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Five questions your marketing team should be asking about location-based technology

Visually SM

Retail/mail order (including online retail: 40%. TechTarget defines location-based marketing as a “strategy that uses a mobile device’s location to alert the device’s owner about an offering from a near-by business.” Financial services and insurance: 37%. Telecoms: 30%. Travel and hospitality: 33%.

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Five questions your marketing team should be asking about location-based technology

Visually SM

Retail/mail order (including online retail: 40%. TechTarget defines location-based marketing as a “strategy that uses a mobile device’s location to alert the device’s owner about an offering from a near-by business.” Financial services and insurance: 37%. Telecoms: 30%. Travel and hospitality: 33%.

Team 100
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How to Create a Social Media Posting Schedule (Free Template and Tools)

Hootsuite

Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail E-commerce: Thursday, 4 p.m. Here’s a quick video overview of how scheduling works in Hootsuite’s post composing tool. For example, you can manage your scheduled social media posts for your mobile device using the Hootsuite app.

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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Audience insights which provide detailed overviews of who’s watching your content. For example, let’s say you’re an online clothes retailer using Snapchat to increase awareness for your brand. You can explore variations of Snapchat Insights on both the app and desktop. Let’s get to it! Login with your account details.

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Shopping on Instagram: Get the Complete Details and What it Means for Businesses Like Yours

Buffer Social

browse, research, or compare products via a web browser or mobile app. Overview: How Instagram is building shopping into the app. based retail brands including Kate Spade, JackThreads, and Warby Parker for this test feature. Higher retail sales and tracking ability. Instagram has teamed up with 20 U.S.-based

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How to Make Money on Instagram

Later

Here’s a quick overview to help you get started: . The pandemic’s psychological effect on consumer behaviour is multi-layered: while self-isolation and sadness may spur some consumers who still have discretionary income to practise retail therapy, others retreat. How to Monetize Instagram #1: Sell Products and Services .

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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

For example, if a retail brand wanted to combine mobile campaigns with digital out-of-home, they could place an interactive display in a mall. After interacting with the display, the consumer could scan a QR code that sends them to a landing page or a mobile ad call-to-action.

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