3 Ways Push Notifications Bring You Business
Small Business Mavericks
SEPTEMBER 20, 2012
One growing trend in mobile marketing is something called push notifications. A push notification is a message you can send through an app to a user’s mobile phone. But the notification differs from SMS, or texting, because it occurs within an app that the user has downloaded. The fact that the mobile user has downloaded the app implies that they’ve given you permission to contact them in this manner.