Microblogging, ROI and Social Networking

Social Media Listening for B2B Marketing

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

B2B

B2B Social Media Radian6 Tweetdeck

Book Review: Social Media Marketing

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review

Review Social Media Marketing Handbook

Choice of Form: Two Legal Seminars As Social Media

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

The blogger (Professor Jutras) posts his ideas, occasionally throws in some editorial and takes some light, widget-fed microblogging (the current events some students share). Tagged as: blogs , college , forums , law school , seminars , social media , vbulletin , wordpress { 2 trackbacks } What Can I Do For You, Commentators? |

Social Media

Social Media Class Forums Microblogging

The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? page views SEO ROI — 1.2

Social Media

Social Media StumbleUpon SEO ROI

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

MAY 18, 2010

I see more and more people complain about not being able to measure social media ROI and I wonder what they may be doing wrong. I think when businesses get experimental and do some SWOT analysis of their social media engagements, they will be able to know which areas to keep on experimenting to find a better strategy.

Social Media

Social Media Strategy StumbleUpon Digg

Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place!

ROI

ROI Microblogging StumbleUpon Digg

The Social Media Strategist

Social Media Network Marketing

MAY 29, 2010

Saturday, May 29, 2010 The Social Media Strategist Develop comprehensive social media strategy, leveraging the major social networks (LinkedIn, FaceBook, Twitter, YouTube, MySpace), blogs, video, stand-alone social newtorks, social commerce and more.

Social Media

Social Media Widget Reputation Disqus

Koka Sexton dot Com

Koka Sexton

DECEMBER 20, 2009

How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Superlist of What Not To Do In Social Meda From our own collection of casestudies and articles about what not to do in social media- mistakes, blunders, failures, etc. Leave a comment!

Case Study

Case Study Wiki Software List

Corporate Social Media Reading List

Koka Sexton

DECEMBER 20, 2009

How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Superlist of What Not To Do In Social Meda From our own collection of casestudies and articles about what not to do in social media- mistakes, blunders, failures, etc. Leave a comment!

List

List Social Media Case Study Wiki

Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

JULY 21, 2009

If you have many customers, it is a cost you should be willing to invest in for what I believe is to be a positive ROI. And if you don’t have enough people, then you should staff up. Reply Ely Rosenstock July 22, 2009 at 7:08 pm Good response. The onus is on the company to make the customer feel like they matter.

Social Media

Social Media Strategy Marketing Vimeo

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

MARCH 17, 2010

A Community Manager who does use social platforms needs to be able to track its effectiveness in… um… getting people through the door. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.

Communities

Communities Twitter Web 2.0 ROI

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing

Marketing SEO Journal Engineering

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. SEO is all about manipulating the search results for profit (however much you hide that fact, it’s true) and you should always bear in mind what the consequences of your actions will be. PS – hope you’re feeling better now!

Reputation

Reputation Chemicals Issues Consultant

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools

Tools Twitter Tips Statistics

How to Craft the Perfect Post on Facebook, Twitter and Instagram

Buffer Social

MAY 18, 2017

Managing a social media strategy is consistently challenging for individuals and businesses of all sizes. Continually measuring your ROI and social analytics. Added to that, each major social network has continued to diverge both in how they are set up and what your audiences expect on each one. – Instagram.

Instagram

Instagram Twitter Facebook CPA

Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

JANUARY 31, 2011

As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. Twitter success stories: Explaining the ROI of Twitter by {grow}. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises.

Tools

Tools Twitter Tips Hubspot

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. Hopefully, though, you’re considering other social networks to broaden your social media reach. The big question of return on investment comes up often.

Facebook

Facebook How To Marketing URL

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics

Statistics Research Social Media B2B

20+ Social Media and Online Resources for Realtors

Josh S Peters

JANUARY 25, 2009

Social Networks Active Rain – A social network for real estate professionals to gather and tell their war stories, start conversations, get advice, and connect with each other. RealTown – Network with agents, buyers, sellers, investors, etc. Think about buildings.

Real Estate

Real Estate Resources Social Media Delicious

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media

Social Media Marketing Consultant Communities

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

JUNE 16, 2010

Are you reaping great benefits from your social efforts? Are you getting ROI on your investments on the social web? Social Media marketing is about building relationships and conversations. Building relationships takes time so you have to give it enough time before you will see good ROI. What is working for me?

Questions

Questions Social Media How To Postrank

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? While 28% of U.S.

Research

Research Social Media B2B Statistics

Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Reply Gab from SEO ROI December 20, 2007 at 8:33 pm Aaaaaaaaaaaaaaaan Tamar’s back to being critical of Digg. Reply Gab from SEO ROI December 20, 2007 at 8:36 pm @ Lyndon: I think that’s the most powerful, cutting, poignant criticism and statement anyone could possibly make about Digg. Love this side of you Tamar!

Digg

Digg Buy StumbleUpon Web 2.0

Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

MARCH 10, 2010

Thankfully, social networking helps make these resources known — if I tweet that I’m reading XYZ, chances are I trust that content and want to share it with everyone else. Lots of promises, not much skill, close to zero ROI. There’s a LOT of bad information out there. What are they tweeting?

Marketing

Marketing How To SEO Training

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Learn more : The Beginner’s Guide to Facebook Analytics.

List

List Social Media HootSuite URL

Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Social Media: Generic Strategy: 50 Ways to Use Social Media : Jeremiah Owyang shows how you can apply social media to some standard social computing objectives. What is the ROI for Social Media? Jason Falls explores the commonly-discussed (but not easily answered) question about social media.

SEO

SEO Social Media Marketing Reputation

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

I’ve never quite said that metrics, ROI, etc. is the essence of social media, but it’s certainly part of it if you want to be called a “marketer.&# Actually, let me say what I believe and have said on this blog and to anyone who asks: social media is about real relationships with real people.

SEO

SEO Social Media Marketing Digg

Kevin Rose is Digg's Biggest Hypocrite ¬ª Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

JULY 30, 2010

Digg keeps seeming like a social network on the downhill slide. Reply Anonymous November 10, 2007 at 6:57 am Social networking is a serious problem. Still, Kevin has created a thriving (business &)social network model that isn’t going bust anytime soon. Deal with it and/or carry on!

Digg

Digg Reddit StumbleUpon URL

Social Media Informer

Social Media Listening for B2B Marketing

Book Review: Social Media Marketing

Trending Sources

Choice of Form: Two Legal Seminars As Social Media

The Great Social Media Traffic Debate: Niche or General Networks?

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Social Customer Support delivers Strong ROI

The Social Media Strategist

Koka Sexton dot Com

Corporate Social Media Reading List

Why Customer Service Should Be in Your Social Media Marketing Strategy

10 Community Manager Responsibilities that Don't Involve Twitter.

Best Internet Marketing Posts of 2009

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

How to Craft the Perfect Post on Facebook, Twitter and Instagram

Best Twitter Guides, Tips and Tools of 2010

How to Use Facebook for Business and Marketing

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

20+ Social Media and Online Resources for Realtors

What Traits Define a Social Media Marketer?

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Best Social Media Stats and Market Research of 2010 (So Far)

Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg

Advice for a New Internet Marketer (or How to Spot Internet.

The Ultimate List of Social Media Definitions You Need to Know

Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

Why SEO is Easier than Social Media Marketing

Kevin Rose is Digg's Biggest Hypocrite ¬ª Techipedia | Tamar Weinberg

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