Drive for Show, Putt for Dough – a Lesson for Enterprise 2.0 Platforms

Social Media Strategery

implementation – be it a wiki, a blogging platform, discussion forums, microblogging, or Sharepoint – fail miserably because they forgot to focus on the fundamentals. firewall internal social media sports wiki

Justifying Social Media to the Big Wigs

Social Media Strategery

Use an open source microblogging service like Yammer or QikCom. If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. on our Social Media Investment team wiki page on our internal social media platform. on our Social Media Investment team wiki page on our internal social media platform. web20 wiki Have This Blog Sent to Your Email!

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57 Social Media Policy Examples and Resources

Dave Fleet

Use of social networking, microblogs and other third party websites. New PR Wiki. Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start?

It’s 2AM, Do You Know Where Your Organizational Information Is??

SocMed Sean

Now, add modern day blogs, tweets, text messages, forum posts, comments, status updates, videos, podcasts, and wiki posts to your list and what do you get? My Documents, file shares, document repositories, WIKIs, etc…)? no blogs, wikis, microblogs, etc…)?

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

blogs, microblogging sites, social networks, etc.). Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites.

Tools 207

Book Review: Social Media Marketing

Webbiquity SMM

Microblogging (Twitter, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter stream and not just allow it to be automated.&# Wikis (Wikipedia, hundreds of specific topic-focused wikis).

Review 203

Enterprise 2.0 Success is About the Players, Not the Field

Social Media Strategery

Over the last few years, I’ve seen dozens of failed wikis, blogs, microblog platforms, forums, and idea management deployments, and I’m sure I’ll see many more. Watch your local Pee-wee football team’s practice sometime and you’ll see a lot of dropped passes, missed tackles, and a whole host of other mistakes. But…what would happen if you put that team on Heinz Field and gave them all the same amenities as the Pittsburgh Steelers?

How to Write a Social Media Policy

Webbiquity SMM

Wikis. Microblogging sites (e.g. Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not.

The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence.

What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll You sent her the link to the wiki page where it's stored.

Social Web

Buzz Marketing for Technology

wikis. Blogs and Wikis for Beginners. Using blog and wiki for your portfolio. Organisational Wiki Adoption. Wiki Preconference - Computers in Libr. Wikis for collaboration â?¢ However, some learning to do Joan Vinall-Cox Slide 29: Visual Editor - Blogging Joan Vinall-Cox Slide 30: Wikis â?? Joan Vinall-Cox Slide 31: Wikis - [link]. Front Page Joan Vinall-Cox Slide 36: Twitter & Microblogging â?¢ Wikis for collaboration â?¢

Wiki 100

Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. Last night, while flying home from the Enterprise 2.0

The Blog Is Dead: Long Live the Blog

ProBlogger

Whether we’re blogging with words, videos, audio files or images, regular updates to a site—even one like microblog Twitter—are generally regarded as “blogging&#. That said, many blogs seek to act as references of points of authority on their topic, as do wikis.

Wiki 47

Best Business Social Media and Blogging Guidelines

The Way of the Web

Rather than relying on the efforts of a small group of individuals to monitor, engage, interact and report on all activity across the plethora of social networks, blogs, wikis, forums and other locations, a good social media policy or set of guidelines means that the workload can be shared, and the responses can be crafted by those in the best position to respond with the right knowledge on a subject. BBC Social Networking, Microblogs and other Third Party Websites [link].

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

5-Join the microblogging phenomena by reading Tweets at Twitter. Find Great Resources on My Wiki Follow me on Twitter. This blog has a companion social network , wiki , and Twitter feed designed to support and reinforce its contents. skip to main | skip to sidebar.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Lesson #6 Master Wikis. Take for example, their WetPaint wiki for marketing students looking for career guidance. Daviss wiki called Integrating 21st Century Tools into Your Teaching , which shows you how to use Del.icio.us , GMail , Ning , Google Docs and more. ReadWriteWeb.

Class 280

Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

That’s the question I was recently asked by a colleague working on a project where they had just deployed an internal wiki. They said, “that’s what we want!&# They installed a wiki. Not every user base is ready to just jump right in and use a wiki.

Tired of All-Hands Meetings? Try an INTERNAL Unconference

Social Media Strategery

Pre-Conference After receiving approval to move forward, we established our “home base&# – a wiki page on our Enterprise 2.0 About a month before the Unconference, we sent an email out to the team asking for people to propose potential topics via the wiki.

Mr. Popularity and Your Enterprise 2.0 Community

Social Media Strategery

Take five minutes and do a quick search of your organization’s blogs, microblogs, wikis, and forums that are available behind your firewall – and then let me know what the most popular topics are. Let’s do an experiment. Do they involve &# social media,&# “Web 2.0,&# “new media,&# “mobile,&# “enterprise 2.0,&# or “collaboration?&#. Now, take a look at who is posting and commenting on these topics.

Need a little Social Discipline?

Janet Fouts

I follow almost 4,000 people on Twitter , over 1500 on Linkedin , and more on Facebook , Google+ , blogs , forums, a zillion social networks, wikis and more. If you use microblogs think of a theme for what you want to talk about and schedule some conversation starters.

Reorganizing My Personal Learning Environment

Buzz Marketing for Technology

My Tumblr microblog feed is there, too, for the same reason. I plan to do a separate post just on the portfolio and the process Ive been going through, but part of what Ive been doing is working on a "Best of Bamboo" wiki where Im re-organizing my posts from this blog. Wikis. The Bamboo Project Blog. « Whos In Charge of Learning? Organizational Potential=Staff Potential » Reorganizing My Personal Learning Environment.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook by Tamar Weinberg on March 17, 2010 Share This is a guest post by Itamar Kestenbaum. Follow him on Twitter. Every time I tell someone I’m a Community Manager , I get a varied response. But the response doesn’t vary enough. The response is usually something along the lines of “Wow! So you tweet and facebook for a living! Kewlz!&# or “So do you blog on the interwebs all day, or sumthin?&# Another favorite is “What’s that?&# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails. While the Community Roundtable do a great job of defining the role of the Community Manager, many people still wonder about this newly developed role. So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? No matter what industry you’re in – get to know the people in your industry. Who are the heavy hitters? Who are the influencers? Who can you get to know that will be useful to your employer or client’s place in the industry? If you’re representing a matchbook company, you might want to know the other matchbook manufacturer’s Marketing pros, the top CEOs of the large matchbook companies, and the press. Get to know the press before you need something from them. Don’t wait until you need a story published, or until you want to be used as a source. Instead, get to know them, and become the person they happen to be reminded of when they want a quote on something. Knowing the right people is always good – but when you’re a Community Manager and want to establish your company as a thought leader in the industry, it’s a must to get on a first-name basis with people in the industry if you expect to position yourself in it. Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers. Check it out! Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. You know, those line-charts and stats and pie-charts and percentages and… Well, you get it. While these things might make you yawn your jaw off, they’re actually what makes your job worth your company’s time and money. A Community Manager who does use social platforms needs to be able to track its effectiveness in… um… getting people through the door. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. These are leads that click a link, go to the site, and fill out a form or call. So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item. So we have the 100 visitors, and out of those we have 15 people filling out a form or calling, 15% of them will convert. So 2.25 people out of every 100 person visit per day will convert into a $100 sale per person. So you’re putting $200 into that day, and you’re bringing in ~$225. So your return on investment (not including any other factors) is 112.5%. Make sense? Have at Least A Little Knowledge of SEO Don’t know much about History, don’t know much of Biology, don’t know much about SEO – but I do know that it’s extremely important, and that spiders scour the web indexing websites. I also know that when you blog and post, most blog platforms have a pinging system that automatically tells the search engines to check again for the new update. Also, use phrases you think people will be searching for when they want to come across your article – those are used as keywords. Apparently, according to Interspire.com – hyphenated websites like www.free-website-templates.com would rank higher than comapanyname.com if both their sites had identical content. Also, tags apparently rank higher with the keywords in them. So put keywords in your titles. And of course – the axiom – links, links, links. Always have links pointing in to your site, and more recently, it’s become important to link out as well (for Bing ranking). I’m not an SEO expert , and I don’t claim to be. But I do know that keywords are important, I know that tags in posts are important, and I know the basics of how new posts join the rest of the interwebs. If SEO isn’t your expertise – let the experts do their job. But you have to at least get the gist. Develop Relationships with Clients Someone once dubbed the job of the Community Manager as being the loneliest job in the company. That’s because you’re literally in limbo between the best interests of your company and the best interests of your clients. You need to make sure the customer isn’t just happy and views your company in a good light – but is also able to talk to your company at any time, and can get almost everything they want without a hitch. On the other hand, sometimes there’s a limit. Sometimes you need to juggle the interests of both and still keep the customer satisfied. That’s where the expertise of a community manager comes in. If you’ve developed a good relationship with your client already, you should have no problem drawing lines where necessary. I mentioned that I wasn’t going to touch Facebook and Twitter, so I’ll recommend that if a happy customer writes a review via email or Yelp – give them a call and thank them. If a customer calls in to thank you personally, follow up with an appreciative email. Make their experience with you as sweet as possible. Social Media isn’t only Social Networks. Sometimes it’s plain-old personal communication. Chris Brogan once said that “the difference between an Audience and a Community is which way the chairs are pointing.&# What he meant by that is that it’s just as much your job to help sustain them as it is theirs to sustain you. An audience just sits and listens. A community participates. Get Co-Workers Involved Online You absolutely have to get other people in the company involved in your Social Media efforts. It’s an imperative part of your job to not only control and monitor your company’s reputation, but to create it to begin with. And there’s no one better to create reputation with than the employees themselves. Your sales people are on Facebook half the day, and your receptionist tweets way too much during work. Put them to good use! Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Ever wonder why? Apparently Yelp has an algorithm that automatically removes isolated or near-isolated postings. This means that if you had a bad experience at Joey’s Pizza, you’ve created an account and written a bad review and never touched the account again, within a few days your post will be gone. Yelp believes that not all users are created equal. Meaning, the more active you are, and the more active friends you have, the more clout your post has in the pool of other posts for that venue. So what does this have to do with getting co-workers involved online, you ask? Lots! So let’s say you work at Joey’s Pizza. You may not be able to spot the active Yelp users as they walk into your shop, and you sure as heck can’t write fake reviews for yourself all day long! So what can you do? You can get your co-workers and friends to be active on Yelp. Have them write reviews about their local restaurants, their movie theaters and parks. Have them review everything except your pizza shop. Then, when they get any satisfied customer through the door, they can invite them to Yelp to write a review. The fact that you and your co-workers are active on Yelp will immediately positively affect their clout, and their reviews will stick. That’s how you use your co-worker’s use of the web to further the company’s marketing strategy! Organize Logistics of Social Media Generated Operations Unfortunately lately we’ve been seeing a growing need for help in countries due to natural disasters, and lot of companies have been stepping up and taking socially responsible actions. Many companies joined forces to help Haiti victims , and this is a prime example of a situation in which you as a Community Manager may need to deal with the logistics of something that’s transpired via you Social interactions. So over the past month or so, many a Community Manager have had to figure out what logistics and intricacies are involved in shipping supplies to Haiti – something they’d never dreamed of dealing with before. This includes everything from acquiring permits, to negotiating with shippers, to figuring costs out with any non-for-profit you may be working with. Also, a Community Manager might need to deal with the day-to-day sales process for a customer they’ve brought in. To make sure a customer brought in through social channels is treated correctly, it’s recommended that you see them through as much of the process as possible – even if it means being the middle man between them and the sales team through the entire process. Whatever you do – see things to their ends. Don’t assume that other departments will “take it from here.&# If things get out of your hands – at least always check back to make sure things had gotten done. Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts. Good will is a great way for you to get the kind of positive light surrounding you that you look so hard to create by just being sincere all the time. On a day-to-day basis, sincerity and good customer service are great ways of slowly but surely generating a good reputation. But actually doing good things for the community, or helping a crisis like Haiti’s can be the perfect way to generate a much louder halo around your image. Larger companies may mobilize a large fundraiser, but smaller companies can host smaller community drives as well. Whatever good you do – make sure people know you’re doing it so your company gets bonus points for being super nice-like! This reputation will not be forgotten next time they’re looking to use the service you provide. So as Community Manager always look for an opportunity to leverage the company’s current clout to help the community. Work With Web Developers to Update Your Site for Web 2.0 I’ve seen some huge companies with disgusting websites, and smaller companies with much better up-to-standards website. The difference is updating your website to Web 2.0. Once the web 2.0 style and standard came around (and its eventual crushing of IE6,) it’s become painfully obvious that a lot of companies don’t meet the standard. But I’m not going to coach you on how to design a web 2.0 website. To learn more about that – go to [link] – it’s the best site for tips on tools to use, apps, and general info on anything web 2.0, and it’s edited by the one and only Orli Yakuel. Anyway, your job as a Community Manager in this respect is not large, but it is important. The job is to guide the web developers and programmers so that your new web 2.0 site reflects the image and personality that you portray online, and more broadly, the brand’s image. For example, nobody wants to be the Social Media figurehead for a company who’s website looks like this: [link]. By the way, Emmis Communications is a HUGE company, and their website absolutely stinks. Go figure. Maybe they don’t care. Strategize With Webmaster to Create Better Conversion Just like any other advertising effort, your job needs to be measured. So try and come up with strategies with your webmaster that will lead to an easier measurement. The same way you create different landing pages for different ads, create specific phone numbers relating to specific campaigns. Do the same thing for your social networks, and your other interactions. I’ve seen some websites have a landing page that’s not accessible through any other venue except a twitter link. It makes your client feel special. It makes them feel unique, and valued. And it helps you track where they came from better – just like with ads. It’s not inventing the wheel – it’s measuring the success of marketing. Also – where are the calls to action on your site? This is also something the Community Manager and webmaster collaborate on often. You need to make sure that the calls to action on the site correspond not only to the natural tendencies of a web user (for example, eyes always gravitate to the top right,) but to the message you’re broadcasting across other platforms as well. Keep your campaigns consistent. Create and Execute Email Blasts As part of your relationship with the community you’ve created, it’s sometimes your job to be the guy who sends out emails to everyone. I’ve come across several email blasts that made me unsubscribe immediately, and remove any affiliation with the entity. That’s usually because they are advertisements and ruthless self promotion on an almost-daily basis. What I suggest for this segment is to first know the process of executing an email blast. You will need to write the blast, explain the concept to your Graphic Designer, and then have the coder code the email correctly for HTML format. Once that’s done – you need to blast it out correctly. My favorite tool for e-blasts is MailChimp. Another fantastic Email blasting service is Blue Sky Factory – and they have a good blog with tips on how to come up with the perfect email. Conclusion Anyway – I think you get the gist. I think Amber Naslund illustrated it best with her two year -after- year blog posts entitled Being A Director of Community when she said that “These people are spokespeople, Trust Agents, communicators, networkers, brand ambassadors, and representatives of their community all wrapped into one.&# While the role of the Community Manager is still evolving and becoming increasingly imperative as we go along, there’s definitely something to be said for this amazingly innovative stage of its evolution. Community Manager positions are becoming more commonplace, and as the position establishes itself, it also defines itself. Then again, I’m a Community Manager myself, so I’m terribly biased! What do you think? Is Community Management important? Are there companies that can do without a Community Manager? How do you think the position will evolve over the next few years? Itamar is the Community Manager for Moishe’s Moving Systems. He also consults companies on Internet Marketing. You can follow him at @tweetamar or on his blog at itamarkestenbaum.com. Photos by Shutterstock. Tagged as: community management , community manager , Marketing { 7 trackbacks } links for 2010-03-18 » Wha'Happened? March 18, 2010 at 6:05 am links for 2010-03-18 « burningCat March 18, 2010 at 10:07 am Community Manager -Job Description- - DealerRefresh Automotive Technology Forums March 24, 2010 at 10:10 am Hire a Community Manager | Implement your Online Marketing Plan March 26, 2010 at 2:09 pm The Emerging Role of the Community Manager | 2020 Social: Because Business is Social April 5, 2010 at 8:02 am Community Managers – What do they do? : HR india April 6, 2010 at 1:01 am Que peut bien faire ton père ? | mickou.com September 4, 2010 at 2:48 am { 27 comments… read them below or add one } Rachel Happe March 17, 2010 at 9:55 am Itamar – Great post. You include many things here that often get lost in the general discussion like inspiring and coordinating colleagues, working on SEO and conversion work flows, and email marketing. The emphasis on building relationships with market stakeholders is also crucial. One thing that is starting to evolve is the difference between social media/community management used for marketing purposes vs. community management used for support vs. community management used for employee communities vs. community management used for research/innovation. In the context of outbound marketing, community management tends to be oriented around content creation & distribution and conversion tracking. In other contexts, some community managers don’t do much content creation at all (and rarely Tweet/use Facebook/etc). Regardless, you hit on some great and often missed elements of the community management job. Thank you for the post and for the shout out to our recent report. Rachel Reply Itamar Kestenbaum March 17, 2010 at 10:07 am Rachel – Thanks so much! It means a lot coming from you. I think this really needed to be stated and that many people have a skewed concept of what Community Management is. Also, I think it’s a good followup to Tamar’s last article which was about “Internet Marketing Snake Oil.&# I think that it’s the depth and breadth of the involvement that I listed above that differentiates many snake oil salesmen from real community managers. Especially during the Haiti effort, I realized that I was doing a huge deal of logistics work, and coordinating as part of my Community Management that had nothing to do with tweeting, facebooking, or anything else like that. The blogging just accompanies the huge amount of work beneath the surface. That’s what really drove me to write this clarification. Thanks so much for the feedback! Reply Hugo March 17, 2010 at 10:01 am Well done, Tamar. It’s important to understand that a community manager must extend their reach into both the real world (colleague, clients, etc) and established marketing channels (like email). Reply Tamar Weinberg March 17, 2010 at 10:10 am Well, I didn’t write this, but thanks And I’m in 100% agreement — these “technologies&# and services are fleeting, so it’s a community manager’s job to make sure that the company’s impact goes far beyond the online space. Reply Itamar Kestenbaum March 17, 2010 at 10:17 am Absolutely! Although the full name of the position is very often “Online Community Manager.&# I think that misleads people into thinking that the job means they can hide behind their computer screen. In reality, they’re the only true link between the customer and the company. The only people who can really do anything for the customer. So they need to be there in any way possible. Including IM, Email, or in-person. Reply Alex March 17, 2010 at 11:22 am An excellent post with some good points for people who don’t quite ‘get’ the role yet. I’m basically a Community Manager (and love it) but precisely because of the wider ramifications of my particular role (and I agree there are many types of community) my job title is Digital Marketing Officer. It’s a tricky balance between describing the job accurately and convincing people both inside and outside the organisation that there’s a lot more to it than Twitter and Facebook. (Although, of course, I found this post through Twitter. ) Reply Itamar Kestenbaum March 17, 2010 at 11:54 am Interesting… I think that someone who carries the responsibilities listed in this post can be either a Community Manager or a Digital Marketing Officer. But I agree that sometimes it’s tricky to explain that it entails more than just Facebooking and Twittering all over the place. Which is kind of why it’s important to be able to articulate the above stuff! Reply Avery Otto March 17, 2010 at 6:07 pm Thank you for this post, Itamar. You have succinctly written up in a single blog entry what others could not do in entire books. As a community manager for a micro ISV, I can definitely say that I resonate with your list. The hybridization of roles, facilitator, statistics analyst, digital marketing manager, moderator, is a challenge. Networking, selling, brand cohesion are all ingredients in the daily chores. From grass roots organizing to twittering to Facebook, everyday is an opportunity to create conversations that make a difference to our own humanity. For the first time even the C players are realizing how important Community Management is in the mitigation of risk. See [link] for more on that topic. Reply Itamar Kestenbaum March 18, 2010 at 8:23 pm Thank you so much, Avery! I think Community Management is still in it’s formative years, but the role itself will increase in importance tremendously as people recognize what it entails. Great article you linked to, btw! Reply Emarketforensics March 18, 2010 at 6:10 pm Hi Rachel As a marketer myself, I believed the online environment (including the increasing social network like Facebook and Twitter) is giving businesses a market without boundaries, provided they can adhere to discipline and learn how to bring it further to spur originality. This has been discussed and debated in our blog ( [link] ), and we believed the potential is high. Reply Dror Zaifman March 19, 2010 at 1:42 am Well written article post but there was one part that made me go Oy Vay. As an email marketing professional I find that the term email campaigns sounds much more professional then email blasts. While many people use the term email blasts it sounds cold. It’s my believe that it sounds like someone saying “Here’s a list, blast away at it&# when in reality there is so much more to email marketing such as putting it together, thinking of the content, subject lines, making sure that it passes SPAM tests, follows Can-SPAM rules, segmenting a list, email analytics, authenticating emails via domains keys and SPF records. These are some of the things that need to be done to send a good email campaign and are very similar to the amount of time it takes to set up a good PPC campaign and takes as much if not more time then SEO. This is my take on email campaigns. What does everyone else here think ? Reply Itamar Kestenbaum March 23, 2010 at 3:21 am Hey, Dror! Good point about “email blasts&# – since I’m not primarily an email marketer, I guess I wasn’t sensitive enough to the lingo. I was using the term in general. Of course, I know a lot more goes in to email marketing than “blasting away at random lists.&# I guess in that way, we can both understand having our professions misunderstood or oversimplified. As community Managers, I think we can learn a huge deal from email marketers – even if it’s just tact and style and the technical side of things, too! Reply Matt March 22, 2010 at 10:06 pm “So we have the 100 visitors, and out of those we have 15 people filling out a form or calling, 15% of them will convert. So 2.25 people out of every 100 person visit per day will convert into a $100 sale per person. So you’re putting $200 into that day, and you’re bringing in ~$225. So your return on investment (not including any other factors) is 112.5%. Make sense?&# If $200 is spent to make $225. This is a 12.5% ROI… Reply Itamar Kestenbaum March 23, 2010 at 3:23 am Yes – it is a 12.5% ROI. You’re making 112.5% of what you invested. Thanks for pointing that out, Matt! Reply Joanne Steele March 26, 2010 at 11:56 am I’m always amazed at the Internet’s ability to serve me up just what I need in the moment! I work with locally owned rural tourism businesses, and blog to that industry at ruraltourismmarketing.com. These are folks who are doing everything themselves and coming to Internet marketing with some resistance and overwhelm. Yesterday, a client looked at the online to do list that we had created over the past 2 months and said, &# This is a part time job in a company that has ONE employee most of the year! ( a seasonal adventure business) She’s right, and between Tamar’s book, The Community Rules… and your post I’ll be able to help her and my other readers define that role in a way that will make sense. There’s important work to be done for even a very small company, and there’s ROI reasons for adding this vital position. Again, thanks. Reply Itamar Kestenbaum April 2, 2010 at 12:08 pm I’m so happy I could dish you what you needed! No better feeling. You know, very often with smaller companies, if the owner is savvy enough and has enough time, they can (or their partner can) manage to do it themselves. However, it’s usually a good idea to at least hire an Internet Marketing pro to jumpstart your campaign and train you on what’s going on with your brand so you can take it over when it’s all set up. Reply pablo March 30, 2010 at 10:58 am One of the things I think will evolve is we community managers need to start looking at structuring an infrastructure for those communications. (architecture of participation, in O’reilly’s terms) A companies communication with a community can´t be reliant on one, energetic, connected individual. I’m still struggling with how much communication should be sent out in a persons name. A community manager builds an network and influences. If he leaves a lot of that is lost. I understand it the trend can quite come to accept it yet. My 2 cents. Reply Meghan Rodberg April 5, 2010 at 10:15 pm Pablo, you have a very valid point about how a community should not come to associate itself more with a community manager than with the CM’s employer. This is especially a problem in the games industry where developers have quasi-celebrity status just by working for a company with fans, not just customers, and can develop quite large followings without much effort. I have a team of several community managers who work for me and we try to balance this several ways: News can be posted on our forums by individual community team members, but is posted from “Turbine Community&# if it’s a blog post on our bespoke social networks (my.ddo.com and my.lotro.com). News is also always released on Turbine’s Twitter feed first before being re-tweeted by any of us on our (also quasi-) personal feeds. All team members are cross-trained on each others’ products so any of them can pick up where one left off if anyone leaves (thankfully our turnover has been low ). While we do send emails from our own email accounts to our fansites (as they are part of our communities), most wide-scale marketing EDMs are sent from the company. Our public relations team also handles most communication with larger websites and print outlets, while we handle fan-run websites, which can still be sizable. We are also cross-trained on each other’s products and communities to ensure that any one of us could pick up and run with someone else’s community were they to be hit by a bus. The goal being that there is little external impact to the population, and all of the pain of the transition kept on the internal side. Above all, we keep to the philosophy that we are there to serve our company and our customers, not to further our own celebrity; this is something that it seems many community managers, particularly new ones, lose sight of. Reply pablo April 7, 2010 at 10:29 am Meghan: Thanks for your reply. I work in southamerica and the need for a community manager is even less understood here. I currently work for different customers on a parttime basis and am starting to build a bigger team. I charge customers on a suscription based monthly fee (based on a standard time allocation) One question, how do you distribute $(income) vs responsabilities amongst your team members? That is really a challenge for us to be able to grow… Thanks, Pablo Reply Meghan Rodberg April 7, 2010 at 1:45 pm Pablo, that’s a tough one – my team and I are all salaried employees. Salaries are commensurate with experience, level of responsibility (each of our 3 games has a lead CM with cross-trained folks who support them), and performance. I’m not sure how you distribute that in a consultancy! Reply pablo April 7, 2010 at 1:47 pm OK Thanks for your response. Ashlyn Montgomery March 31, 2010 at 6:43 pm Great article! I wish more people understood that web/social media work than funneling more fans/followers to a company’s social media accounts. Reply Itamar Kestenbaum April 7, 2010 at 10:45 am Yeah – a lot of people get stuck in that misconception and don’t think about what it really means to manage the community of people who care about / don’t care for at all / or are just customers of your brand. Reply Meghan Rodberg April 5, 2010 at 9:54 pm Copying my comments from the post at 2020social.com: Community management has been an established field in the game industry (that’s PC/video games, not gambling!) for many years now. The list above is just a very small part of what a gaming CM does on a daily basis. I ran a panel at the Penny Arcade Expo just over a week ago called “Community Managers: More Than Forum Monkeys&# in which we gave an (admittedly brief, as we only had 40 minutes) overview of CM in the game industry. You can find the (consumer-targeted) writeup by Massively.com here: [link]. It might also surprise folks to know that gaming community managers have our own community at [link]. I guess I am getting a little irked at the “emerging role&# business being touted not just in the title of [the 2020social.com] post, but many other outlets. The role emerged long ago when all of you folks new to community management weren’t paying attention. Now it’s evolving – but community management has been around since the first days of dialup BBSs (I mentored under a sysop in the early 90′s, and many of the practices learned then still apply now), and became a standard position at game companies by around 10 years ago (my own first full-time position as a gaming CM began in 1997). I don’t mean to be critical; but I do wish that “the rest of the internet&# realized they’re following a well-trodden path, not breaking new ground. Gaming CMs probably have much to teach new community managers about engagement and, even more importantly, customer retention (particularly to subscription-based games). I am surprised that the two communities, of gaming and non-gaming CMs, haven’t intersected more yet. This is probably one of the areas that the Community Managers Group should begin to focus on! Reply Itamar Kestenbaum April 7, 2010 at 10:44 am Meghan, That’s really interesting. I had no idea that Community Managers for the gaming industry had their own community! Since gaming has always been interactive – even before over-the-web gaming existed, gamers interacted a lot – I’m not surprised that community management was an essential component in gaming companies. And in that respect, you’re right, Community Management has been around for quite some times. But in the general sense, companies usually delegated customer interaction to customer service representatives (offshore or inhouse) with canned responses, and customers had no connection to corporate, or any way to get anything heard by people with decision-making power. I think that in that respect, a lot has changed in the past few years – and Community Managers didn’t exist in these companies until now. I think that it would be great if Community Managers could have a community of their own as well to share ideas and tips (the way the gaming industry CM’s do!) Reply Meghan Rodberg April 7, 2010 at 11:59 am Hey Itamar! I think it would be even better if we all came together to share knowledge – I realize that my reply made it sound as if only the gaming CMs had anything to give. We share many of the same struggles, especially in the areas of metrics and tracking, proving ROI, and generally justifying our existence. While I have a feeling gaming (and other software development) CMs are well ahead of the curve when it comes to running owned communities, social media has expanded our toolset and we’re all still integrating it into what we already do as standard practice. In gaming, community managers are tasked with everything you listed above, but also many, many other tasks which are pretty standard across the board, particularly in MMOs. Just to list a few (not including social media tasks, since this is about what we all do OTHER than tweet all day!): -Moderation and management of owned forums -Creating and managing policy for both our external and/or owned communities and the employees who interact with them -Interfacing with the development teams to bring feedback and advocate on behalf of the consumer -Reporting traffic metrics and other community-specific stats -Prepping and publishing release notes -Supporting multiple and ongoing development cycles (alpha, closed beta, open beta, launch, content updates, DLC, expansions, etc.) -Editorial content (developer diaries, tutorials, etc) -In-game live event support -Real-life event organization and support, e.g. trade shows, player gatherings, etc. -Contests and other community activities (screenshot contests are one example) -Marketing and communications support -Requesting tools and features for both our owned communities (forums, social networks, wikis) and games (chat UI and improvements, social features like friends lists, guild functions) -Regularly featuring players (here’s an example: [link] and UGC like videos, blogs, etc. -Disaster management (servers go down, critical bug found, etc.) And on, and on… Despite the fact that many of these are specific to software development in general, not just gaming, there are many tasks that we all share as community managers no matter who we’re working for, like featuring positive contributors to the community! Reply Briana May 29, 2010 at 2:20 pm I finally got a chance to read this, and I have to say “thank you&#. So many people are so focused on Twitter and Facebook, so it’s good to see someone mentioning other ways to engage the community. I’ll keep this on hand. Thanks again! Reply Cancel reply Leave a Comment Be sure to wrap all code in <code></code> tags. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo! Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of The New Community Rules (July 2009). Click Here to Verify Techipedia via BuzzVoice Most Popular Posts The Ultimate Social Media Etiquette Handbook How to Create the Perfect Facebook Fan Page 11 Characteristics of Highly Influential Blog(ger)s Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil) Why You Should Have a Secondary Twitter Account Best Internet Marketing Posts of 2009 (and 2008 and 2007 ) Tags bloggers Blogging blogs Business community content customer service delicious digg email facebook flickr friendfeed Google internet marketing kevin rose linkedin Marketing microblogging mixx myspace networking Personal reddit relationships reputation management search Search Engine Optimization seo smm Social Media social media social media marketing social networks social news spam sphinn stumbleupon twitter usability video Viral Marketing web 2.0 web2.0 youtube Portfolio Lateral Action Lifehacker Macgasm Mashable Pistachio: Touchbase Blog Ramblings of a Sysadmin Real Simple Schwag Addict Search Engine Roundtable Professional Bio Spammr from Tumblr Home About Consulting Contact Sitemap Policy Site design by The Other Ben Rudnick. 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How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Fortune 500 Business Blogging Wiki Maintains a directory of Fortune 500 companies that have active public business blogs.

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Corporate Social Media Reading List

Koka Sexton

How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Fortune 500 Business Blogging Wiki Maintains a directory of Fortune 500 companies that have active public business blogs.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases. Would you do the following within real face-to-face relationships? Jump on the friendship bandwagon without properly introducing yourself? Consistently talk about yourself and promote only yourself without regard for those around you? Randomly approach a friend you barely talk to and simply ask for favors — repeatedly? Introduce yourself to another person as “Pink House Gardening?&# If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. Avoid these violations and learn how to manage and maintain online relationships on a variety of popular social media sites. Facebook Adding users as friends without proper introductions. If you’re looking to make friends, tell people who you are. Don’t assume they know you — especially if they, well, don’t. Abuse application invites and consistently invite friends to participate in vampire games. Many call this spam. Abusing group invites. If your friends are interested, they’ll likely join without your “encouragement.&# And if they don’t accept, don’t send the group request more than once by asking them to join via email, wall post, or Facebook message. Turning your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections. Thanks, but no thanks. Facebook is about real friendships and not about business — at least not to me. Using a fake name as your Facebook name. I can’t tell you how many people have added me and their last name is “Com&# or “Seo.&# ? I’m not adding you unless you can be honest about who you are. Once upon a time, Facebook deleted all of the accounts that portrayed people as business entities or things. I wish Facebook would employ the same tactics yet again, because I’m not adding a fake identity as a friend. Publicizing a private conversation on a wall post. In case it isn’t obvious, Facebook wall posts are completely public to all your friends (unless you tweak your privacy settings). Private matters should be handled privately: via email or even in Facebook private messages. Tagging individuals in unflattering pictures that may end up costing your friends their jobs. Avoid the unnecessary commentary also, especially on your childhood pictures that portray your tagged friends as chubby and not so popular. Further, if your friends request to be untagged, don’t make a stink of it. The image above was taken last night and represents the number of pending requests I have on Facebook. If you’re one of the pending friends, you may have violated one of the above rules. Otherwise, see this post. That said, there’s one other rule that some individuals follow. I know this isn’t the case for all individuals, so your mileage may vary: Forgetting that some individuals won’t network with you on a “personal&# space like Facebook without knowing who you are, even with the proper introduction. If you’re looking to establish a professional relationship with someone, consider LinkedIn. Otherwise, consider building up a rapport with an individual before randomly adding them as your friend. Some people require face-to-face meetings before they invite you into their private lives. After all, Facebook was a tool that college students were using before it was open to the public, and some still use it as a purely personal and not a professional tool. LinkedIn is still seen as the more professional of the two. Considering the above example, I pose a question on Facebook etiquette: Is it appropriate to let these requests sit in pending mode or to reject the friends outright?? In many instances, these requests are probably better off sitting indefinitely (and it’s healthier than the rejection). Plus, in the future, you may want to end up responding to that friend request positively. Twitter Following a user and then unfollowing them before they have a chance to follow back. Or unfollowing them as soon as they follow you. Mass-following everyone so that you can artificially inflate your numbers. Then, you use that number as a success metric for influence. And maybe then you submit a press release about it. Consistently using your Twitter stream for nothing but self-promotion and ego. Profy highlights this phenomenon quite well. Requesting that your friends Retweet your Tweets on a consistent basis. This is much more bothersome when the request comes via IM or email and not on Twitter itself. The bottom line: If your content is good enough to stand on its own, it will be Retweeted. There is no reason to make a personal request. (And if it doesn’t stand on its own, it usually doesn’t need to be retweeted.) Not humanizing your profile. Twitter is also about real relationships. Add an avatar and a bio at the minimum. Let people know who you are. To take it a step further, make it easy for people to contact you outside Twitter if necessary. This is especially important if someone on Twitter needs to reach you but can’t direct message you since you’re not following them!? If they’re making the effort, it’s probably because they really want to talk to you. (Was it something you said? Usually.) Streaming only your blog’s RSS feed on Twitter. (If you’re following anyone like this, feel free to take my advice and unfollow them right now. They won’t engage with you, so why engage with their narcissistic self-promotion?) Using Twitter to repeat personal and confidential correspondence. If you’re not happy with the way an email communication progressed about a private matter, take it up with the person who you were emailing to square things away. Certainly, don’t broadcast your dissatisfaction with the turnout to your entire Twitter audience. It looks unprofessional for you and makes you appear untrustworthy. Leverage your Twitter connections to send spam via direct messages to those who follow you. Two days later, you may wonder why they don’t follow you anymore. Abusing Twitter hashtags during a crisis. It’s a shame that Mumbai happened, but this was not the opportunity to capitalize on your CRM software. Using your Twitter feed as a chat room for conversations that are exclusive in nature and not as a broadcast medium. It’s nice that Twitter empowers you to use the @ symbol to talk directly to individuals, and that’s fine in moderation. As a friend recently said to me, “I’m tired of my Twitter feed being a [private] conversation between person X, person Y, and person Z.&# Why don’t the three of you get a room? [Update: Since this particular tidbit had some follow-up discussion, I summarize this point from @cheapsuits : "The tweeps that talk everyday to each other about banalities gets old."? The emphasis here is on "chat rooms" that exclude other individuals in conversations that do not provide value. At all. Ever. I think we all would agree about that point! I also added some new points in italics to clarify.] LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. In a specific case, I manage a few LinkedIn groups so my email address is far more visible on the site than I’d like. I’m not connected to the LinkedIn individual who spammed me, but he still took the liberty to use my email address for his personal gain in a completely unsolicited fashion. Perhaps this individual lost sight that LinkedIn is a professional network and not a spam facilitator. Even so, recipients should still be required to opt in. Asking for endorsements from individuals you don’t know or that didn’t do a good job in your employ. Writing a recommendation for someone and then firing them just a few days later. Social News (Digg, Sphinn, Mixx, Reddit, Tip’d, and a whole load of related sites) Submitting only your own articles and posts to social media sites. Consistently “taking&# (asking for votes) but never giving back. Social news is about reciprocal relationships. Even if the people you are asking votes of will never actually ask you for votes, a random IM that pops up that says “Digg this for me&# is far more obtrusive than saying “hey, how’s it going?&# and having a real conversation first. Shouting the same story repeatedly to your friends. Can we say spam? (And if you are still being shouted at repeatedly, why haven’t you unfriended the offenders?) Submitting a story to a social news site that is completely off-topic. It’s important to understand the communities you contribute to and to understand the rules of the sites that you target. Your story about celebrity cell phones simply does not belong on financial social news site Tipd , no matter how you try to spin it. And when I, as a moderator, tell you that that the submission is not appropriate for the audience especially as it has no relevancy to the subject matter of the site, don’t argue with the decision. Using the comments field to drop links, especially to related submissions that were made after the fact. On social sites where buries are public (though professional in nature), assume that it’s personal. In a recent instance, a “bury&# on a popular social site upset the submitter so much that he resorted to an unprofessional attack on the person who buried the story by blogging about her. Sadly enough, the bury reason (which was public for all to see) was not at all about the writer of the post but was about the content itself. In social media and in relationships in general, you should be disagreeing with the statement. That means that you shouldn’t be assuming they’re talking about you as the person who made the statement and that the statement is a reflection of a character flaw. They didn’t like what you said and disagreed. Grow from it. Don’t turn it into something personal when it clearly isn’t. FriendFeed Using the service completely for self-promotion. If you’re going to claim your social media profile on that totally awesome service, either don’t share your feeds at all or interact on a semi-consistent basis. Please? FriendFeed is a service but it’s also a community. Cross-post on all social sites using a site like ping.fm. I don’t need to see the same message from you on Twitter, FriendFeed, your Google Talk status, your Facebook feed, and on your dog’s scrolling LED collar. Keep the spam broadcasts to a minimum. It’s obvious on FriendFeed when this facility is abused. YouTube Asking someone repeatedly to watch your crummy video, subscribe to your channel, and give you a 5-star rating. Force people to subscribe to your YouTube channel by applying an iFrame exploit. StumbleUpon Sending more than one story to your network daily. The key to success is moderation. Excess converts to spam. Submitting and reviewing only your own articles. Do you self-promote this often in real life? Submitting a story from another social news site to StumbleUpon for more visibility and eyeballs. Once upon a time, I stumbled upon a Digg submission of a Sphinn submission of a blog post. Seriously? Why don’t you just submit the blog post directly instead of using the other sites as conduits? (This infraction goes for all social sites that accept submissions, and not just StumbleUpon.) Blogging and Commenting Commenting on other articles and using the name “Yellow Brick Plumbing.&# Isn’t your name actually Alan? There’s no SEO value to these comments (they’re nofollowed by default), and all this approach does is makes you lose credibility in the eyes of the blogger. This isn’t the way to network ! Using content from another blog without attribution. Sometimes a specific blog will get an exclusive. Then, another blog will write on the story using the original blog post as its “source&# without attribution. Even popular blogs will rip off stories from lesser known blogs in their space. Don’t let greed get in the way of your own blogging habits and make sure to link out where appropriate. Sending a pitch to a blogger requesting a link exchange even though your site has no relevancy at all to their content. I write about social media , people, not about beer bongs. And well, they say that social media is the new link exchange, so instead of asking for an old-fashioned link (which might have worked in 2002), consider using a more viable strategy for this modern time period. Turning a blog into a flame war against someone you don’t like. Scott Hendison recounts how forum spam not only turned into a bitter heated battle that may end up going to the courts but how the individual responsible for the abuse is not slowing down. If you’re wrong, acknowledge the wrongdoing and don’t use other blogs to tarnish someone else’s image. Other Social Sites Join a new social network and then invite everyone you’ve ever emailed in your lifetime to the service by submitting your entire Gmail address book when the service requests it. Reading the fine print is a wonderful — and you should never volunteer your email account’s password to the social site anyway. (It’s also helpful to keep in mind that your email account password should not be the same as your social profiles, and that’s not a question of etiquette — it’s common sense!) Finally, a word on social media etiquette in general: You’re leaving your digital signature on the Internet right now. Think about the consequences of your engagement on any social site. Racial slurs, criticisms without warrant, and blatant abuse don’t work in real life, and they really have no place in the social media channels simply because you are far more anonymous on these sites. If you were living in New York and you walked up to a stranger with the same foul-mouthed comments that are rampant on many social media sites, you may never make it home. Consider how your comments would be perceived before you actually post them, and think about logic above emotion at all times. Above all, think about maintaining a certain level of professionalism, since people can use whatever you make “permanent&# on these sites against you. Not all blogs will remove a comment after you’ve requested that they do so simply because you were angry when you wrote the comment. Before you hit “post,&# realize that this will be a permanent reflection of your identity and that it may never be erased. It may even be used against you. Conclusion Remember that social media communities are real relationships, real conversations, and as such, they should be treated like they are real. It’s not about a me, myself, and I mentality. It’s about the collective, the community, and the common good. Do you find that there are other social media violations that are committed on any of the above social sites — or perhaps on sites that I haven’t yet shared?? If so, please share these infractions in the comments. (Thanks to Twitter users trontastic , jillwhalen , BrettFromTibet , digiphile , ezrabutler , hakerem , debramastaler , aviw , seofactor , danielthepoet , Stuartcfoster , RuudHein , papei , lunaroja , gingie822 , rafaelmarquez , susqhb , chrisgarrett , brokerkathy , DavidWallace , rogerdooley , WayneLiew , JasonPeck , and BarbaraKB their insights!) Tagged as: digg , facebook , friendfeed , linkedin , mixx , reddit , social media , social networks , social news , spam , stumbleupon , twitter { 142 trackbacks } COED MagazineBrand Spankin’ New Terminator Salvation Trailer « December 10, 2008 at 10:40 am Social Media Manners Matter » Advanced Access Blog December 10, 2008 at 1:30 pm The Ultimate Social Media Etiquette Handbook « Who’s in control of your brand? 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At last someone explains the difference between LinkedIn and Facebook « Alec the Geek December 10, 2008 at 7:07 pm The Ultimate Social Media Etiquette Handbook: The Most Egregious … | thesocialmediasecrets December 10, 2008 at 10:28 pm The Ultimate Social Media Etiquette Handbook | SEO Business - SEO Tools December 10, 2008 at 10:47 pm Social Media: What I’ve Done, and What I’ve Learned | Primary Affect Blog December 11, 2008 at 5:52 am Valuable Addition to Superlist of What NOT To Do In Social Media December 11, 2008 at 10:38 am Social Media Etiquette « Insomnic Dreams December 11, 2008 at 11:32 am Mind your manners when you use social media : December 11, 2008 at 2:29 pm CommentURL.com | A world of interesting web pages December 11, 2008 at 4:20 pm K Street Cafe » Blog Archive » Daily Specials December 11, 2008 at 4:26 pm The Ultimate Social Media Etiquette Handbook: The Most Egregious Sins on Social Media Sites, Exposed  techipedia | tamar weinberg | Dojobox Blog December 11, 2008 at 4:39 pm adventures of a blogjunkie » del.icio.us bookmarks for December 12th December 11, 2008 at 5:02 pm What is the best way to market yourself online? « zero to million December 11, 2008 at 5:52 pm Social Media Etiquette | Digital Pivot December 11, 2008 at 6:54 pm links for 2008-12-11 « Shashi Bellamkonda - Social Media Swami December 11, 2008 at 9:00 pm Del.icio.us: The Ultimate Social Media Etiquette Handbook: The Most Egregious Sins on Social Media Sites, Exposed  techipedia | tamar weinberg | twitAD - Advertise On Twitter December 11, 2008 at 9:16 pm Daily Links for December 11th | Akkams Razor December 12, 2008 at 2:01 am How Not to Piss People Off in Social Media « OctiMedia Content Creation December 12, 2008 at 2:19 am separati.st » Daily Interesting Shizzle for December 12th December 12, 2008 at 6:43 am Everything You Ever Wanted To Know About Social Media, But … You Know The Rest « Advocate’s Studio December 12, 2008 at 7:10 am Don’t Forget The Real Life Cocktail Party « Advocate’s Studio December 12, 2008 at 7:22 am Le guide de web 2.0 & social mdias Etiquette ;) | Business Commando December 12, 2008 at 8:05 am Blog » Blog Archive » More web neworking … December 12, 2008 at 8:27 am Slackerology - Social Media Netiquette [Social Networking] December 12, 2008 at 8:57 am links for 2008-12-12 « Shashi Bellamkonda - Social Media Swami December 12, 2008 at 1:00 pm Reader » Swelling Ground December 12, 2008 at 2:10 pm Some Great Technology for Friday « The Waki Librarian December 12, 2008 at 4:50 pm Friday Links: On simplicity, etiquette, and inspiration | Inside the Nerdery December 12, 2008 at 4:56 pm I link Del.icio.us di “Quid Tum?&# at Quid Tum? December 12, 2008 at 7:30 pm Through the Filter 12/13/2008 | WebedtecH December 13, 2008 at 1:31 am The Ultimate Social Media Etiquette Handbook: The Most Egregious Sins on Social Media Sites, Exposed — Banyn December 13, 2008 at 3:11 am Netiqueta en las redes sociales December 13, 2008 at 7:09 am Fortuitous Bouncing « man.of.depravity December 13, 2008 at 1:08 pm The Marketer Who Hates the Social Media Hustle | Gauravonomics Blog December 13, 2008 at 7:25 pm The PHA : links for 2008-12-13 December 13, 2008 at 8:29 pm Mission Creep | Neil Williams » Blog Archive » Look what I found: 2 December to 12 December December 14, 2008 at 5:41 am (Anti) Social-Lists 12/14/08 | (Anti) Social Development December 14, 2008 at 6:15 am delightfully dorky… » Blog Archive » Social Media Etiquette December 14, 2008 at 8:48 am Les liens de la semaine | ShigaBlog December 14, 2008 at 4:31 pm Doug Haslam » Blog Archive » Social Memdia Top 5: Social Change, Etiquette, and the Facebook Generation hits DC December 14, 2008 at 5:45 pm iCetera » Blog Archive » The Ultimate Social Media Etiquette Handbook: The Most Egregious Sins on Social Media Sites, Exposed  techipedia | tamar weinberg December 14, 2008 at 6:16 pm #041 : Roundtable - What’s Your Story? at CD Baby DIY Musician Podcast December 14, 2008 at 6:40 pm The right and wrong ways to get Twitter followers | Broadcasting Brain December 15, 2008 at 5:01 am Tips till asociala arbetsgivare [uppdaterad] | weconverse December 15, 2008 at 6:14 am Dario Salvelli’s Blog » Blog Archive » Feedmastering #41 December 15, 2008 at 7:19 am Are You Managing Your Digital Signature? « Social Media Snippets December 15, 2008 at 9:00 am Social Textiles » Blog Archive » How to …? A social media etiquette December 15, 2008 at 10:03 am Family Matters » Blog Archive » Miss Manners for Social Networking December 15, 2008 at 11:26 am links for 2008-12-15 | to. wa. - walking on the insight road (and not halfway there). December 15, 2008 at 4:30 pm » Feedmastering #41 December 15, 2008 at 7:47 pm Links for December 14th through December 16th | daveharte.com December 16, 2008 at 5:13 am Its Open » Blog Archive » Social media - a guide to etiquette December 17, 2008 at 4:49 am Caffeinated Thoughts | Conservative Web 2.0 (Updated) December 18, 2008 at 1:49 am SocialSofties » Blog Archive » Must read rapportjes en artikelen December 18, 2008 at 2:51 pm OMNT Links of the Week #7 | Old Media, New Tricks December 19, 2008 at 10:26 am Why You Should Drop Twitter Tool Qwitter Like A Bad Habit | Social Media Vision December 19, 2008 at 10:33 pm Bookmarks for 17th December through 18th December | Gavin Wray December 20, 2008 at 3:50 am » Netiquette 2.0: Facebook December 20, 2008 at 7:42 am Sociala Gerillan December 21, 2008 at 3:26 pm Lindsay Olson | Archivo » Interesting links: December 16-21st December 21, 2008 at 7:58 pm Links - 22nd December 2008 « Curiously Persistent December 22, 2008 at 12:07 am Social Media Vision Weekly Roundup Dec 22nd - Social Media Predictions 2009 | Social Media Vision December 22, 2008 at 10:01 pm Black Hat Social Media - Naughty or Nice in 2008? December 24, 2008 at 3:29 pm Rules Beget Rules = Social Media Principle #5 « An Bui, spelled An With 1 n December 27, 2008 at 1:23 am Living Under a Bridge - Final Wrap Up | SEMpdx Blog December 28, 2008 at 12:54 am » Netiquette 2.0: FriendFeed, StumbleUpon e YouTube December 30, 2008 at 7:00 am Netiquette 2.0: FriendFeed, StumbleUpon e YouTube · Commenta la tecnologia, la telefonia, i software December 30, 2008 at 8:11 am Promoting Politely: What’s Naughty and Nice Business Etiquette on Social Networks « Web 2.0 For Small Biz December 30, 2008 at 10:01 am – Researching Business Schools with social media –Tech Talk for your business December 30, 2008 at 11:17 pm wayneandwax.com » E-cologies & High Resolutions December 31, 2008 at 11:07 am Links To Beat The Holiday Blues | This Month In SEO - 12/08 | TheVanBlog | Van SEO Design December 31, 2008 at 5:57 pm December ‘08: Best Search/Marketing Posts December 31, 2008 at 11:26 pm Netiquette 2.0: considerazioni generali e finali · Commenta la tecnologia, la telefonia, i software January 2, 2009 at 9:11 am Best Internet Marketing Posts of 2008: Social Media, SEO, and More  techipedia | tamar weinberg January 5, 2009 at 8:59 am Comprehensive Resource List for Ad Agency Promotion « FUEL LINES January 5, 2009 at 12:00 pm Comprehensive Resource List for Online Promotions « She-conomy January 6, 2009 at 1:27 pm 5 Low-Cost Ways to Get New Customers in 2009 — Strategic Marketing January 7, 2009 at 4:53 pm Social Media Etiquette Roundup: Understanding Cultural Norms « Community Organizer 2.0 January 12, 2009 at 3:28 pm How not to turn into a Human Spambot :-) | mash★collective January 13, 2009 at 5:14 pm Social Media - All 2009 Nominees » SEMMYS.org January 19, 2009 at 12:20 pm The Power of Social Media - Jayson T Cote : Jayson T Cote January 30, 2009 at 2:47 am The LinkedBook Experiment February 8, 2009 at 7:36 am The Dangers of Poor Planning… « Bonitamedia’s Weblog February 13, 2009 at 9:39 am Online Ettiquitte: Not So Far From Everyday Manners… February 13, 2009 at 10:47 am Social Media Etiquette : BaronCMiller February 13, 2009 at 11:49 pm The Social Media Leaders Best to Follow Greenleaf’s Model « ListenTo Lead February 23, 2009 at 3:12 pm Items of interest » Blog Archive » Bookmarks for March 3rd from 18:24 to 18:24 March 4, 2009 at 1:06 pm Digg, Reddit and StumbleUpon Interrelationship & Some Interrelationship Etiquette for Users March 8, 2009 at 6:34 pm Social Media Etiquette Roundup: Understanding Cultural Norms | Community Organizer 2.0 March 12, 2009 at 4:21 pm Obscenely Belated and Bloated Roundup: The Triumphant Return : india sem March 23, 2009 at 2:23 am Facebook Accounts for Teachers - Professional or Not? « SMCA IT March 26, 2009 at 5:27 pm Showing the human side of a corporation via social media | Karen’s Public Relations Blog March 31, 2009 at 12:13 pm The Life of Hex » A Bit of Internet Awesomeness For You All April 3, 2009 at 2:55 am How to Market Yourself as a Professional Athlete using Social Media | Soccer Science May 6, 2009 at 10:30 pm Time to harness the power of social media « The Blogging Guide to Blogging Blog by a Blogger May 14, 2009 at 12:02 pm nimble » Blog Archive » social media and online marketing: coles notes May 14, 2009 at 12:41 pm Web Wrap – 25/05/09 « This Teaching Life May 25, 2009 at 1:05 am Social Media has Changed the Definition of Friendship :: Geeky Grrrl May 31, 2009 at 9:00 pm The Ultimate Social Media Etiquette Handbook June 16, 2009 at 9:00 pm Kortbloggat 19-23 januari (re:pub) | Niclas Strandh digitalPR June 17, 2009 at 10:54 am Social Media Networking and Real Life Results » Techipedia | Tamar Weinberg July 27, 2009 at 11:05 am Networx: Working the (Real & Virtual) Room « Media – Suarez July 27, 2009 at 9:14 pm socnetiquettte « cyberpop August 15, 2009 at 11:39 pm Social media net etiquette – good behaviour applies here too August 19, 2009 at 12:51 pm Why Facebook and Twitter status updates are not useless | Social Media Vision August 31, 2009 at 11:01 pm 200 Sample Social Media Policies and Ideas « Where Great Workplaces Start September 22, 2009 at 11:53 am Appropriate Social Network Behaviour –Four Guidelines September 28, 2009 at 11:30 am Do You Kiss Your Mother With That Mouth? « Amybeth Hale – Research Goddess September 29, 2009 at 10:05 am Social Media Etiquette « Digital Me October 6, 2009 at 2:22 pm The New Community Rules: Marketing on the Social Web by Tamar Weinberg « Sylwia Presley October 11, 2009 at 5:34 am Reglas de Etiqueta en Facebook | Enterate de Esto October 16, 2009 at 3:10 pm 100 Must-Read Blog Posts for Networking in a New Age | Online Colleges October 20, 2009 at 10:35 am Having “The Talk” with Staff, Social Media Style October 27, 2009 at 2:20 pm Social Graces of Social Media « My Rootless Repetoire November 5, 2009 at 3:18 pm Building Trust: A Relationship is Not a Newsletter Opt-In » Techipedia | Tamar Weinberg December 8, 2009 at 9:40 am Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg January 5, 2010 at 9:05 am StumbleUpon Etiquette Guide and Best Practices » Techipedia | Tamar Weinberg January 26, 2010 at 6:09 pm MEME: LinkLuv in Support of Small Businesses | GROWMAP.COM February 1, 2010 at 8:36 am Cloud computing, and social media literacy « Tech+me=? February 3, 2010 at 5:28 pm Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging Manners Would Do » Techipedia | Tamar Weinberg February 10, 2010 at 9:59 am Internet Marketing Advice for Beginners » Techipedia | Tamar Weinberg March 10, 2010 at 9:24 am 10 Essential Social Media Tips for B2B Marketers March 18, 2010 at 3:57 pm Social Media Etiquette for Students: 50 Crucial Rules | Online Degree Programs.org March 29, 2010 at 11:03 pm 50 Social Media Rules For College Students - CollegeTimes™ March 30, 2010 at 2:02 pm 50 Crucial Rules – Social Media Etiquette for Students | SociableBlog.com : Social Media Blog April 1, 2010 at 2:46 am Social Media Etiquette « Social Media Steph April 3, 2010 at 2:32 pm Social Media Etiquette « Comm 663's Blog April 3, 2010 at 2:42 pm Important Notice To ALL BLOGSHOP OWNERS | Big-n-Beautiful - Big & Beautiful (BAB) - Plus Size Tops, Plus Size Swimwear, Plus Size Dresses, Plus Size Clothes, Plus Size Capris, Plus Size Pants, Plus Size Jeans, Plus Size Skirts, Plus Size Shoes, Plus S April 6, 2010 at 2:31 am Social Media Marketing Monday - SMM Overview | GROWMAP.COM April 12, 2010 at 7:09 pm Social Media Marketing Monday – SMM Overview | MarketingTypo.com April 19, 2010 at 2:02 pm Top 10 Most Common Mistakes People Make in Social Media » Gretchen Gary's Blog May 1, 2010 at 2:33 pm How to Use Facebook for Business and Marketing » Techipedia | Tamar Weinberg May 28, 2010 at 12:52 pm To Tweet or Not to Tweet? | Nouns and Violets May 31, 2010 at 12:18 am Why a Facebook Fan Page Makes Sense (or Why LinkedIn is a Viable Alternative to Personal Friendship) » Techipedia | Tamar Weinberg June 11, 2010 at 12:15 am Nonprofits and Social Networking: 3 Tips « Compassion Takes Action June 11, 2010 at 12:15 am Social Media Etiquette | BuzzBox Media June 16, 2010 at 5:06 pm Avoiding social media awkwardness June 22, 2010 at 6:31 pm Mental Monday: The New Community Rules: Marketing on the Social Web by Tamar Weinberg part 2 | Social Rabbit June 28, 2010 at 10:21 pm 5-Minute Message: Social Media – Behavior Change | Collaborating Agencies Responding To Disasters August 30, 2010 at 1:12 pm Saundra Sorenson - blog October 9, 2010 at 7:11 pm { 155 comments… read them below or add one } Sylwia Presley December 10, 2008 at 9:08 am Great post! Just one thing, I guess – something I have experienced recently – leaving a comment under your post with seemingly genuine interest in one’s site/post itself, but actually referring to your own post/blog or even pasting url in. It’s OK rarely, if you actually have relevant content on your blog, but not so, if you simply want to promote your business. Reply Tamar Weinberg December 10, 2008 at 9:16 am Sylwia, yeah, I’m noticing that happen on some social sites too. I have no problem with people engaging in the discussion as long as they are contributing a relevant post to the discussion. If they are just pimping their own content, well, no, that’s not okay. Reply FFB December 10, 2008 at 9:21 am Nice article! I think there are many out there that don’t realize the human element of social media and think it’s just a tool for marketing oneself. It’s good to see some solid advice (I’ve been guilty at times of some of these). Reply Sylwia Presley December 10, 2008 at 9:21 am It’s not O.K. Actually, it’s disturbing, since I feel bad about deleting comments – and having to be double-careful with those that do not land in spam folder. Oh, well… Reply Tamar Weinberg December 10, 2008 at 9:24 am Sylwia, the other approach (and one I employ where appropriate) is to keep the comment and remove the URL. That way, you win! Reply Adam December 10, 2008 at 9:26 am This list is perfect for a new generation moving into social media. A 40 y/o relative just joined and in a matter of a week managed to catch a spam msg virus & get upset by comments on tagged high school pictures. I’m looking forward to more points added to the handbook as new users invent the next pointless super poke. Reply Daniel Scocco December 10, 2008 at 9:34 am Quite a comprehensive article. The blog comments represent an area I always pay attention. I don’t get when people sign comments for example, since they comment itself already comes with the name and link above it. Reply BarbaraKB December 10, 2008 at 9:56 am I am guilty of almost *all* of the above sins esp. on Twitter. But, as a Catholic, I know I will find absolution. Why? Ultimately, social sites are about human beings and human connection. People are people, they do *sin*, but, I believe, all can be forgiven. Thus, I constantly forgive my real friends. And my real friends forgive me. Perhaps that why I love social sites so!? Peace, Tamar! Reply Tibi Puiu December 10, 2008 at 10:03 am Excellent, comprehensive stuff, Tamar. I think the real issue here is the lack of so called ‘web common sense.’ People still perceive the social web (facebook, myspace, youtube etc.) as a totally different environment. But it’s far from that, especially when conversations and relationships are concerned. If people would simply apply common sense practices, both real life and on the web, the world would be such a better place. Reply Lorand R. Minyo December 10, 2008 at 10:06 am …and that is why I always advocate having a clear and solid barrier between your online social activities and the professional ones (Facebook vs. LinkedIn for example) and whenever possible, not adding your professional contacts as social contacts, this might backfire badly (as in your examples). Matter of fact is that the majority of social network users aren’t really aware of the risks that come with their every action. Yet they should be educated regarding this since, using the words of a wise man, in the future everyone will be anonymous for about 15 minutes. Reply Matt December 10, 2008 at 10:21 am Great post, Tamar. I’m right with you on the @replies in twitter. They are constantly abused. Another thing that bothers me is when people post 10 – 15 tweets in a row. It just seems counter intuitive to the whole point of twitter, and of course most of the tweets are @replies. Reply Rajeev Edmonds December 10, 2008 at 10:46 am Excellent article. Got the same experience in Facebook, but now I have rooted out the weed and take precautions. Reply Ezra Butler December 10, 2008 at 10:48 am @Tamar (and @Matt by extension) I love the post, but I must disagree on the syntax that you used for the last twitter infraction. I don’t understand what you mean by designating twitter as a ‘broadcast medium’ as opposed to a ‘chat room’ Personally, I don’t like it when people are veritable RSS feeds, and simply pump out information (however useful or helpful) without interacting with their audience. On the flip side, I also see the problem with people having long conversations that should be help over some sort of chat. There is a healthy middle though. If you are going to have a long (read: 3 or 4 back and forths) with someone (either on twitter or facebook for that matter) either educate or entertain everyone else. Let people have an in to come into the conversation. It’s about the common-sense of knowing which conversations belong on public space and which ones belong in private space. Reply Tamar Weinberg December 10, 2008 at 11:03 am “I also see the problem with people having long conversations that should be help over some sort of chat.&# That is *exactly* the “infraction&# I refer to. It’s excessive “chat room abuse&# that ticks me off — not the moderate use of it. Using the quote I added to that “sin,&# I thought the violation was clear. Sorry if it wasn’t. Not many people know that I DM just about everyone who uses @tamar in the public stream. With the types of followers I seem to attract (one of my first followers was a porn star who won me over because she was really social-media-engaged), I always feel I ostracize people by making some of my tweets public and using @name for a response. If you say something, I’ll typically respond via DM. I just don’t want to clutter my feed with @name1 @name2 @name44 Tweets. But hey, that’s just me, and I don’t consider it abusive or sinful if you do exactly what you do, Ezra. There are some people who take Twitter and in my opinion use it to show off that they have an inner clique of friends who they will invite into their lives and not consider anyone else. That’s the problem I believe many have: “Im tired of my Twitter feed being a conversation between person X, person Y, and person Z.&# Reply Denise December 10, 2008 at 11:21 am As someone who is new to the whole social media thing,I will bookmark this and try not to do any of the bad things. Frankly, I’ve been considering getting out of twitter, frienfeed etc. because I always feel as if I walked into the middle of a conversation that doesn’t concern me, or a geek trying to sit at the jocks table in the cafeteria. I find some great articles etc via Twitter but most days it’s just snippets of conversations that are obviously happening somewhere else and I just don’t get it. I told my son that I am a social media idiot, but heck maybe I’m not, maybe it really is a conversational traffic jam. Reply Tamar Weinberg December 10, 2008 at 11:26 am Hi Denise! Welcome aboard I don’t think it’s too late to start in social media, though when you get started, it can be overwhelming. I remember starting off on some very popular social sites as a newbie and having no clue. Eventually, the confusion all settles. Don’t be afraid to engage! Reply Mark Dykeman December 10, 2008 at 11:28 am Like I’ve been saying elsewhere, this guide should be required reading for anyone who’s starting in social media. However, I’ll add that EVERYONE should at least review this post at least once to make sure that they aren’t inadvertently making mistakes. In other words, you rock. Reply Susan RoAne December 10, 2008 at 11:41 am GREAT article that should be bookmarked by every social media participant as a reminder! Tamar’s tips for the appropriate behavior are spot-on. As the author of both Face to Face: How To Reclaim the Personal Touch in a Digital World and How To Work a Room, I’ve stressed that what we do both online and off-line (face to face) contributes to our reputations. Polishing a tarnished reputation is often an exercise in futility. We need to be savvy, smart and thoughtful in our digital and analog lives. Tamar’s tips provides a superb guideline. Reply Easton Ellsworth December 10, 2008 at 11:58 am Tamar, thank you for putting in the hard work to get this published. I’ll use it as a reference when teaching my consulting clients how to use social media the right way. Reply Susanne December 10, 2008 at 12:03 pm Great post! Especially agreed with “Streaming only your blogs RSS feed on Twitter.&# I recently encouraged a friend to stop doing that. Twitter is about listening to others, not just posting your own stuff. Not very engaging at all! Reply Michael D December 10, 2008 at 12:08 pm Awesome writing talent Tamar. This post is being bookmarked for sure. Was just trying to explain twitter to someone this morning and now I can send them here. Reply btalb December 10, 2008 at 12:42 pm I really appreciate the time and effort put into this. Good stuff. Keep it coming Reply Mike Wilton December 10, 2008 at 12:43 pm This was an amazing read Tamar. Great work. I think we’ve all had those moments where we’ve broken a rule or 2, or 3 from this list. Reply haroldcampbell December 10, 2008 at 12:47 pm Tamar I think you left out email. The title of the article is “The Ultimate Social Media Etiquette Handbook&# …with that said, wouldn’t it mean that email should also be included. Email, is still used as a socail media/networking tool. Notwithstanding, you did an excellent job describing the other tools. Reply Tamar Weinberg December 10, 2008 at 12:57 pm Harold, it was intentional. When I think of “social media etiquette,&# I think about web 2.0 technologies. I just don’t see email in that category. Reply Todd Mintz December 10, 2008 at 2:57 pm You don’t post often enough here, but each time you do, the post is killer like this one. Reply Tamar Weinberg December 10, 2008 at 2:59 pm Thanks Todd! Yeah, I am taking a lot of hard hits lately for not posting very often. The problem is that I aim for quality over quantity, and if you want to factor quantity into the equation, well, it takes at least 10-15 hours to write a single post. Reply Allen Mireles December 10, 2008 at 3:33 pm Hi Tamar, I thoroughly enjoyed reading your post and the comments it has attracted so far. I will find this post really handy as a reference tool for clients new to social media. Now I’m going to go back and read your earlier stuff. Well done. Warmly, Allen Reply Bob Sommers December 10, 2008 at 3:35 pm Thanks Tamar: What a great resource. I just wrote a blog post about your site on RecognizedExpert.com and hope to send a lot of people your way. I used your logo to promote your site. If this is not cool, please let me know and I will remove it. [link] Thanks again. Reply Tamar Weinberg December 10, 2008 at 3:36 pm Works for me, thanks Bob! And Allen, don’t go back TOO far. The early stuff is embarrassing! Reply Brett Borders December 10, 2008 at 3:53 pm This is a great article.! So great I was planning on writing it myself, but I thank you for doing it so well and saving me the trouble. I try to be nice online but sometimes we all feel squeezed to “get stuff done&# under pressure… The key is finding the delicate balance between self-promotion, supporting your friends and getting actual work done. Easier said than done! Reply Sadelle Wiltshire December 10, 2008 at 3:57 pm Thanks for a great article, Tamar… I found your tweets and this article thanks to another pointing it out on twitter. This is a fantastic overview and reference that I’m going to make sure that my clients who participate in social media see , read and bookmark! I found myself nodding my head as I read nearly every point you made. I know that many folks use facebook for professional uses, I am not one of them, as I’m just a bit too private for that. I pretty much use it for personal use, and will only ‘friend’ folks that I haven’t met if I know them *well* thru another online context, like an email list. I am curious though, as to how folks who do use their FB professionally, manage the personal vs professional there. Thanks for a wonderfully detailed article! Reply Tamar Weinberg December 10, 2008 at 4:23 pm Sadelle, good question. I don’t think anyone has really mastered it, but I know there are some people who will utilize privacy settings (block wall posts, photos, and the like) on some individuals. Of course, when you have 1385 friends and 314 pending friend requests, this task becomes a lot more cumbersome!!! There’s absolutely nobody on my Facebook network who is imposed by any of my privacy settings. I prefer to be completely open or not at all. With the incoming friend requests I’ve been getting lately, though, it gets harder! I feel like I want to say yes to these random nice people who have approached me, but I just don’t know who they are! As I said earlier in this article (but should have referred in more detail due the subsequent Facebook friend request), I’ve already written a post on how I network on different social sites. There are VERY few people I befriend on Facebook just through blogging — unless I meet them face to face first. I’d feel more comfortable creating a second Facebook account for that kind of thing. Meanwhile, though, they’re just sitting in my pending friend requests queue. And one day, maybe I’ll just approve that pending request. Reply David Brim December 10, 2008 at 4:44 pm Extremely well done Tamar. This post could be turned into a book…can I be your agent? lol Reply hidama December 10, 2008 at 4:49 pm Thank you for the breadth of your definition of social media; this really did cover all forms of contact. I agree wholeheartedly with the Facebook and blog etiquette, and I think we might be able to add a few more to the Twitter: - Don’t update with a tweet welcoming all the new people following you. Personally thank them with DMs. - Please do not put anything in all caps unless it’s to say “SOMEONE HELP ME, MY SHIFT KEY IS BROKEN/&# - Unless I feel like I have a connection with you, I will immediately unfollow you if you celebrate follower counts and ask people for more followers. -Don’t tell me that I have to follow you back. Thanks again for the article! Reply Shaun Dakin December 10, 2008 at 5:03 pm Great great great post. Tweeted, Stumbled, and Delicious. Shaun @EndTheRobocalls Reply kristina December 10, 2008 at 5:58 pm Excellent. I am sending this to people I know. Reply Ron Hekier December 10, 2008 at 6:20 pm Fantastic resource. We should all take to heart the conclusion of the handbook. Social media is about being social. Don’t do in the virtual world what you would not do in the real world. Also Tamar, I like your philosophy from the commnets above how you “prefer to be completely open or not at all.&# Thanks for sharing your knowledge with us! Quite social of you Reply Tamar Weinberg December 10, 2008 at 6:21 pm “Also Tamar, I like your philosophy from the commnets above how you ‘prefer to be completely open or not at all.’&# One day, that is definitely going to haunt me. Reply Chris December 10, 2008 at 6:40 pm Great post! It’s about building community. Reply Jodith December 10, 2008 at 6:46 pm Great article! Thanks so much. This is definitely getting a tweet out and a stumble. I’d add another twitter no-no. When I follow you, don’t DM me with a welcome note that is actually just a request to visit your blog or website. Also, if you are going to @reply to everyone that follows you, I’m probably going to unfollow you, because I really don’t care who all is following you. I’m currently actively following over 200 folks. I don’t have time to wade through your spam. And if I’m not following you, but you’re following me, I don’t need to know about it. I check my followers page at least once a day and often 2 or 3 times. I always check out the folks who follow me and if I like your tweets, or even think I might like your tweets, I’ll follow you back, at least for a few days so I can see if I really want to follow you. Reply Tamar Weinberg December 10, 2008 at 6:57 pm Hey Jodith, thanks for the tips. You bring up an interesting last point. As I mentioned further up , I’ll DM anyone who uses @tamar in their stream (if I have something to respond, so it’s about 95% of the time). A lot of times, they’d like to respond, but since I’m not following them, they can’t. However, they used to be able to (for only awhile — which was perfect for my needs) I actually took this up with Twitter and asked founder Evan Williams to look into this because, as I mentioned, that functionality existed within Twitter this past summer. If I’m not following someone regularly but have taken the initiative to DM them, it’s probably because I want to keep the subsequent ongoing conversation off-site. But right now, that conversation just can’t happen since I can DM them but they can’t DM back. I think Twitter knows that people want this functionality and Evan said that it should work that way. I’m just waiting for when it will work like that again, because I may want to have a conversation with someone who follows me for a bit, but if I follow EVERYONE who follows me, it gets WAY too noisy. And information overload is just way too hard to manage nowadays. (Plus, my phone can’t handle too many incessant DMs so I keep them at a minimum.) But yes, when they tell me “I can’t respond to you because you’re not following me,&# I feel awful about it. I shouldn’t have to opt in to follow them just for that short period of time — it seems illogical (and in many ways, offensive, like when I choose to unfollow them again). So there. I turned your sin into a Twitter functionality gripe. Thanks for playing! Reply Rudy December 10, 2008 at 6:58 pm Using Twitter to repeat personal and confidential correspondence. If youre not happy with the way an email communication progressed about a private matter, take it up with the person who you were emailing to square things away. I sometimes use Twitter as a “venting&# outlet because my friends (or followers) may empathize and provide a solution to the problem. I understand there needs to be some confidentiality, like not specifying names. But for a general gripe on a situation, Twitter might prove to be therapeutic. Reply Jodith December 10, 2008 at 6:58 pm I have to say that I like the @replies on Twitter if it’s not an ongoing back and forth. I’ll often click through to the other persons account to see the other side of the conversation and have found some great people to follow that way. However, when it’s an ongoing conversation, you’re absolutely right. Take it someplace else. There was someone on lastnight who had an hour long conversation with someone on twitter. Needless to say, I’m not following her any longer. Reply Riayn December 10, 2008 at 6:59 pm A fantastic article. It should be made mandatory to read this before you are allowed on any social media sites. Reply Tamar Weinberg December 10, 2008 at 7:03 pm Rudy, oh sure. But when the issue is personal and more importantly, confidential, it doesn’t belong on your stream any way you plan to twist it. I have no problem if it’s a general gripe, but when details of the individual/company/private correspondence emerge, it’s completely unprofessional and inappropriate. Reply Brenda Stone December 10, 2008 at 7:04 pm This was a great “find&# on Twitter. There is so much clatter and noise on that site that I often think I should close it down completely. Then I find a little nugget that makes it worth while. I will pass this on! And thank you for taking the time to articulate this. Pretty much, it all boils down to common sense and common courtesy, but with all things new, there is a time period of shifting and settling into it. It’s great to have some direction. Reply Jason Griffith December 10, 2008 at 7:04 pm Great summary! I am encouraging my clients and contacts to join the social media explosion. I will certainly promote this link for them to read before they do something they may regret later. Nice job! Reply James Duthie December 10, 2008 at 7:11 pm Great advice in the ‘Other Social Media’ section Tamar. Now what kind of person would do that…? I’ve never lived it down since!! Reply Tamar Weinberg December 10, 2008 at 7:13 pm James, you’re TOTALLY not the only one. But I also figured it was as good a time as any to remind everyone that their social media account passwords should NEVER be the same as their email account passwords. It’s FAR too dangerous. Reply Sopan Greene December 10, 2008 at 7:25 pm What a thorough and great article! I’ve tweeted it and mentioned it on Facebook. One addition for Twitter: Don’t be a lame-ass and send a thank you for following me note with a “gift&# of a free eBook promoting yourself. It reeks like two week old fish. Communication is about providing valuable content and entertainment. Be human before being salesy. Thanks to @problogger for tweeting that he was reading this article. I’m glad I got turned on to you and look forward to your future tweets and posts. All the best, @sopan Reply Alec The Geek December 10, 2008 at 7:28 pm An ex-employer of mine (after I left) encouraged their employees to send out facebook based advertising to connections. I spat the dummy and removed them ALL from my friend list (after 8 years there I had a lot of buddies/connections). I complained to the company, but received no reply. Guess who’s bottom of my vendor list? Reply Alec The Geek December 10, 2008 at 8:46 pm and another thing… I really get annoyed by Internet ‘couples’ who send each other romantic missives on PUBLIC websites. Yewww… (and some of these people are not even young) Reply Alec The Geek December 10, 2008 at 9:29 pm and yet something else… Don’t post messages to social networking groups/lists/forums requesting that people link with you. It wastes my valuable time and makes you look like a sad loser. Grow your group by linking one-to-one. e.g. If you see a well written post on LinkedIn in a topic that is of interest to you — then contact that person and say that you a) enjoyed their writing and b) want to connect because you have something in common (and say what that is). I am dismayed by the number of people who obsess about the number of network connections rather than their relevance and quality. Is it some sort of compensation mechanism? Sorry — I probably should have written a blog post, but this just grew… Reply Tamar Weinberg December 10, 2008 at 10:12 pm Seriously, Alec. One of my high school friends joined a bunch of groups I had just joined and mass-spammed the groups’ walls with “HIRE ME FOR MY WEB DEVELOPMENT SERVICE.&# I had no heart to tell him he totally screwed that up. Reply ven December 11, 2008 at 12:21 am i am sooo loving this list. a lot of people participate in social media sites who don’t do their homework. Reply Thao Ly December 11, 2008 at 12:28 am Great Post. I enjoyed reading it. This is how people should be on Social Media Reply styletime December 11, 2008 at 5:31 am Hi Tamar had the same feelings about twitter and posted this slightly sarcastic post [link] Reply Dana Coffey December 11, 2008 at 7:55 am I loved this post – especially this one: Publicizing a private conversation on a wall post. In case it isnt obvious, Facebook wall posts are completely public to all your friends (unless you tweak your privacy settings). Private matters should be handled privately: via email or even in Facebook private messages. I wrote a similar article over on my blog called How to Talk to Geek Girls Online that deals with a lot of what you wrote, but you were much more thorough. Loved it! Reply Phao Loo December 11, 2008 at 8:06 am Great and informative post. I don’t know why my Digg isn’t in the list, it brings me pretty traffic even more than StumbleUpon Reply Amy Collins MacGregor December 11, 2008 at 8:46 am I am going to send this link to every client and friend I have. This is FANTASTIC and very timely… I was just starting to lose it over a few of these issues. SO good to know I am not alone in my frustration! Reply Tamar Weinberg December 11, 2008 at 9:12 am Phao, Digg is a “social news&# site, and there’s a section in the article to address this. That said, shouting (which I addressed) is specific to Digg, but the rest of the content in the article’s “social news&# category is related to Digg, Tipd, Mixx, Reddit, and all other social news sites. StumbleUpon doesn’t fit under “social news&# and thus is treated in a class of its own. Hope that clarifies! Reply Jay Gilmore December 11, 2008 at 9:24 am Tamar, I’ve seen and committed a few faux pas but there are some that are so egregious that I shudder and wince. On Facebook I had a former co-worker friend me on Facebook and then friend all the single women on my FB friends list and make inappropriate comments and friend attempts. Another person who volunteered at a client’s organization friended me and subsequently filled my feed with images of him drunk, half dressed and involved in acts that should never hit the CCD of a digital camera. I personally think that you should use Facebook either as an open book or as a closed club but not halfway in between. If you want to share your exploits with a cadre of your closes friends and have your privacy settings adjusted accordingly, go for it. I think as you grow older (as someone approaching 40 might attest to) and your want for connections of a more grown-up nature increases that using Facebook openly, making real friends and connections as you would do in the real world can work well but requires discipline. You need to not friend every person you went to school with. You aren’t friends with them and they are not all nice, mature or have clean criminal backgrounds. Your friends reflect upon you in real life and so too in the online world. Be choosey but not falsely elitist. On Twitter I still give noobs some latitude here but some major knobs still know how to bork their chances of making the most of it. –Don’t auto DM me with a link (of any kind.). I do auto DM but I mean what I say and try to contact every new follower with a real message to make introduction. –Not every tweet should contain a link. (you look like a spammer) –Unless your company account is for customer/client support and handled by multiple people, use your real name or some variant for your account name. There are a few exceptions where you’re public persona is well known as the alias or for reasons of safety. I disagree with @Tamar on the use of DMs to reply as a rule as I view that as a personal message channel akin to whispering in someone’s ear at a party to share something not for public consumption. Her reasons seem valid as I certainly never get as many @s as she ever will. In addition, DMs require mutual follows and so often people can’t respond back to non-reciprocal followers. I think the tone if Twitter is for some small amount of self-promotion be allowed but the measure is that if you feel that it will truly be of value to two or more followers and not just value to you or your financial or egotistical interests. Share something dammit. You’re using it wrong if you think it is the same as Facebook Statuses (this is why pownce died in my opinion) no one really cares what you ate unless it was awesome, with a celebrity or you want to invite others. Yes, the Twitter website says “What are you doing?&# I don’t care, usually. It has morphed into a way to share ideas, links, and make real connections. Don’t protect your updates! If you are worried about spammers get off the internet. It looks rude, you will not get the same benefits of being open and it is akin to walking around with a cone-of-silence over you. You just want to use Twitter to talk to your close friends and family—use Facebook. My analogy for twitter is the people you can meet walking around at a conference intermission. The brief introductions, “Hi, howareya’s&# and “I think you’d really find this helpful&# type of stuff. @Tamar is 100% right (exceptions noted) that if it’s going to turn into a long convo it should be IM, Email or the phone. Reply Jonathan Sexton December 11, 2008 at 9:26 am Fantastic article. Truly well done. I’m checking myself into T.A. (Twitter-holics Anonymous) because I can only have verbal conversations in 140 characters now. Help me! Reply Rick Sauter December 11, 2008 at 10:17 am Tamar — Really good article and lots to think about. I know I’ve been guilty of a few of these and need to review and remember some of these tips for the future. A lot of mistakes are from being a newbie on certain sites and not being completely familiar with the etiquette, but hopefully I learned from my mistakes and don’t repeat them. Reply Julie December 11, 2008 at 10:29 am I saw this via Lifehacker, and you’re spot on. I’ve been rethinking how I interact with social media services. Reply Keith Ritter December 11, 2008 at 10:37 am Great piece. Are you going to do another one on good business behavior using social tools? I’ve worked with a number of clients on this but I’d love to hear your point of view. Reply Sopan Greene December 11, 2008 at 11:56 am So Tamar, from all these great comments I hope you realize it’s due time to write a hilarious short book about true stories of idiotic ways people have used social media. It could be as funny and helpful as a book on “First Dates Gone Bad.&# Reply Marc December 11, 2008 at 11:59 am Excellent post,,,its a guide to building community of value with social media. Reply gvac December 11, 2008 at 12:31 pm There are no rules, and definitely no etiquette for social media. That’s the great thing about it. This article is great for all those who want to be done their way, but there is no “right way.&# And thank god for that. Reply Voyagerfan5761 December 11, 2008 at 12:36 pm I especially agree about the thing against posting comments on blogs as a website or company, or posting barely-relevant comments just so you can link to your own sites. I’ve even seen users do both of these; it’s so annoying! Reply Rob J December 11, 2008 at 12:37 pm Great article, which seems to pull in a lot of personal experience (and frustration?). Thanks a lot. I’m the social media man in the street where I work, trying to get some of these ideas across to my colleagues. But, at the same time, I’m kind of on the Path to Enlightenment myself when it comes to striking a balance between confidence, humility, and openess in a social space. To me, that’s the goal to building relationships in any context. Cheers again for the article! Rob. Reply djpinklady December 11, 2008 at 12:48 pm oh i disagree with so much of this article. its basically rubish soley based on tamars approach. however, her approach may not work for everyone. social media is used for all sorts of things, mostly including self promotion. otherwise, what are you doing it for? Reply Tamar Weinberg December 11, 2008 at 1:59 pm “its basically rubish soley based on tamars approach.&# You really think so? Did you notice how many people I thanked via Twitter for their feedback (most of which echoed my sentiments exactly)? Did you notice the agreement in the comments? And did you see the EXCELLENT additions posed by some really brilliant commenters? I repeat the question I pose in the beginning of the article, djpinklady: do you self-promote this often in real life? Would you? Or are you doing it online because the rules seem to be different? Remember, we’re still real people. You may not see my face through your monitor, but the rules aren’t that different. And I’d even contend that you would have more friends online if you didn’t think this was my own approach — especially if you followed most of these rules more often. They’re not only mine, I assure you. I think the rest of the article and the feedback within speaks for itself. Reply Jay Gilmore December 11, 2008 at 2:12 pm @Rob J your commment Im kind of on the Path to Enlightenment myself when it comes to striking a balance between confidence, humility, and openess in a social space. To me, thats the goal to building relationships in any context. Is as true as it comes. Social Media is not a means to an end but a tool for exchange. It is the same in person as it is online. Honesty, humility, earnestness, genuine interest and a want to help will take us where, self-interest, narcism, hucksterism, hubris or outright bull$hit will not. To emphasize your point and @Tamar’s retort to @djpinklady that with no expectations of remuneration and my genuine nature to help folks out I’ve gained clients without asking or begging or marketing. Just sharing, offering what expertise I hold and connecting people with answers or solutions I’ve won. I’ve made acquaintances and a couple clients in the short time I’ve been actively engaged. One final note. I think @Tamar’s article is a reflection of the accepted code of conduct that stems from the users and is not arbitrary or entirely self-derived. The community creates the standard and some will attempt to subvert the standard and while I’m all for making noise and breaking the status quo, self-promotion and ignorant abuse of that standard will either backfire or kill the community. Reply Julia December 11, 2008 at 3:15 pm Excellent article, Tamar. I will be recommending all my computer science students read it — many of them know what the media are and the mechanics of using them, but not the POLITE way to use them! Reply Alan Bradford December 11, 2008 at 3:49 pm Excellent. It’s refreshing to read a post that hasn’t been hashed out in 15 minutes at the local free wi-fi cafe. I wish more people would follow these rules. Thanks! Reply Maya December 11, 2008 at 4:11 pm Hi Tamar, I use @ when 1.I want to say something to a specific person that is not following me or 2. when I think the content in there is useful for other people as well -such as a link Do you see that as wrong? Curious what your thoughts are … Thank you for this awesome blog post, btw! Reply Tamar Weinberg December 11, 2008 at 4:16 pm Maya, absolutely not! I’d have hoped that my clarification to that point would have avoided confusion, but I guess not See my Twitter feed? Reply faryl December 11, 2008 at 4:26 pm Since there are some other lengthy comments before mine, hopefully this is a too long-winded one to add to the mix. While I agree (although also probably have broken) with pretty much all of the rules you mentioned (and many left in the comments), I think we forget that not everyone wants to use these communities the same way you/we do. One thing I think those of us in the social media/web 2.0 bubble/blog-o-sphere forget is that the different sites/communities are used multiple ways for multiple types of users. Using Twitter as an example: To be fair, it was started as a way to answer a simple question: what are you doing? It’s what it says right about where you enter your tweet. Given that, why would it be considered inappropriate to enter “facebook status&# type details there? Personally, it’s not how I use it, and probably might not follow someone who does. But ultimately then I have the choice whether or not to follow that person; just as those who care what someone is eating can choose TO follow them. Maybe it boils down to who you *care* about connecting to in the online communities and matching your style/etiquette to be reflective of that? GREAT article, Tamar! Since I saw your tweet, I’ve been looking forward for this list Reply Tamar Weinberg December 11, 2008 at 4:32 pm “Given that, why would it be considered inappropriate to enter facebook status type details there?&# Hey Faryl, thanks for commenting. I hope I didn’t suggest that — Twitter can be used for personal and professional purposes and I see nothing wrong with that. Back in March 2007, I highlighted two different kind of Twitter users who still exist to this day. Twitter originally existed for those basic “I just got out of the bathroom&# type Tweets, and I’m not going to argue with it. Personally, I’ve made a few of them myself (not about bathrooms though!) and don’t frown upon it. Reply faryl December 11, 2008 at 4:51 pm Thanks for the response! Sorry! You didn’t imply that- my comment was more in response to the general conversation occurring in the comments here. @Jay Gilmore added a number of valid points and had included the facebook analogy along with them. (I think in an effort to “pare down&# my lengthy-er comment, it may have lost some context.) Maybe this is another rule to add to your list (and the list of one’s I’ve broken! ): When commenting on blogs, be more clear about what you are commenting on – especially when it’s something written in the comments! Reply Jay Gilmore December 11, 2008 at 5:05 pm @Faryl Just to be clear I’m not saying that you should never post Facebook status-like info on your twitter feed if you feel it is something so share. I’d also like to revisit the @ issue too. For me I often may start a dialogue that may commence with a person over 2 or 3 tweets and sometimes it swirls into a group and migrating a group to IM from strangers is not possible. Using @s to do it in an open discussion where others might join in is, to me fine. That being said, I do see people using it like IM and responding contextless to interpersonal nonesuch like like inside jokes and backroom chatter. @s are not for that in my opinion. If a thread starts that others may find value or have opinions on then go for it. I think that is the win of Twitter. Like so many great conversations you have mingling at a conference with strangers anyone can chime in but we’re not intimate enough to IM. Reply RCE December 11, 2008 at 5:25 pm Fantastic article. I am just now bringing myself up to speed in the world of “social media&# networking and you have written words of wisdom here to be sure. Reply Rick Murray December 11, 2008 at 5:36 pm Really nice work, Sylwia. Too bad it’s not a wiki; think it could become a defining guide. RWM Reply Lizz Harmon December 11, 2008 at 5:44 pm Excellent. You’re preaching all the things I try to teach others. So well said, and very much appreciated. I’m sharing this with everyone I can think of. Thanks so much, Tamar. Reply Jerry G December 11, 2008 at 6:07 pm I’m no social networking maven, but I do try to hold to some standards that are very close to those discussed in the article. When using @replies on Twitter, I imagine myself at a party stuffed into a single big room with all of my followers. If my thought isn’t worth saying out loud in that room, it’s not worth replying publicly. Some thoughts, though directed at only one or two people, are potentially interesting to others; others really do belong as DMs or IMs. Reply kevrichard December 11, 2008 at 6:09 pm Thanks for the tips! I’m just starting to build my “digital persona&# and I will definitely keep this in mind so I’m not viewed as a self promoting ass hat. Reply Qlubb-Andy December 11, 2008 at 6:18 pm Great stuff. It’s funny how these rules tend to gel over time and settle in through trial and error. Thanks for summarizing it all nicely into one place. Perhaps you are Ms. Manners 2.0? Reply Joe Bachana December 11, 2008 at 9:29 pm Brilliant and concise read, Tamar. Thank you. What amazes me is that if we’re at the dawn of online social media, then theoretically billions of people can join in on the ‘conversation’ Consider that since you posted this blog entry up until when I just read it at 9:30pm EST 12/10/8 you already have over a 100 mostly interesting posts. Presumably this commenting in itself has spawned a ‘conversation’ that will go on for as long as this page is up (and beyond, since a number of S|M sites have referenced this post. You should consider writing a book(let) on social media manners — or perhaps invite a 100 writers/bloggers that you respect to write a chapter each, then make the book available on common grounds (or charge for it and have the proceeds benefit some good cause). I’ll be happy to write something from my own viewpoint. Reply Bob December 11, 2008 at 11:51 pm Nice article. Another don’t on LinkedIn: Don’t let recruiters talk you into connecting with them. They already have YOUR contact details. They are almost sure to spam your connections, thus making YOU unpopular. Reply Patty December 12, 2008 at 1:50 am Nice post on using etiquette in social media. Since this is a fairly new medium for many this article will help a lot of people find the best ways to use social media without imposing on others. I am known to retweet others posts or links that I find useful or valuable to my followers, it is my way of giving back to those who follow me as well. I also consider it a way to give link love via twitter. I think twitters should reciprocate when they follow you and should help others out as well by retweeting friends tweets. I feel this is good etiquette and helps you not only share informative tweets but helps those who follow you. Reply Lionel du Plessis December 13, 2008 at 1:08 am Thank you SO much for this article! Social etiquette 101 is exactly the kind of information I need to understand the plethora of media, how they fit into the landscape and how best to interact through them. You’re a star. Reply Nicola December 13, 2008 at 8:40 am Hi, this is brilliant, I agree with everything you have written and the discussion is really interesting too. I’m not writing on my blog at the moment but I used to moderate my blog comments and if they did not look like they are spam but are advertising something with / without URL, as long as they have provided a valid email address, I have contacted them personally – generally along the lines of – my site primarily does not have a commercial focus right now so if I don’t consider the commercial advert to be relevant, thanks but no thanks and this is why etc. Still feel the same way about sales telephone calls – I will try and arrange time to listen where possible and relevant – guess its kind of the same thing. However my blog is somewhat smallish so I could find the time, if I received lots of comments containing advertising then it might not be possible to respond individually I guess. Reply veronicaromm December 13, 2008 at 4:02 pm This clearly took a lot of work and I am very impressed. You are one of the first people I met via SU when I started using social media about a year ago. In that time I have had many experiences with people that have been terrific, and others have been nightmares. As much as we would like to think that Social Media is like interacting in real life, it seems to me that that is a very lofty goal. People really behave very differently on sites on the web than in their lives and usually that behavior is childish and innappropriate. The anonymity of the web just makes it too easy for people to get away with a great deal of BS. I have seen these rules broken by so many (myself included) and even some that have commented or been sited in this post. There is a level of hypocracy on the web with people saying negative things about SEO sites and writers, while using the tips they learn from you guys. What struck me most is that this piece although covering many social networks, focuses on Twitter, and that is usually the case. My hypothesis as to why this is the case is quite simple: Twitter sucks. I never understood the appeal and one year later, it still the most complained about and most discussed site. I have witnessed friends fight about tweets, resulting in irreparrable damage to friendships and business relations. To me there is no right way to use twitter, it just always seems to be the wrong platform for anything other than what one ate that day and who did what when. I have a love hate relationship with social media, clearly. To conclude I think you really did a great job but i fear that your message will fall on deaf ears and people will continue to break “rules&# here and in the real world. We were not all taught manners unfortunately and the web is a great example of this sad fact. V Reply S. Keeling December 13, 2008 at 4:21 pm Harold, it was intentional. When I think of social media etiquette, I think about web 2.0 technologies. I just dont see email in that category. I wonder why. Is this just typical twenty-something bigotry re: email, or do you have a good reason why email is irrelevant in the “social media&# space? Certainly, many of the younger generation(s) consider email “uncool&# , but I suspect that’s because they can’t figure out how to avoid spam. For those of us who can, numerous communities thrive out there via mailinglists, Usenet, etc. Reply Tamar Weinberg December 13, 2008 at 5:21 pm S. Keeling: I think the word “bigotry&# when describing my choice of not including email in this article is a bit harsh. To rehash the previous point, getting 5324324 chain letters a day is still rampant, for sure, but not in the spaces I’m occupied in — and I honestly think that this is a more “advanced&# piece for those who are a tad more intermediate in their Internet usage behavior. Email is “social,&# sure, but is it “social media?&# I’d argue that the answer is no. Email existed before “social media&# became accepted as a common term, and I still firmly agree that email doesn’t fit in the category of “user generated content&# in the way that the aforementioned sites (Twitter, LinkedIn, Facebook, StumbleUpon, YouTube, Digg, etc.) do. This article was intended for these newer technologies. Reply JustinSMV December 13, 2008 at 6:02 pm Hey Tamar this just made my Holy Crap This is Good list You know most of these tips on here are soooooooo common sense but your right a lot of people still abuse and become social media jerks. Great list. Dugged! Reply seosoeasy December 14, 2008 at 6:41 am Amazing article.Nowadays i am interested to enter into the world of ‘social media’ network and by reading this posts think so, its more now.This is the good article to be shared among all the peoples and definitely i will share this with my friends which will help them a lot.Thanks for your good article. Reply Margaret Jeronimo-Andrews December 14, 2008 at 10:15 pm Hi Tamar, Great article! One more thing I thought I’d mention (one of my FB peeves, among a few others) is when someone decides to invite all of their friend’s friends just to increase their own numbersregardless of whether they actually know most of them. And then proceeds to inundate these people with ridiculous invites that they’re never going to respond to anyway and other assorted FB garbage. Oh, the joys of social media! A whole new way to communicate; a whole new way to be rude and tick people off! Reply Andrew Galasetti December 15, 2008 at 2:37 pm This is an excellent article Tamar! I feel like Facebook is a very tricky one for beginners. But you laid out important points for FB and the rest. -Andrew Reply Joe Bachana December 15, 2008 at 3:57 pm Great point Margaret Jeronimo-Andrews, but I’d put the onus of that on the S|M platform’s user interface and the users’ training/feature awareness. I bet most people don’t realize they can group ‘friends’ into categories, then send invites that are appropriate to those groups. Not saying some people abjectly ignore your preferences for event ‘spam’ — but most people probably just aren’t aware of how to configure that functionality (on FB, MS, etc). I get a lot of event invites since I happen to have a number of friends who are musicians and theater people. If I went to everyone’s show I’d probably have no time to work or see my family, however its nice to see what people are up to. One suggestion: Facebook should improve its user interface so that you could toggle alerts on and off BUT STILL have an interface to checkbox those events you are interested in attending. Finally, if I get invited to a LOT of events that I’m not interested in from a person I don’t really know, I unfriend them, and people should do the same with me or anyone else… options, gotta love ‘em! Reply Hemlata Sagar December 18, 2008 at 8:10 am Hey Tamar, Really great stuff. Thanks for sharing such a nice article. I always try to follow some standards that you have discussed in the article. This is how people should be on Social Media. Reply Jordan Pearce December 18, 2008 at 6:26 pm “Would you do the following within real face-to-face relationships?&# Yes and I love running around poking strangers. Actually I agree and disagree on stuff. The world is already normalized as it is and to try and tame the Internet, that is a tall order. Unless someone is repeatedly sending me nonsense they get the axe. Otherwise I’m tolerant with what goes on social media wise. I like what Gvac had to say. Indeed! Reply Allen Taylor December 19, 2008 at 1:33 am This is a great blog post. But I have a gripe from the other side and I believe this is an equally real issue. Social media sites should, as a courtesy, send out an e-mail to users when they suspend accounts to let them know why. As the Internet grows, there are more and more newbies who try to expand their horizons only to get their heads chopped off by some moderator and end up with no clue why. Imagine a toddler who makes a mess of its meal and the mother punches it in the face as a form of punishment for making the mess. That’s how some social sites treat their users. It wouldn’t take much to rig an autoresponder that notifies a social media user that their account was suspended for violating Article 5, Section 4, Paragraph 2a of our humble TOS. If the violator was an intentional spammer, they likely will not change their tactics; but if the violator is a newbie trying to learn the ropes then she is going to fall a few times. There should be some level of grace. Reply Mark December 19, 2008 at 1:48 pm Good tips for social networking. Reply Voyagerfan5761 December 19, 2008 at 3:51 pm I agree with Allen. Often, users will be blocked or deleted with no indication as to what exactly they did wrong. I myself got an email from Orkut stating that my account had been deactivated because “it violated our Terms of Use and/or image upload guidelines.&# However, there was no pointer to what exactly I’d done wrong, and I couldn’t possibly imagine what it could be as I hadn’t touched that profile in months. (Never mind the fact that it wasn’t actually deactivated – the next time I logged in, it was intact – that’s a totally different topic.) Reply Gerald Weber December 21, 2008 at 9:35 pm These are all very good points regarding etiquette on all these various platforms. I would think that most of these are common sense however I see people doing things wrong all the time so apparently there are some people who still don’t “get it&#. I agree with you that the best way to approach social media etiquette is to approach it as if it were IRL. No different than a normal human style relationship. Thanks again for the great article, you laid it out for us really well here. Reply Mike Feravolo December 27, 2008 at 7:21 am We see all the same mistakes at real life business networking events also, people Spam business cards, shove fliers in your face and shill their wares and move on. A lot times these people are rookies and just need to learn what networking is about. Your article seems to address these same issues and provides good advice for people that new to networking on-line. Reply Jen Chiu December 29, 2008 at 6:46 pm Hi Tamar, I’m pretty new to social media and found your post to be really helpful. Will send to others. It seems like the typical faux pas has to do with people shamelessly promoting themselves. Do you have any advice for those that may be too timid / cautious? For example, a friend of mine is a teacher at a low income high school, and none of her friends knew she had a donation request on DonorsChoose.org. Her facebook page is all about personal hobbies and not her work. For those like my friend who may be uncomfortable with self-promotion, do you have any advice on how to start using social media to promote your cause in a non-obnoxious way? Thanks! Jen Reply Tamar Weinberg December 29, 2008 at 7:58 pm Jen, good question. I’d argue that moderation is key and using your personal profile (at least on Facebook, where information is viewable only as individuals must opt in to view more) is a perfectly acceptable vehicle for self-promotion. The concern lies in overbearing self-promotion — e.g. Tweets that are consistent and regular and merely point one’s followers to the same URL. Like any relationship, you’d never introduce yourself as someone who immediately needs something. You’d establish a relationship first and foremost, and once you feel comfortable with your peers, you’d tell them about your purpose. I don’t see this as an opportunity to lose. In terms of marrying your personal profile with your hobbies (like your friend on Facebook), it’s still a really good cause and I see no reason for her to hold back on the opportunity. If you sit on something like this for too long, the window of opportunity could pass. Reply Jay Philips January 8, 2009 at 10:43 pm Great article. I hope everyone on every network reads this and follows each and every item. Thanks, Jay Reply Jane A January 13, 2009 at 5:03 pm Love this handbook -we have alot to learn, it’s easy to forget that behind the profiles are people not pixels! Reply Jane Ara January 13, 2009 at 5:06 pm Very useful guidelines to new and existing contributors and users to social media. Easy to forget that it’s real people behind the profiles not pixels! Reply igmuska January 19, 2009 at 12:55 am I agree with all you have written about needing the validate social networking user’s identity before interacting with them. Perhaps the more paranoid would refute your words with privacy issues, but again, these same paranoid people have unlisted phone numbers. Having a digital media persona is no more dangerous than having your phone number in a phone book. But again if one doesn’t want the headache of having your phone ringing all the time, then use your chosen online pseudonym. Reply Gino Cosme January 23, 2009 at 9:40 am This is a fantastic list that more people should read! I’m amazed at how many people ignore these basics. After all, online networking is no different to offline networking, and quite frankly rude = rude. Here’s hoping more folk read this Gino Reply Bruce Elkin January 23, 2009 at 8:44 pm As a newbie to Soc Networking, I found this piece invaluable — and caught myself doing some of the sins. I’ll stop, now! Thank you for this valuable info. Much appreciated. B. Reply Justin Brooke February 9, 2009 at 7:43 am Social media is no longer just a platform to meet friends, and this is seen by many too to advance their business. Of course, responsible use is necessary. Reply NIck Stamoulis February 9, 2009 at 12:29 pm Yes I agree, think these are all very important points. People abuse these powerful social tools and then wonder why their accounts get shut off. Reply Anthony Lepki February 11, 2009 at 1:46 am If social media stays personal, like FaceBook, then I’m in. Once friends and relatives start marketing their services, inviting me to marketing events, via these services, count me out! If people did stick to some ‘Etiquette’, life would be grand, but in the meantime, chose your networks wisely Reply Y. Steven February 11, 2009 at 1:15 pm Damn that is the most insight post i have ever seen in my life, great, very informative post. I’d like to rank this post 10/10 if necessary. You must have taken a lot time in writing all these, thanks so much for your effort Reply Karen February 13, 2009 at 6:42 pm Saw a Tweet about your post and followed the link and wanted to say thanks for putting this out there! Most of what you say should be common sense but sure needed to be said! My pet peeve is people who post tweets 15-20 times a day. I unfollow after a few days of this! Thanks again, Karen Reply Sebastyne March 26, 2009 at 11:36 pm It has always amazed me how people can forget that they are still interacting with real people even if they were in the form of profiles. These people must be completely oblivious to the normal social rules, let alone the online social rules. I simply have stopped expecting too much of them, and just ignore them or delete them off my space. As for ignoring invites and friend requests, I do that all the time – they won’t be notified of it, so there’s no reason hanging onto Facebook friend requests forever. And now there’s that lovely “ignore all&# button after the application requests. The only reason I returned to Facebook after getting sick of the constant application requests. Reply Anna Green March 30, 2009 at 11:00 am Excellent post here, i really got something out of reading it the problem for me is the lack of common sense that people using the web still have. What i really really hate are chain letters that say you will have bad luck for the rest of your life if you don’t forward it on to ten other people. And people you hardly know sending you constant invites to earn themselves credits, points or whatever. Its just rude in my opinion. Reply Mike April 12, 2009 at 11:59 am This was a wonderful article, and one that a lot of people should read. I hate all the “facebook friends&# out there who keep sending me requests, yet I can’t remember ever having had a conversation with them in my life. Yes you go to school with me. No I don’t want to be your facebook friend. Get over yourself. This post should be required reading for anyone joining any sort of social networking site. Reply Leora Maccabee April 30, 2009 at 1:58 pm This was an amazing article. I’m passing it along to everyone I know! Thank you. Reply Shanda June 5, 2009 at 6:31 pm THANK YOU THANK YOU THANK YOU… I am in the beginning stages of understanding and stream lining my social media presence and savvy. Your guide was informative and simple on hoe to approach and manage your digital personal. AGAIN…THANK YOU. Reply Web 2.0 Marketing June 24, 2009 at 12:39 am This is a unique article with relevant tips on social media marketing. It was really nice going through it. Thanks a lot for sharing your views. Still looking forward for contents related to social network marketing and web 2.0 marketing. Reply Tamar Weinberg June 24, 2009 at 12:44 am …and yet you still signed your comment with “Web 2.0 Marketing.&# Reply Tejas B July 4, 2009 at 3:40 am While a lot of this information still holds true (have only read the extensive rules, not the long thread of comments following the article), how people use social media has changed a lot in 2009. Because of continued recession and job-market slump, people are waking up to networking in every possible way, and that has resulted in bilateral evolution of users and media itself. FaceBook is not just a personal networking tool, with companies utilizing that as a platform to connect with people. Professionals have started using it as a new venue to search for their needed services, and offering the same. It also needs some proactive measures on the side of a user, on how NOT to attract certain kind of traffic to your social networking accounts. *No point listing your FB, and Twitter accounts on your professional website, if all you are going to use it for is to put pictures of your last beach party, and tweet about how you got cheap tires for your SUV. *Keep it professional where you want to promote it as such. *No point going after unknown people coming from your professional website who send you invites to connect. *One message, one email, one post on the wall – is never considered a spam. Everyone should develop that much of tolerance on social networking site. No point going “Where the hell did you find me from?&# ! Man, you are ONLINE. Everyone can find you. While at one point of time, you definitely turn into a social media snob, and consider everyone who sends an invite one of “those people&# , it helps everyone to “(before you accuse me) take a look at yourself&#. Peace out! Reply Tamar Weinberg July 4, 2009 at 10:17 pm Hi Tejas, Thanks for your thoughts. I mention in the post the following: “That said, there’s one other rule that some individuals follow. I know this isn’t the case for all individuals, so your mileage may vary.&# Really, I should now say that the emphasis is on some individuals. While us marketing types may be more keen to allow any/all users to become their Facebook friends, there are more than 200 million users on the service, after all, and I’d believe that the vast majority still use Facebook like I’ve mentioned in my post. And I’d contend regarding this comment: “One message, one email, one post on the wall – is never considered a spam.&# that that’s questionable depending on the content. If I befriend you on Facebook and you immediately write on my wall, “Make $1000 at home today! CLICK HERE FOR MORE INFO!,&# you can sure as heck bet that you’re not going to be my Facebook friend anymore. I bet I’m not alone in this sentiment. Reply Liz Lewis November 19, 2009 at 6:14 pm I realize this is an old post, but I just stumbled upon it and thought it was very insightful. I was hoping you could weigh in on something I’m struggling with. I am my company’s voice on Twitter and am now acutely aware that I’m probably driving people nuts with the occasional flurry of @name replies to customer questions, comments, etc. I have a couple of ideas on how to at least cut down on the stream of responses, but here’s the struggle – I use the @name reply because I have: a) been unaware of the ramifications to others’ feeds up until this point (what can I say, I’m a noob) b) If someone stumbles upon our page, I don’t want it to appear that I’m ignoring the customer and end up looking like one of those companies who never responds and only pushes content c) sometimes the replies are most likely of a wider interest (and those are probably the ones I will try to use my best judgment on and keep posting from time to time) I looked at your Twitter page and how you respond to people, and I think you have a good balance for a personal account. So, I’m really curious what you think the balance should be for a company account (especially one that has a reputation for strong customer service that I’m trying to live up to). I looked at some other companies that are cited as good Twitter examples, and they do a lot of the @name replies – maybe it’s more ok for larger companies where the replies won’t show up in most of your followers’ feeds. We’re a local company and our customers who are passionate enough to be on Twitter tend to follow each other a lot. Thanks so much for any insight you can provide! Reply Tamar Weinberg November 24, 2009 at 11:49 am Hi Liz, Even though there are “best practices&# for social media etiquette, there are no right or wrong ways to use social networks. Some companies will handle their communications in DMs only; others will use their feed. If replies are of a wider interest, you might want to add context around the response (e.g. instead of “you can find out about that HERE,&# “you can find out about our premium pricing HERE.&# ) At the end of the day, all of this boils down to whether you’re comfortable with responding publicly. But of course, you can use other company streams for inspiration, like JetBlue or Comcast. Like you acknowledged, though, a good balance of customer-centric and company-centric tweets would probably be ideal. People will follow you if they are interested in you as a company, especially if you do add value to their streams — even if, every so often, you answer a customer directly. Reply Paul Hovey December 10, 2009 at 6:27 pm Tamar Thank you for this posting. I am still learning how to network and I want to do it the right way. I volunteer at Free Geek, an organization the recycles computers in Portland. I also belong to a Yahoo job search group and am interested in linked in. Paul Hovey Reply Gail Gardner January 29, 2010 at 3:54 pm Hi Tamar, This post was my source for what you said about the use of ping.fm. If you feel it would be useful for some purposes would you consider writing a post specifically about best practices for using that service? I value your opinion and as I develop recommendations for businesses that is bound to come up. I would like to know more about what you advise. We both know that we must be wise about what we automate and how many copies of any specific content end up on the same site. Should anyone read this deep into the comments here I just want to add that Tamar’s New Community Rules book is an excellent way for anyone and especially business owners to quickly determine which Social Networks to use, how to use them and more importantly how NOT to use them. I recommend it regularly. Reply Tamar Weinberg January 30, 2010 at 7:53 pm Hi Gail, I’m not sure it warrants a post. My problem with ping.fm is that people use it specifically for broadcasting — you can post to dozens of social networks at once — but not for engagement. Genuine social media involves being actively involved in the discussions. If you want to foster relationships, you’d be following everything, not just pumping out content to a bunch of social networks without follow-up just because you can. I purposely keep my social networks separate; my Facebook feed is drastically different than my Twitter feed, and I’m going to do due diligence and follow up with the conversations. Ping.fm seems like an easy way to keep in touch but not to actually care about what other people have to say in response to your broadcasts. Reply Joan Stewart February 11, 2010 at 10:10 am Wow Tamar, I started off reading the short version in MyBlogLog, followed through to the longer write up about SU and ended up here. Thanks, this really spells it out for everyone, business online is exactly the same as offline. Treat each other with respect and friendships form naturally. Thanks for a excellent breakdown of each social site. This was written in 2008 now 2010 and the rule still applies! FaceBook have opened NetworkedBlogs and a Marketing spot for those who wish to do marketing – I have tried to split the private from the business, unfortunately not quick enough. Reply Maria March 1, 2010 at 6:54 pm I was researching social media etiquette and came across your piece. Love it! And agree to all your points. I had a FB friend (who’s someone I don’t really know) email me yesterday and tell me I that she experienced bad etiquette from me – one being on FB that she’s joined groups I’ve posted but I haven’t joined hers. Quite frankly, I don’t keep track of who’s joining. I don’t jam “join this&# down my FB friends throats either. If they do they do, if they don’t they don’t. Anyway, thx for this post. Reply Tamar Weinberg March 1, 2010 at 7:02 pm Thanks, Maria, for your comment. To be honest, I don’t think you did anything wrong there. I won’t join Facebook groups I don’t have an interest in either since my FB account is aligned with the real me and not the me who needs to please everyone. I’d tell her not to expect it just because you’re friends — unless, of course, you have an interest in it. Reply Pete March 15, 2010 at 1:09 pm Tamar, Thanks for the great info! We had a little debate here at the boutique I work at about whether or not we can mention some of our “celebrity clients&# in our blog or on our Facebook page. For instance, we want to congratulate a customer of ours on our Facebook page because she received some good publicity recently. The main issue we see is disclosing that they are a customer of ours. Can we just do it? Should we ask permission, and if so, how? Thanks for the help! Pete Reply Tamar Weinberg March 15, 2010 at 1:12 pm Hey Pete, you created an email address just for me? That’s so sweet I think it’s up to you on this – but most importantly, it depends on a few factors: are there NDAs in place? Does the client know that you may potentially promote them in this way? It should DEFINITELY be understood between client and service provider that there may be this kind of cross promotion. Don’t do it unless there’s a firm understanding of what they are to expect. Reply Pete March 15, 2010 at 1:22 pm Thanks for the quick response! The issue is that we want to be able to say that “so and so&# is our client, and hopefully people will be drawn to that. We don’t want them to endorse anything or pose for pictures with certain products (not that we’d be against that!), but that we just want to say “So and so, whom we’re honored to call a customer, has a new movie coming out.&# I’m not sure if that’s any different than just saying “Celebrity X stopped by the store today&# because it’s not just namedropping. There are no NDAs or anything because we’re open to the public; it’s akin to seeing someone eating in a restaurant or shopping at a Target… Reply Tamar Weinberg March 15, 2010 at 1:24 pm Why not just ask them? If it’s just a short visit, that’s one thing. But if they repeatedly come to you, I think this is a possibility to build a mutually beneficial relationship. Asking them wouldn’t hurt at all. Reply Pete March 15, 2010 at 1:29 pm That’s what we were thinking… better safe than sorry. Thanks for confirming for us! Reply Jabran March 26, 2010 at 11:26 am Hey, thanks for sharing such a nice guide. Reply George williamscom April 6, 2010 at 8:43 pm One thing you don’t mention about Facebook was that it was originally for college students, yet every damn group or person is a member of that, I really wish it would go back to that. From Wiki, “Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. The website’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It later expanded further to include (potentially) any university student, then high school students, and, finally, to anyone aged 13 and over. The website currently has more than 400 million active users worldwide.&# So anyhows, unless they state about it, really, most of the older users of the net, i.e. the ones first on the net, really could care less, and I mean back in the early day when most o0f the talk on the net was the hype around dvd’s coming out, and other tech related things, oh and other inglorious things such as internet hacking,virus’s porn and what not, things I don’t agree with, but none the less, the internet was rife with those types of things from the onset of it going public. Reply Tamar Weinberg April 6, 2010 at 10:30 pm Hey George, Thanks for commenting. I guess you missed it but I actually do mention that Facebook is a tool that started off as a college network : After all, Facebook was a tool that college students were using before it was open to the public , and some still use it as a purely personal and not a professional tool. Reply George williamscom April 6, 2010 at 8:47 pm In addendum to this, I’d also like to clarify I’m pretty against a lot of the things I previously mentioned, especially due to that fact minors or those that might find it objectionable could easily access such things. It’s a good thing things like that have changed, but in the beginning etiquette on the net didn’t really exist( as far as I could see, roughly circa 1997 or so). Somethings do really deserve to not be aired publicly, a time and place for everything, but some people take being etiquette police much too far. Reply Sandy May 8, 2010 at 5:58 pm Hi Tamar, I am not going to say great article and leave. So – good article and to be honest, it really boils down to some basics that as you said, should be rooted from our real lives. - Introduce yourself & be Honest & Humble (not that self promotion or slight embellishment ain’t allowed cuz all of us do it on our daily lives too) - Look to first understand and add value before expecting anything back in return (Coveys principle of emotional bank account) - Respect private space -I can add a couple more but I guess I will save it for an article sometime Point is, that social sites continue to blossom so one can’t really ever write a guide to all of them (besides, the sites are evolving in nature therefore specifics will always change). If people focus on the principles, then the characteristics will always be pretty acceptable. Related to the point of social sites continuing to blossom, is the fact that people shouldn’t try to be on all the popular sites (thus provide unnecessary but I guess now unavoidable business avenues for site registration and syndication services which are intended largely to foster one way communication) because there is no way one would be able to be active and involved in all the communities. Kinda like life again, we aren’t going to be a member of every organization, charity and association in our neighbourhood are we? We should select a few that we like and find appropriate and interact in those meaningfully. So comes to my question for you. Which are your fav social sites? I personally liked digg (btw that where I met you coupla years ago and we used to chat on msn or yahoo – dont remember which, I think I used to use my other nickname “Bang&# ) facebook and am thinking about getting into twitter. I have been out of the online social marketing scene for a while and am looking to come back. So we will be seeing each other more often I guess. Cheers! Sandy Reply Deanna June 1, 2010 at 1:34 pm This is a very well written article. I always joke about the only people making money using social media are the ones selling ebooks on how to do it. All of the points of engaging and communicating with your audience are key points to sales. People send out insane amounts of requests, add friends in large amounts (Facebook is now closing FB accounts when they see this happening. It is considered Spam) and post continuous URL’s into their status updates. It can be used as a wonderful marketing tool BUT I agree that when used in that context professional social medial networks such as linkedin are much more appropriate. Facebook, Twitter, My Space etc… have opened the world up to mass amounts of people communicating with no idea of etiquette. Well written and much appreciated. Reply Haider June 26, 2010 at 3:39 pm A great handbook and some excellent comments, as well! I like how you started off by indicating the connection between face-to-face social etiquette and online etiquette. Once we solidify that connection in our minds, we won’t need to memorize all the points you mention. They’ll simply become common sensical. One observation to add: A lot of what we say is open to a huge set of possible interpretations. We usually narrow down the possibilities based on what we know about the person speaking. If you speak to a person who doesn’t know you, the chances of misinterpretations and misunderstandings grow, so it’s important to be as clear as possible. For example, when using sarcasm with someone who doesn’t know you very well, it’s important to point out that it’s being used, since it may not be so apparent to the recipient. A takeaway from this post: Get a scrolling LED collar for my dog. But first: Get a dog… Reply Tess July 1, 2010 at 7:39 am Really useful and informative article I guess that a lot of people just don’t know about social media etiquette but they have to if they want to be successful in that fast living sphere. Thanks a lot for sharing. Reply Andrew North July 9, 2010 at 8:57 am Hi Guys, i see this is an oldish post, but I just stumbled upon it and thought it was very insightful. I feel many people are becoming aware of what social media is now a days with the likes of face book and twitter however it was interesting to find a good article discussing social media etiquette. Reply megan August 3, 2010 at 6:10 am This is a helpful article.Social media as it means being ‘social’ You don’t want to do things over virtual world what you don’t want to do in real world. Before entering social media world people must know the etiquette. Reply thanos September 1, 2010 at 6:11 pm good post man…is very usefull especially for a full time blogger like myself…cheers Reply Cancel reply Leave a Comment Be sure to wrap all code in <code></code> tags. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo! Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of The New Community Rules (July 2009). Click Here to Verify Techipedia via BuzzVoice Most Popular Posts The Ultimate Social Media Etiquette Handbook How to Create the Perfect Facebook Fan Page 11 Characteristics of Highly Influential Blog(ger)s Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil) Why You Should Have a Secondary Twitter Account Best Internet Marketing Posts of 2009 (and 2008 and 2007 ) Tags bloggers Blogging blogs Business community content customer service delicious digg email facebook flickr friendfeed Google internet marketing kevin rose linkedin Marketing microblogging mixx myspace networking Personal reddit relationships reputation management search Search Engine Optimization seo smm Social Media social media social media marketing social networks social news spam sphinn stumbleupon twitter usability video Viral Marketing web 2.0 web2.0 youtube Portfolio Lateral Action Lifehacker Macgasm Mashable Pistachio: Touchbase Blog Ramblings of a Sysadmin Real Simple Schwag Addict Search Engine Roundtable Professional Bio Spammr from Tumblr Home About Consulting Contact Sitemap Policy Site design by The Other Ben Rudnick. Accelerated by MaxCDN Content Delivery Network. This blog is written and maintained by Tamar Weinberg. The views expressed on these pages are mine alone and not those of my employers. © 2006-2010 Tamar Weinberg. All rights reserved.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

Is it trying to become a wiki?

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Inviting — Building social media applications, such as blogs, wikis, bookmarks, to interact with your audience.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

There is a large reference of these tags on their developer wiki.