Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. From a branding and behavior likelihood perspective (the QR code dwarfs the URL, which is more likely to be used), this is misplaced design priorities, Exhibit A. But that’s when SMS was still cool. And marketers are buying it in bulk.
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