Techipedia: Tamar Weinberg

DECEMBER 5, 2012

In SEO it may be the amount you increase traffic, in pay per click, it may be the number of sales your ads make, in social media though, this can be a much wider and less “defined” metric. Data is powerful and having a large social graph to interact with can give you some real insights into your visitor base.

Social Media 260

Social Media Analytics URL Campaign 260

Twist Image

FEBRUARY 4, 2013

When marketing professionals talk up the merits of digital marketing and/or social media, there is a common trend to regress back to the traditional metrics that advertisers have been leaning on for far too long. social graph. social media. social media analytics. It's still fairly traditional, isn't it.

Social Graph 110

Social Graph Sentiment Advertising Loyalty 110

Twist Image

APRIL 23, 2013

The caution with social media is that these connected channels are highly personal. While billions of people are connected, the vast majority of these individuals keep their social graphs to a manageable number of connections (recently, Facebook reveled that the average user has about 200 connections ). social graph.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Kikolani

MARCH 11, 2013

Identify top pages, view social activity data, and analyze anchor text. Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Social Media Monitoring. Social Media Campaign Management.

SEO 167

SEO Tools Analysis CPC 167

Keyhole.co

NOVEMBER 6, 2022

With Keyhole, users can monitor all their competitors at the same time, getting key benchmarking metrics as well as competitive intelligence to help them beat the competition. All of the social metrics you need to understand ( and beat ) your competitors with Keyhole’s Comparisons feature. Try Comparisons Today.

Tools 52

Tools Social Media Sentiment Price 52

Convince & Convert

JANUARY 13, 2011

The obvious potential here is talent recruiting, in both finding potential employees and examining their online social graphs. They can see how connected and networked those people are online and how they make use of the available social channels. . 6 Critically Undervalued Social Media Success Metrics.

Company 140

Company Conversation Radian6 Social Graph 140

Convince & Convert

FEBRUARY 3, 2016

Lately, it seems to have moved to a dangerous place of ROI, subject lines, and vanity metrics. Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume.

Content 60

Content How To Marketing Case Study 60

Convince & Convert

MARCH 9, 2016

Vanity metrics such as likes, shares, views, and engagement are an easy way to narrow down your list of prospective influencers, but will this approach get you the results you are looking for? To identify long-tail influencers that are ideal for your target community with speed and ease, use a social graph and affinity data.

Influencer 60

Influencer Marketing Authentication Social Graph 60

Proactive Report

OCTOBER 30, 2011

Dell recently commissioned Forrester to do some research on the impact of responding to customers and they found that those with a listening and digital engagement initiative are rewarded with improved customer satisfaction scores, loyalty and brand metrics. (No It pays to map your social graph. No big surprise there!).

Social Media 95

Social Media Retail Airlines Social Graph 95

Firebelly

JANUARY 29, 2010

Using a database of over 30,000 accounts that have been analyzed with TweetPsych, the first dimension I’ve looked at is “Social Behavior”. The more friends in my social circle (aka my "social graph") talk about your brand, the more likely I am to see your brand, click on your brands listing and become another voice talking about your brand.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. The fact that I didn't actually give you the EXACT success metric for YOUR company, doesn't invalidate it.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Keyhole.co

NOVEMBER 19, 2020

Social Mention 16. Sprout Social 21. Union Metrics. Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. The tool provides over 150 different metrics related to all the major social networks. Union Metrics (Twitter).

Tools 98

Tools Social Media Sentiment Price 98

Twist Image

MARCH 14, 2012

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? Facebook is bringing your social graph into the ad equation and is turning brand content into one of its primary sources of advertising. advertising metric. social graph. advertising metric. advertiser.

Adwords 106

Adwords Social Graph Affiliate marketing Advertising 106

Bare Feet Studios

OCTOBER 10, 2008

&# On the contrary, finding the signals within the noise is not easy, not obvious, and when it comes to businesses developing social media campaigns, I do support the likes of, “Don’t try this yourself. This ad featured a professional driver on a closed course.&#

Social Media 40

Social Media Construction Consultant Upcoming 40

Webbiquity SMM

AUGUST 28, 2012

.” What exactly is a social graph? Writing that “one thing I don’t like (about social media) is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean,” Mike Moran explains in plain words what a social graph is and what its limitations are.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 8, 2010

More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? The Live Feed and Social Graph is what they are selling marketers on. It is making things much worse.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Webbiquity SMM

APRIL 9, 2012

A newer and (possibly) more accurate influence metric site is Kred , which is also worth checking out. by Social Media Examiner. Search Social Media More Efficiently with Greplin. “Greplin social media search can access more than just your Facebook, Twitter, and LinkedIn accounts.

Review 200

Review Tools Social Media Klout 200

Buffer Social

DECEMBER 6, 2023

For out-of-network sources, X uses your social graph (tweets popular among people with similar interests) and topic embeddings (based on your preferred topics, with X categorizing posts into 145,000 communities). But reaching a wider audience shouldn’t always be your North Stars success metric. 

Analysis 88

Analysis Twitter Meme Hashtag 88