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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media? Social Media

Company 207
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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Types of social media. Social networking. Social messaging.

Types 114
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57 Social Media Policy Examples and Resources

Dave Fleet

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines.

Policies 329
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Leveraging social media to reach a wider audience

Koka Sexton

If you are looking to gain a wider reach and increased visibility to a larger audience, leveraging social media can be a great tool. Social Media is Effective. Using social media to expand your reach and grow your brand is an important part of building an audience.

Hashtag 81
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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun. For others, though, social media is old and is falling out of favor. Social media experts are no longer social media experts.

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Why Investors Need to Use Social Media

Convince & Convert

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in. So how can investors make the most of various social media platforms? The Impact of Social Media.

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Social Media Marketing: The Know How's

Social Media Marketing

Gone are the days when social media platforms were just a means of socializing and a virtual school reunion. The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. This new avatar of social media is called Social Media Marketing.

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Leveraging Twitter: From Tools to Tweetchats

Direct Marketing Observations

Tags: Twitter social media marc meyer microblogging brighttalk

Tools 141
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Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. That’s why you need to paint a picture that’s more meaningful and encompasses what “social media&# as a label really is.

Strategy 219
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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Related posts: Understanding the Value of Social Media Data There is a big difference between data and insights.

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Everything You Need To Know About Social Media

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua. Check out the Slideshare presentation below or download the Social Media Playbook yourself on their website.

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Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

I have also found plenty of younger (and not necessarily “less experienced”) folks who still tell me that they “just don’t get it” or that “social media is just about people posting high school photos or talking about what they had for breakfast” Based on these experiences, I’ll attribute the failure to embrace these new mediums as either lack of education or fear of change.

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How to Write a Social Media Policy

Webbiquity SMM

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them. Essential Topics for an Organizational Social Media Policy.

Policies 144
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The propensity to Repeat in Social Media

Direct Marketing Observations

It’s not just social media. Monopolies in social media? Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. Because social media is “still&# new and still growing, the thinking can be that there is always someone new coming to the party that may or may not be reading content for the first time, seeing a site for the first time and using an app for the first time.

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How to Create Effective Social Media Guidelines for Your Business

Hootsuite

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Your employees are on social media. Social media guidelines lay down some rules. Social Strategy

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Social Media > 3 Golden Business Rules for Social Media Engagement 3 Golden Business Rules for Social Media Engagement by Tamar Weinberg on August 25, 2010 Share If you’re doing social media for your business, there’s nothing better than to do it right.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Social Events (e.g.,

Review 125
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Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social).

Campaign 149
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20+ Cool Social Media and Web Tools

Webbiquity SMM

Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Social Mention. ** 5 stars. A social media monitoring tool that combines powerful features (e.g.,

Tools 153
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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself by Tamar Weinberg on June 16, 2010 Share This is a guest post by Kwame Boame. Some people think social media is just fun.

Questions 218
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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? by Tamar Weinberg on January 19, 2010 Share This is a guest post by Samir Balwani , the founder of Training Social , a resource for those interested in social media training. Every industry can benefit from social media.

Discount 142
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Improve Organizational Efficiency via Social Media-Part I

Mindjumpers

As mentioned, Hoist is a browser-based working platform build on the idea of social networks. This helps to eliminate the risk of having employees misusing resources, as well as increasing the sense of interconnectedness and social relation across the organization. By adapting to this method of working socially, synergies have already started to show (e.g. In the mean time, try to imagine how your organization might benefit from working socially.

Process 164
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch. Why do businesses need social media? Social media is changing how we do buisness.

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Twitter Lists Are Life Changing, Threaten Yammer & Others

Socialized

The lists feature, with a few refinements, unlocks so many business and professional applications for the service, and fully implemented, is a real threat to Yammer , Presently and other “alternative” microblogging environments. Tags: Social Media hashtags lists live tweeting Microblogging Presently Twitter yammer microblogging twitter I am among a number of people who have had list functionality added as part of Twitter’s beta rollout of the new feature.

Yammer 126
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Social Media Marketing Advice 2015: Cross-Platform Marketing

Devumi

An overall social media marketing plan is an essential in today’s consumer market. If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. This social media marketing advice isn’t just about becoming SoundCloud famous.

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Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Why Social Media Is Like Getting Stoned Why Social Media Is Like Getting Stoned by Tamar Weinberg on April 20, 2010 Share This is a guest post by Todd Mintz. So, what does this have to do with social media? In my experience, I’ve found that I’m quite successful at making people laugh via social media.

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A Review of Google Social Media Tools

Idaconcpts

Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel. When asked about Google social media tools, the average person will immediately mention Google+. However, that is not the only venture from Google into social networks and, in some markets, not even close to its most successful one. In this article, we will take a look at three of Google’s projects in the social arena.

Review 123
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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Personal , Social Media > 6 Things Parenthood Taught Me About Social Media Marketing 6 Things Parenthood Taught Me About Social Media Marketing by Tamar Weinberg on June 3, 2010 Share Just last year, I became a mother for the first time. That’s not really convincing social proof.

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Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous.

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Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Social Media > Social Media Insecurity: What to do When Online Activity Affects Your Offline Relationships Social Media Insecurity: What to do When Online Activity Affects Your Offline Relationships by Tamar Weinberg on August 18, 2010 Share As social media enthusiasts, we often forget that we live in a different type of world than everyone else.

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Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists. A similar difference exists for microblogging sites like Twitter.

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, customers are using social media to spread the word about the brands they like and perhaps more importantly, don’t like. What’s your Social Media diet?

B2B 170
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How to Write a Social Media Policy for Your Company

Hootsuite

A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial tool even if your organization doesn’t use social media. Because your employees almost certainly do: 72% of Americans use at least one social media platform. Yet 63% of Americans say their employer has no social media policy. A social media policy isn’t just a set of rules. What is a social media policy?

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Best Business Social Media and Blogging Guidelines

The Way of the Web

Social Media policies and guidelines are vital for every business and employee. Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media. List of Social Media Guidelines and Policies: Company Name Document Name Link. AFP Guidelines for using social media [link] (PDF).

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

Tools 169
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The sea change in Twitter sentiment

Direct Marketing Observations

Then yesterday David Binkowski threw a post up on Shamable about gaming social media. Tags: Twitter david binkowski hubspot marc meyer Marketing microblogging social media Social Media marketing todd defren I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. At the same time Hubspot put out it’s 3rd state of The Twittersphere report.

Sentiment 159
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Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, consumers use social media to spread the word about the brands they like and perhaps more importantly, don’t like.

Marketing 185
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Social Media Citizens Hate BP + 4 Other Social Media News Items

Firebelly

Digitalia | Indianapolis Social Media Marketing « United Way of Central Indiana Recognized for their Social Media Efforts | Main | Wendys "Treat it Forward" on Facebook, Twitter & Foursquare for Fathers Day Frosty Weekend » June 11, 2010 Social Media Citizens Hate BP + 4 Other Social Media News Items Do social media citizens hate BP for more than just the oil spill?

News 100
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer?

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. As the report notes, “these social pioneers now ponder whether this new social activity will pay off in business results, and when. Open, public social networks (e.g.,

B2B 140
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Why Twitter Still Matters

Direct Marketing Observations

But now, because of social networks, in this case Twitter, they’re able to have an impact and make a difference on the lives of thousands of people. Tags: SEO/SEM Twitter social media marc meyer microblogging non-profits for social media Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel.

Twitter 153
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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Thats why many of todays colleges and universities are now offering "social media" classes as an option for their students. Welcome to Social Media U. Lesson # 5 Use Social Networks.

Class 216
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Top 6 Ideas for Incredible Viral Content for Social Media.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > Top 6 Ideas for Incredible Viral Content Top 6 Ideas for Incredible Viral Content by Tamar Weinberg on October 29, 2007 Share As many of us alluded to earlier this month at SMX Social Media , viral content is king. Yet again why you are the queen of all bloggy, posty, social media-y things.

Content 153