10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. 6-10: Additional Proven Metrics.

The 17 Best Social Media Management Tools

Webbiquity SMM

Fortunately, social media management tools are increasing in number and sophistication as well. For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. Sample review: “Buffer is a great automation tool.

Trending Sources

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Facebook Wednesday announced several metrics -related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. This metric evaluates all posts produced by people via an app or website.

3 Website Metrics to Watch Daily

Puzzle Marketer

What’s important about these metrics is that they aren’t the end game. These metrics below allow you to do that. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. This metric will tell you a lot about the trends of the people visiting your site. What are your most important metrics?

The Single Most Important Social Media Marketing Metric

Convince & Convert

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. The End of Vanity Metrics.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out.

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All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics?

Facebook Announces More Metrics Fixes

SocialTimes Facebook

Facebook announced more metrics updates Friday, this time affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons. Note that this tool does not reflect reach for campaigns that have already run, nor does it affect any other reach metrics.

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50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience.

5 metrics to track on Twitter

Akamai Marketing

But is number of users the best metric to track? Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals. Here are 5 metrics to measure on Twitter. They aren’t the only metrics and.

Why Twylah Is My Favorite Influential Tool

Unspoken

In coming weeks Twylah will introduce new action metric feature, which will give you a great insight into engagement factors of your topics. This is why I use Twylah as my primary tool for determining my influence and that of others.

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The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

In this guide, we’ll go through everything about Instagram analytics — from what metrics and insights are available to how to get all them for free to what you can do with them to boost your Instagram marketing. Chapter 2: Instagram insights and 10 other free Instagram analytics tools.

8 LinkedIn Tools for Business

Pamorama

From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential. 8 great LinkedIn tools for business. 8 LinkedIn Tools for Business is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

How to Draw Meaningful Conclusions from Social Media Metrics

Convince & Convert

If you don’t have a benchmark for your company’s KPIs, it’s impossible to know whether your efforts are improving or stagnating — or how a bump in specific metrics reflects overall business success. Tools for Measuring Your Social Media Efforts.

The Six Best Google+ Marketing Tools

Webbiquity SMM

As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. This metric represents the number of persons who are following a user’s posts at Google+. Sample review: The Google+ tool “I find really useful is CircleCount.

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12 Time-Saving Tools for Content Marketers

Convince & Convert

Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. If you’re looking for an advanced customer analytics tool that you don’t need a PhD to use, then MixPanel is for you.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

“ Even if social only contributes to the upper funnel, via tools like multi-channel funnels that we have in Analytics , you can still show how that actually attributed to a conversion a little bit later down. Tweetable Moments Be known as the expert on your brand and industry.

10 Tools for Measuring Your Social Media Influence

Pamorama

For the most part, marketers have been limited to piecemeal metrics like followers, likes, and page views. Here are a few tools to get you started with benchmarking: Klout. TwentyFeet is a metrics aggregator for all your social media and Web properties.

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

In this post I’d like to highlight some of the key metrics for publishers to focus on. Primary Success Metrics. YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. Secondary Metrics.

45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. Zapier is a great tool for automating your marketing tasks. This is also a good tool for identifying influencers.

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9 of the Best Free Social Media Analytics Tools

Pamorama

S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Want to know what’s working on social media?

Facebook Adds Guide, Heatmap Features for 360 Video; New Video Metrics

SocialTimes Facebook

It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos , Guide and Heatmap, along with new video metrics in Page Insights.

Time-Saving Tools and Apps for Social Media Management

SocialFish

So without further ado, here are eight social media management tools and apps that will help you enhance productivity while cutting down time: 1. HootSuite is hands down the most commonly used tool for social media management by profits and non-profits alike. Raven Tools.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. RazorSocial (Social Media Tools).

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 1) KnowEm SMO Tool.

[Cool Social Tools] The Power of Breezio

SocialFish

Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! Cool Social Tools Featured

10 Essential Online Tools for Small Business Owners

Small Business Mavericks

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. Here are 10 of the best online tools for doing all of the above. Yammer – Yammer is an internal communications tool. Google Analytics – Google Analytics is free and allows you to track key metrics on your website.

One Social Media Metric to Rule Them All

Visually SM

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

The good news is that there are many content marketing tools available to help you streamline the process. It illustrates which brands use the 25 tools they reviewed, what’s great about each one, and who theywork best for. Content Curation Tools. Content Creation Tools.

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? These tools are useful for pulling social data on your own site as well as the competition. Management Tools. Other Analytics and Tracking Tools.

4 Free Social Media Spring Cleaning Tools

Firebelly

Use these four free tools to gauge how you’re doing and how you can improve. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. BONUS: You can enter any Facebook page URL—making it a great tool for competitive analysis too.

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10 Great Alternatives to the Google Keyword Research Tool

Pamorama

It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. 10 best alternatives to the Google Keyword Tool.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

There are many powerful social media tracking and analytics tools available that can monitor your performance on social media sites like Twitter. TwitterGrader : Twitter Grader is a free tool that allows you to check the power of your Twitter profile.

A Hammer Isn’t a House – Don’t Confuse Tools with Metrics

Convince & Convert

She asked me several questions about specific social media measurement tools, and what I thought of each of them. Tools Don’t Pick Metrics. But you can’t be seduced by a tool on your quest to effectively measure your social media program.

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The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. But this time I’m going to highlight free tools that anyone can use.

Wasting Time on Klout and Influence Metrics

Geoff Livingston

Enough has been said about Klout , high scores and their deficiencies, as well quantifiable metrics in general. Reality Social Media barrack obama community influence klout metricsKlout only gives President Barack Obama an Influence Score of 48.

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How Tools Measure Your Internet Life

Ari Herzog

There are many tools that analyze your internet life, some focusing on brands and companies and others specific for individuals. Over 300 tools analyze Twitter and Facebook activity , for instance. Tools include their own perks. If you want something else, a tool exists for it.

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What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics

Buffer Social

Especially as almost every platform has a range of features and metrics. In this post, we’d love to help you navigate the world of social video metrics. The complete guide to social video metrics. Metrics available: Minutes viewed. Metrics available: Views.

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The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. With all these tools to choose from, how can you stay on top of the latest and greatest?

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