Adam Sherk

OCTOBER 6, 2010

PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms. PostRank counts “engagement events” which it defines as individual activities such as a tweet, like, comment, digg, RSS view, etc. So I ran 30+ news sites through the tool.

Sites 176

Sites News Postrank Engagement 176

SocialFish

DECEMBER 3, 2010

or higher out of 10 by my beloved PostRank plugin. I’m going to test whether this selection can be automated to some extent (thereby creating an example of how YOU can save time should you want to use PostRank rankings for your own association curating!). 8 Social Media Metrics You Should Be Measuring (Social Media Examiner).

Postrank 168

Postrank Curation Foursquare Case Study 168

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# So I figured there are probably a lot of people who have the same question. Read All About It!

Postrank 193

Postrank Metrics Tourism WordPress 193

Janet Fouts

JANUARY 27, 2011

Postrank Analytics. Is one of the best blog metrics tools out there, and now they’re reaching deeper into your traffic incorporating Google Analytics and Feedburner. It supposedly also rates your search engine visibility but that’s a paid service that’s not available yet, so I haven’t evaluated it.

Klout 138

Klout Brands Social Media Postrank 138

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

SEPTEMBER 13, 2010

But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. This is a young guy in college, and he gets what measurement is and isn’t.

Class 134

Class Postrank Tourism Blogroll 134

Convince & Convert

SEPTEMBER 18, 2011

Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets: 1. Consumption Metrics. The key is to not stop your metrics train at this depot.

Metrics 153

Metrics Types Postrank Content 153

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. In this case, the local organizations are pushed out by the larger national volunteer organizations and they may miss out on some search traffic. Read All About It!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 7, 2010

Faulty media metrics make for a guessing game , by Mathew Ingram at GigaOm. Especially if your shit service is broken from within. And no, I’m not making any political comment; just a practical one. The operative “p&# here is practical. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

NOVEMBER 23, 2010

Id love to see some metrics on the effectiveness of advertorials. I, as a blogger, dont ever expect the same amount of credibility as a trained journalist. But, if people get paid for reviews, credibility will go down the tubes. Rich: Appreciate your thoughts. Joe: You and I share interest for sure! Tks for the kind words. Read All About It!

Class 184

Class Blogger Issues Review 184

Kikolani

JANUARY 26, 2010

Again, in an ideal world, the social media strategist would be able to overlay social media actions with business metrics and be able to show social media influence in the bottom line. Instead, Sarah met with one of the social metrics panel members from IBM, Tiffany Winman. and jumped into their conversation near the end.

ROI 114

ROI SEO Social Media Tips 114

Kikolani

JANUARY 16, 2011

Question: What are the metrics to focus on when “sales leads&# are the goal for your blog? Another service to look into in conjunction with Google Analytics is PostRank Analytics ( https://analytics.postrank.com/ ). Have used Twitter, too, and am a total metrics geek, but curious how you find out what readers really want.

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

FEBRUARY 8, 2011

Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

List 161

List Class How To Comments 161

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) your own set of metrics. By the way, “sucking less&# is not a measurable metric, get your own. Are you trying to create community? Are you hoping to help along your SEO efforts? Then live it. Why should your customers care?

Press Release 238

Press Release Technorati Klout Metrics 238

ProBlogger

APRIL 6, 2011

These are softer metrics—they will harden over time. analytics, PostRank, Twitter, social bookmarking websites, and so on. When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them.

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g., Traditional and social media measurement tools usually provide 3 broad types of automation: 1. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. No, the problem is that most people gravitate to PR because they are "word" people and not numbers people, so metrics scare them. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 258

Class Education Metrics Creative Commons 258

Convince & Convert

MARCH 3, 2010

Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. There’s an optimal time of day and day of week to tweet. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Ari Herzog

MARCH 3, 2011

PostRank also runs invisibly and shows me metrics about the popularity of blog posts to help me know what you like to read and what you hate. I use this for a few pages, though you’d never see it as everything happens behind the scenes. ReplyMe emails any comment author when someone replies.

WordPress 168

WordPress Lurker Postrank NoFollow 168

Waxing UnLyrical

NOVEMBER 21, 2010

Don’t sweat the Twitter metrics , by Seth Duncan at Context Analytics’ blog (now Beyond Analytics). by Daniel Sitkin at Metrica’s Measurement Matters. Why: it’s one of the most important questions we can – and need to – ask. Why: Measuring the channels is not important. Read All About It!

Postrank 119

Postrank Conference Tourism Analytics 119

Convince & Convert

MAY 22, 2012

I recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. We tried to create “new” definitions for ROI instead of focusing on the one metric that trumps all – money.

Metrics 149

Metrics Analytics Report Google 149