about planning for holiday sales on social media.

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UGC Marketing Widget Patterns 138

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. He is a strong presence in the social media space with popular blog Logic+Emotion.

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Tools Tips Marketing Syndication 277

Kikolani

SEPTEMBER 30, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 5 Services To Convert Websites For Mobile Devices – A list of services that you can use to either convert your website into mobile version, or create it from scratch. Social Media / Social Networking – Facebook Edition.

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Mashup Resources Remix Press Release 126

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. What''s prompting users to spend more time on social sites in Australia ?

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Social Media Metadata Flipboard Metrics 130

Sprout Social

JULY 6, 2022

That’s why knowing the best times to post on Facebook can be a huge benefit to your social media content strategy. With 71% of consumers using social more than they have in years past, brands and marketers need to meet their audiences where they are. Finance social media resources.

Tourism 101

Tourism Travel Education Hotels 101

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. As the second most popular social platform , the business value of YouTube cannot be understated. Then, look for patterns: Which videos have the most views?

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YouTube Video Metadata Real Estate 87

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.

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Statistics Research B2B Social Media 189

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. The Simple Science of Facebook Engagement by MyBeak Social Media. ” How to Do a Facebook Personal Profile Security Audit by Seriously Social. ” Social Media Marketing: How I found the Facebook topic that was 371% more effective by MarketingSherpa. by WindMill Networking.

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Types Facebook Hubspot Small Business 187

Convince & Convert

APRIL 19, 2016

With such an influx of content on social media, it’s more difficult than ever for brands to stand out and get noticed. Catching and sustaining your audience’s attention on social media is an all-out competition. Visuals are no longer a nicety; they’re an essential, core component of a successful social media strategy. Don’t believe that graphics have a tremendous effect on the posts that your share to social media? Understand Which Social Media Images Resonate.

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Engagement Smart Phone Sample Samples 60

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs?

Statistics 50

Statistics B2B Hubspot Retail 50

Buzz Marketing for Technology

JUNE 27, 2008

BNET Business Network: BNET. Get Emerging Tech via: Mobile. Social Sciences. Categories: Computers & Internet , Social Sciences. He wonders whether the number six is a basic constant for social interactions. ‘Do we have a natural harmonic for social communication?’ This research work has been published by Microsoft under the name “Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network.&# Networking.

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Instant Messaging Microsoft Marketing Wireless 130

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." " Depending on the questioner, this can mean a variety of things, but underlying everything is one issue--will my department or organization improve if we use social media?

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Project Marketing Web 2.0 Screencast 265

Sprout Social

AUGUST 1, 2016

If Twitter is a big part of your social media marketing strategy, you need to get familiar with the analytics dashboard. While this dashboard gives you an overall look at your performance, you can also access Tweet activity for individual Tweets as well through the desktop or mobile app. To see your Tweet activity from a mobile device, the process is the same. A good tactic is to use Sprout Social to schedule multiple Tweets for the same post and change out the text a bit.

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Activities Metrics Patterns Engagement 40