Social Media Strategies Summit

FEBRUARY 12, 2025

As a social media marketer, color is one of the most powerful tools at your disposal. And which colors are the right fit for your social media strategy ? And which colors are the right fit for your social media strategy ? But how, exactly, does color psychology work?

Journal 158

Journal Social Media Instagram Campaign 158

Social Media Strategies Summit

FEBRUARY 9, 2023

Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats. As with anything in the world of social media for government, it’s essential to have a clear plan. But how does it work in practice?

Social Media 246

Social Media Energy How To Tweetdeck 246

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Image source.

Social Media 264

Social Media Strategy Influencer LinkedIn 264

Sherrilynne Starkie

JULY 13, 2018

Top Five: YouTube's Fake News fight. Must-know social media news including YouTube's Fake News fight, AR in Facebook ads, Snapchat's Lens Explorer, Quora and Earned Media, Instagram's Questions Sticker. 25 million from YouTube to support online video news. Another nail in the coffin for Fake News.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

AUGUST 1, 2018

After a one-week summer vacation hiatus, here’s my weekly Top 5 social media must-know news for marketing communications professionals. Social media users can receive voice messages on mobile and on web. This is bad news for investors, but brands will have to wait and see.

Social Media 42

Social Media Marketing LinkedIn Instagram 42

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Social Media Recruitment is a valid—and recommended— strategy to gain new, cutting-edge employees and expand your workforce. Multiple Accounts.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Then, news of the Cambridge Analytica scandal broke and the GDPR went into effect. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services.

Trends 194

Trends Social Media Instagram Influencer 194

Social Media Strategies Summit

APRIL 16, 2025

Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Image source Declining reach is a big problem for government agencies and public sector teams, which rarely have the budget to spend on social media ads. Sadly, thats no longer the case.

Collaboration 130

Collaboration Trends Social Media Organization 130

agora pulse

JUNE 10, 2020

Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events. Quik by GoPro.

Mobile 131

Mobile Social Media Video Library 131

Ignite Social Media

MARCH 26, 2025

Consider Mobile Viewers : According to eMarketer, mobile devices account for 31.9% of daily digital media consumption in 2025, making vertical formats and small screens a priority. The good news? Final Thoughts: Creating Content That Clicks At Ignite Social Media, we dont just postwe create with purpose.

Engagement 103

Engagement Video FeedBurner MySpace 103

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 80

Retail Social Media How To UGC 80

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Engagement helps boost your News Feed placement based on the Facebook algorithm. Keep it short The vast majority of people use Facebook on their mobile devicesa whopping 98.3

Engagement 115

Engagement Facebook HootSuite UGC 115

agora pulse

AUGUST 5, 2020

Follow these expert tips that can help social media managers and digital agencies save time and energy in their social media workflow. . Without a workflow, social media management can easily take over your entire day or week. Outline a Social Media Strategy. Short on time?

Social Media 213

Social Media Curation Social Media Management How To 213

Sherrilynne Starkie

MAY 23, 2018

Top Five: Tidal Wave of New Social Media Features. This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. Klout, once known as the arbiter of social media influence is shutting down.

Klout 170

Klout Features Social Media Lithium 170

Webbiquity SMM

JULY 24, 2018

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social media is actually even bigger than that, though.

Social Media 198

Social Media Tools Netvibes Lithium 198

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “ the original social media agency ” because we were the first social media agency created out of whole cloth in the United States.

Social Media 179

Social Media Advertising Team Hubspot 179

Ignite Social Media

APRIL 27, 2021

Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. There are a wide variety of strategies behind success in social media marketing. Social Media Management Tools for Brands.

Social Media 183

Social Media Tools Social Media Management Report 183

Sprout Social

JULY 23, 2024

” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. Rather than hard-hitting news stories, its Pins focus on fashion, travel and cooking. I see all the content I want to see.”

Brands 130

Brands Travel Metadata Feedly 130

Oktopost

AUGUST 15, 2022

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Let’s take a look at the history of social media.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

SocMed Sean

AUGUST 29, 2014

I hate to be the bearer of bad news, but installing the Messenger app isn’t going to place your privacy in any more risk than the already embarrassing photos and “whoa is me” posts that your putting on Facebook yourself. No…it’s not optimal. If you are an Android user, it’s already on your phone.

Facebook 278

Facebook Privacy Mobile Meeting 278

Ignite Social Media

APRIL 22, 2021

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network. Community Tab.

YouTube 157

YouTube Social Media Notification Film 157

Buffer Social

OCTOBER 16, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 9-13. 'Posts-Only' Feature Test The 'posts-only' feature under testing emphasizes community engagement by focusing on community notes feed within the mobile app.

News 122

News Social Media LinkedIn Avatar 122

Buffer Social

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. teens spend around 4.8

News 118

News Social Media Airlines Collaboration 118

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Hootsuite

FEBRUARY 27, 2025

YouTube is the most popular social media platform in the U.S. users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube might be more popular on desktop, but its mobile device downloads leave something to be desired when you compare the two.

YouTube 96

YouTube Statistics Marketing Wikipedia 96

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 168

B2B Social Media Brands Hubspot 168

Sherrilynne Starkie

JANUARY 25, 2014

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. Many high profile news sites and social networks have been offering native ads to brands for quite some time. News staff will not be involved in paid content; freelancers will do the job.

Advertising 289

Advertising Journal Survey Wikipedia 289

Sprout Social

FEBRUARY 24, 2022

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. At a glance, this might not seem like breaking news. The concept of mobile shopping is pretty universal, right? What is mobile commerce?

Mobile 135

Mobile Retail Buy Real Estate 135

Buffer Social

JANUARY 21, 2025

Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025. Still, the news will be a welcome surprise to Instagram Reels creators — particularly since it looks like it’s going to be a pretty powerful app! The timing is no coincidence, of course.

Instagram 114

Instagram Video Mobile Film 114

Buffer Social

NOVEMBER 21, 2024

Its unique features make it a standout among its fellow decentralized and text-based social media. Set up your account with ease: Visit bsky.app or download the mobile app to get started. Here are some quick-start tips to make the most of Bluesky. Check out the full guide for a more detailed breakdown.)

Newsletter 100

Newsletter Posterous Feedly Feed 100

Sprout Social

NOVEMBER 25, 2024

Your team will end up spending hours each week on a repetitive task that can easily be automated with a social media scheduling tool. You can schedule Instagram Reels in three different ways: Natively using the Instagram app Using social media scheduling tools (e.g., Step 4: Tap Done and add Mobile Publisher Notes.

Instagram 102

Instagram How To Library Hashtag 102

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

Social Media 148

Social Media Video Feedly Feed 148

Buffer Social

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. You can now sort your 'Following' accounts and log into multiple accounts on mobile. Shopping on Social Media: Platforms face challenges as they strive to integrate shopping experiences seamlessly.

News 118

News Report Social Media Instagram 118

Sprout Social

DECEMBER 17, 2024

As with any social media network , you must take a strategic approach when building your presence. This is especially useful for social media competitive analysis. Any dips could indicate a need to step up your social media marketing strategy for Threads. You ideally want to see a steady rise in the chart.

Analytics 90

Analytics Metrics Patterns Report 90

Buffer Social

APRIL 16, 2025

  ⏰ Learn more about figuring out the best time to post on social media for maximum engagement. The best time to post on Facebook — or any social media platform — always depends on your audience.  📘 Learn more about scheduling Facebook Group posts using mobile notifications.

Facebook 111

Facebook How To Notification Groups 111

Hootsuite

OCTOBER 8, 2020

If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are interacting with the platform. Snapchat is the world’s 13th most-popular social media platform.

Social Media 145

Social Media Statistics Marketing Reddit 145

Sherrilynne Starkie

JANUARY 20, 2020

Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Shared Media : This is social media. Earned Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284