DigitalPR Chat #1 Content and KPIs

The Proactive Report

A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools. Use metrics you can take to the CFO!

RFP 52

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Or, it’s because the agency had to tackle a big RFP, or client renewal project, an office space move, or some other circumstance that caused senior staff to knowingly and willingly take their eye off the content ball in favor of spending those hours in some other way – and that’s the kiss of death. I also include here one hour per week for basic metrics and reporting (which includes blogging, chunky content, social media, and official social outposts).

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Metrics like aggregate daily comments and likes per page and per post, and things like that. You mentioned Facebook metrics at the beginning of the call.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Metrics like aggregate daily comments and likes per page and per post, and things like that. You mentioned Facebook metrics at the beginning of the call.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Metrics. Managing the RFP Process. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. TECHNOLOGY. Infrastructure. Network.

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

Let’s be honest, if non-geeky Internet people don’t know what Alexa ranking is, it’s this metric system that is only quantified by this tool bar at.0001% of the world has. Where are these people who are creating these RFP’s getting that from?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There is of course relentless chatter about social media ROI and success metrics. On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator.