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Facebook Isn't (Just) A Destination

Twist Image

There's this feeling of Facebook becoming the next Friendster of MySpace. When Mark Zuckerberg and his team talks about helping people to connect, he isn't just talking about on www.facebook.com. He wants them to connect anywhere (online, mobile, tablet, etc.) And let's not forget about mobile. mobile commerce.

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How to Fix a “Broken Brand” with Social

Convince & Convert

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. The Tampa Bay Lightning is a sports team that really utilized social to turn its brand around. When Jeff Vinik bought the team in 2010 , he needed to make some major changes. “They sold their team loyalty out for a cupcake.”

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale. National Cancer Institute (NCI) – The institute has produced its own mobile application that let’s users scan the NCI database for new clinical trials. Extended study periods. Additional recruitment costs.

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8 mistakes you can avoid making in social media

Direct Marketing Observations

Look, if you were a coach and you had a team, you would set goals right? Coaches and teams don’t fly blind, and neither should you and your clients. In simple terms, this means that selling brooms on MySpace might not work. They might be win x amount of games, make the playoffs, win the conference etc. 4) No Value.

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6 social media marketers on the future of social messaging

Sprout Social

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025.

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6 Steps to Win More Retainer-Based Business

Convince & Convert

There are new social media networks that pop up seemingly overnight, ad serving and tracking technologies are constantly evolving, and mobile devices have revolutionized how and when buyers consume information. Become and industry expert – your team has a lot of marketing knowledge. Enter the digital marketing agency.

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SES Chicago 2009 Video: Were you naughty or nice?

Firebelly

Video features search and social media marketing professionals Greg Jarbo and his team made this video at SES Chicago, which stars a who's who on the search marketing and social media marketing scene. The questions were simple: were you naughty or nice? And what are you expecting Google to bring you for the holidays.

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