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Content Marketing Survey Shows Marketers Still Behind in Metrics

Spin Sucks

The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. 6-10: Additional Proven Metrics.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind.

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Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Facebook Wednesday announced several metrics -related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. Through our client teams: We’ll continue to communicate important updates to metrics that impact our partners directly through our partner teams. percent.

Four Metrics for Measuring Social ROI

Mindjumpers

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Following are four of those metrics for measuring social media ROI, which we see as of great importance. Brand Awareness.

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The Single Most Important Social Media Marketing Metric

Convince & Convert

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers! The End of Vanity Metrics.

Facebook Announces More Metrics Fixes

SocialTimes Facebook

Facebook announced more metrics updates Friday, this time affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons. When an advertiser begins creating a campaign, the tool provides them with an estimate of both the potential overall reach and the estimated daily reach of their ad campaign.

Monday Roundup: Email Metrics

Waxing UnLyrical

Email metrics can open your eyes to what works and what doesn’t. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. Email Marketing: Campaign Analysis, Metrics, Best Practices. ” 7.

3 Website Metrics to Watch Daily

Puzzle Marketer

What’s important about these metrics is that they aren’t the end game. These metrics below allow you to do that. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. This metric will tell you a lot about the trends of the people visiting your site. Links to Your Site (Google Webmaster Tools) – The currency on the web is valuable outbound links to websites you value.

4 Important Snapchat Metrics Your Brand Should Be Measuring

Convince & Convert

Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. One interesting thing about Total Unique Views is that it’s on par with what Snapchat delivers themselves as ads metrics. Those screenshots can be used as an engagement tool.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Determining which tools are right for you requires a clear definition of your objectives.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. 1) Alexa.

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5 metrics to track on Twitter

Akamai Marketing

But is number of users the best metric to track? Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals. Here are 5 metrics to measure on Twitter. They aren’t the only metrics and. Metrics social media Study advice analytics metrics TwitterIt happened again this weekend.

Three Tools to Show PR Value

Spin Sucks

Show PR Value with These Tools. To make a case for the PR value you provide (and your budget) to even the most reluctant executives, you’ll need three tools: A crystal clear strategy; . When I ran an agency, these are the three tools I had ready whenever I had to go head-to-head with a request like this. Every client has different metrics for success. By Aly Saxe.

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Why Twylah Is My Favorite Influential Tool

Unspoken

In coming weeks Twylah will introduce new action metric feature, which will give you a great insight into engagement factors of your topics. Twylah is the primary tool I use when I’m looking for potential users to follow on Twitter and when I’m looking for a topic or subject matter over which I can engage with others. Are you curious how Twylah works? Twylah vs. Klout.

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8 LinkedIn Tools for Business

Pamorama

From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential. 8 great LinkedIn tools for business. It distributes content and helps you manage and track the metrics of social campaigns and review/reply to all comments across social networks via one interface. SlideShare. OFunnel. SyncME. Oktopost.

How to Draw Meaningful Conclusions from Social Media Metrics

Convince & Convert

If you don’t have a benchmark for your company’s KPIs, it’s impossible to know whether your efforts are improving or stagnating — or how a bump in specific metrics reflects overall business success. Tools for Measuring Your Social Media Efforts. Constant, long-term monitoring of metrics can help companies pinpoint the average conversion rate of followers becoming paying customers.

12 Time-Saving Tools for Content Marketers

Convince & Convert

Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. If you’re looking for an advanced customer analytics tool that you don’t need a PhD to use, then MixPanel is for you. Like many analytics tools, it has standard features such as funnel reports, retention analysis, and user segmentation.

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45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Landing page tools. billion one.

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Facebook Adds Guide, Heatmap Features for 360 Video; New Video Metrics

SocialTimes Facebook

It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos , Guide and Heatmap, along with new video metrics in Page Insights. Heatmap is a visual insights tool that displays the portions of the field of view for 360-degree videos that viewers are spending the most time watching.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

“ Even if social only contributes to the upper funnel, via tools like multi-channel funnels that we have in Analytics , you can still show how that actually attributed to a conversion a little bit later down. Social Pros Podcast digital marketing integrated marketing search marketing Social Media Marketing social media metics social media success metrics Social Media Tools Social Pro

Time-Saving Tools and Apps for Social Media Management

SocialFish

So without further ado, here are eight social media management tools and apps that will help you enhance productivity while cutting down time: 1. HootSuite is hands down the most commonly used tool for social media management by profits and non-profits alike. The tool also integrates detailed posting schedules, advanced analytics including Google Analytics and insights from Facebook.

10 Tools for Measuring Your Social Media Influence

Pamorama

For the most part, marketers have been limited to piecemeal metrics like followers, likes, and page views. Here are a few tools to get you started with benchmarking: Klout. TwentyFeet is a metrics aggregator for all your social media and Web properties. It pulls and generates metrics from Twitter, Facebook, bit.ly, YouTube, Google Analytics, MySpace. PostRank. PeerIndex.

9 of the Best Free Social Media Analytics Tools

Pamorama

S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Buffer Buffer is a great tool that will help you in two main ways. Want to know what’s working on social media?

[Cool Social Tools] The Power of Breezio

SocialFish

Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! We care about more than just giving you the tools to a knowledge ecosystem, we want you to understand it and improve upon it. Cool Social Tools FeaturedOptimal Community Engagement.

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SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

In this post I’d like to highlight some of the key metrics for publishers to focus on. Primary Success Metrics. YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. These metrics help you to measure that and to compare search with other types of site visitors (like social media and direct navigation).

Wasting Time on Klout and Influence Metrics

Geoff Livingston

Enough has been said about Klout , high scores and their deficiencies, as well quantifiable metrics in general. When we focus on influence rankings — tools that quantify a media form’s participants like it was run by journalists — we walk away from the basic truth about these particular types of media. Klout only gives President Barack Obama an Influence Score of 48.

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10 Essential Online Tools for Small Business Owners

Small Business Mavericks

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. Here are 10 of the best online tools for doing all of the above. Yammer – Yammer is an internal communications tool. It’s the perfect tool if you have a small business operation that extends around the world, with key people in your organization placed in different location internationally.

4 Free Social Media Spring Cleaning Tools

Firebelly

Use these four free tools to gauge how you’re doing and how you can improve. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. BONUS: You can enter any Facebook page URL—making it a great tool for competitive analysis too. For Instagram: Union Metrics Instagram Account Checkup. For Blogs: HubSpot’s Website Grader.

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What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics

Buffer Social

Especially as almost every platform has a range of features and metrics. In this post, we’d love to help you navigate the world of social video metrics. We’ll break down video metrics across Facebook, Twitter, Instagram and Snapchat to give you a definitive guide to what you can measure on each platform, how you can measure it and importantly what each metric means.

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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools.

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? These tools are useful for pulling social data on your own site as well as the competition. Social Crawlytics allows you to crawl a domain to drill down on social metrics by URL and author. Management Tools. Other Analytics and Tracking Tools. Real-Time Analytics.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Content Curation Tools. Content Creation Tools. List.ly (free/paid).

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Why You Need to Set Metrics Before Innovative Ideas

Spin Sucks

Even in companies with a culture of tracking and measuring, there’s a tendency to establish metrics after an initiative has already begun. Here are three ways that establishing metrics beforehand can set your ideas up for success. Metrics Create Project Clarity. Metrics Establish a Project Baseline. Metrics Encourage Honesty. By Jay Baer.

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. What to do?

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give you a sense of how amazing the landscape is, here’s a graphic of some of the social media tools available: social media management, listening, analyzing, content creation and more.

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The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Twitter Web Analytics. Topsy Social Analytics.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. The answers are out there, and there are tools to help you find them. Chapter 1: 19 Free Social Media Analytics Tools. Buffer. Klout.

A Hammer Isn’t a House – Don’t Confuse Tools with Metrics

Convince & Convert

She asked me several questions about specific social media measurement tools, and what I thought of each of them. She remarked that she really liked the statistical packages of certain tools based on how they were able to compare data to her competitors, and export that data into understandable formats, and so forth. Tools Don’t Pick Metrics. It was a great time.