Hootsuite

OCTOBER 21, 2020

Then we went one step further: we evaluated each respondent using our Social Maturity Assessment , a tool that studies how organizations use social media and benchmarks how they compare to others in their industry. We asked them all the questions you’d expect about social tactics and strategies and results. It doesn’t stop there.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

JANUARY 2, 2019

2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. Understanding these goals and metrics will set you up for an actionable, measurable ROI. Below are some common goals for businesses on social media alongside the metrics you can track to help you better reach those goals. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 98

Metrics Content Marketing Newsletter 98

Kikolani

NOVEMBER 2, 2012

See these example presentations using Prezi that demonstrate how this tool can be used to take your presentations to the next level. Measuring Marketing Effectiveness: 6 Metrics You Need to Track – For content marketers, metrics provide deep insights into how our content is performing. Share Your Best Blog Posts.

Mashup 117

Mashup Resources SEO RSS 117

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

ProBlogger

AUGUST 29, 2012

While not all bloggers use or focus on all techniques, the ones we’ve covered probably make up the core traffic tools used by bloggers today: Image courtesy stock.xchng user angel_ruiz. search engine optimization. Search engine optimization metrics. Content marketing metrics. Online advertising metrics.

Metrics 40

Metrics Blogger Collaboration RSS 40

Kikolani

SEPTEMBER 21, 2012

It’s a tool that can offer amazing results. How To Conduct A Link Audit – If you remember nothing else, remember that metrics alone should not be used to make decisions. Top 5 Paid Search Ad Mistakes Small Business Make – Hopefully, you aren’t making these mistakes and if you are, you now know how to fix them.

Mashup 117

Mashup Resources SEO Remix 117

Convince & Convert

MARCH 28, 2016

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. Search Trends. 6-10: Additional Proven Metrics. Additional Proven Metrics. Conversions.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Sprout Social

SEPTEMBER 1, 2021

Which metrics matter to you and which ones should you focus on? Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. It puts can put all of your other social media metrics into context so you can understand where your brand stands. What is share of voice?

SEO 144

SEO Social Media Metrics Sentiment 144

Webbiquity SMM

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Marketing Charts ). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 3, 2016

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. A very good spying tool where you can see your competitors website analytics.” 3) BuzzSumo.

Tools 100

Tools Sample Samples Price 100

Jeff Esposito

MAY 20, 2011

This is an interesting piece that takes a look at the evolution of tools. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. The real reason is that while it shows a number and some other fancy metrics, it is not the end all be all.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

This is an interesting piece that takes a look at the evolution of tools. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. The real reason is that while it shows a number and some other fancy metrics, it is not the end all be all.

Klout 30

Klout Paid Search Analysis Small Business 30

Razor Social

MARCH 16, 2017

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization Tool Categories. To do this more efficiently, try using one of the following tools. Analytics Tools. Lead Capture Forms.

Conversation 98

Conversation Tools Template Templates 98

Hootsuite

JUNE 13, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. It’s a great metric to focus on if you’re looking to increase brand awareness or sales. In the past, share of voice was used to measure the success of your paid advertising.

Social Media 144

Social Media How To HootSuite Metrics 144

Koka Sexton

APRIL 27, 2023

The Waterfall Model: An Invaluable Tool for Content Marketing Content marketing is a beneficial tool for getting your organization’s message heard. This typically includes metrics such as website traffic, engagement rates, and conversions.

Overview 52

Overview Content Marketing Metrics 52

Keyhole.co

MAY 18, 2023

Monitor your TikTok profile metrics YouTube 101. Check your YouTube channel metrics Others 121. Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion. Chalk out your social media strategy and arm yourself with social media analytics tools like Keyhole.

Statistics 59

Statistics Social Media B2B YouTube 59

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. Marketing automation is a big growth area and if you haven’t invested in a marketing automation tool now is the time to do so. Marketing Automation. billion one.

Tools 40

Tools BuzzStream Marketing Template 40

The Realtime Report

DECEMBER 18, 2018

In the year ahead, brands should remember that social media is a powerful tool for interacting with audiences, not just for delivering offerings. I will pay attention to the metrics that matter. They offer positive reporting, but no context for future marketing decisions — something actionable metrics can do.”.

Marketing 89

Marketing Metrics Privacy Mobile 89

Rebekah Radice

SEPTEMBER 13, 2016

Planning (implementation, deployment, and tracking of critical success metrics). Here’s the steps you’ll take to get there: Step 1: Use tools to find the intent of your audience. what they’re looking for when searching for you). How is this different from other products/services/tools/training out there?

Campaign 143

Campaign Social Media Marketing URL 143

Social Media Marketing

JULY 10, 2013

From the article: "Although consumers are rapidly changing their habits and behavior, marketers still haven''t caught up, prioritizing SEO and paid search efforts above engagement over social media." Storify is adding more tools for brands with new collaboration and export features.

Social Media 167

Social Media Storify Flipboard Press Release 167

Techipedia: Tamar Weinberg

JANUARY 5, 2012

HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Please be sure to check it out as it’s one of the best tools I’ve ever seen , and I would be saying that even if they weren’t a sponsor! This is a review of what tools (e.g.

Marketing 264

Marketing SEO Case Study Small Business 264

Rebekah Radice

SEPTEMBER 13, 2016

Planning (implementation, deployment, and tracking of critical success metrics). Here’s the steps you’ll take to get there: Step 1: Use tools to find the intent of your audience. what they’re looking for when searching for you). How is this different from other products/services/tools/training out there?

Campaign 60

Campaign Social Media Marketing URL 60

Convince & Convert

AUGUST 19, 2016

Kate: So what tools and technology. I know people get really excited to learn about the latest and greatest tools and trends that people are using to help them create content, distribute content. Do you have any apps and tools that you love to share that you recommend your client use? It’s really the content plan.

Engagement 60

Engagement Questions Organization Process 60

Convince & Convert

MAY 10, 2012

And at the end of the day, that is a crappy metric. It is perhaps the most overrated metric in the history of math, because just because somebody shows up at your site doesn’t mean they do anything on your site that is inherently of value. So we’ve learned how to search differently. Here’s the thing.

Hubspot 114

Hubspot Mobile Analytics Google 114

Techipedia: Tamar Weinberg

JANUARY 5, 2009

If you have the mindset to make Facebook a professional tool, you certainly can turn it into one. 7 Ways to Use StumbleUpon as a Discovery Tool (Dipping into the Blogpond): One of the most important elements of StumbleUpon discovery is one that nobody talks about (and one I intended to write about awhile ago). Rae explains all.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 7, 2012

Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.”

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. We do use a combination of tools. One of the tools we use is Radian6. You said it yourself, Lauren, in your explanation. Lauren : Yes, actually.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

NOVEMBER 12, 2013

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. Organic or paid? Even when organic results fall in the first position, consumers still click on the paid-search ad.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

APRIL 29, 2014

This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. SEO And Other Web Marketing Techniques: Tools Or Tricks? Time for a New Definition of SEO by Search Engine Watch. And investing in SEM also helps maintain search visibility. Is SEO Dead — Or Decentralized?

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MARCH 11, 2013

David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” Search in A World Of Converged Media by MediaPost Search Insider. Search Marketing: Time To Re-engineer by MediaPost Marketing Daily.

SEO 192

SEO Paid Search Engineering Reputation 192

Sprout Social

NOVEMBER 8, 2016

They saw this opportunity to grow by using social collaboration tools to respond to incoming messages faster and more efficiently. There’s no need to make Facebook video any harder as the platform continues to add easy-to-access video tools. For example, many brands are witnessing higher engagement with video tools like Facebook Live.

Facebook 108

Facebook Feed Feedly Social Media 108

Webbiquity SMM

AUGUST 5, 2013

won’t show up in keyword research tools)? Turns out agencies are slightly more likely than in-house marketers (81% vs. 75%) to advertise on social networks, while corporate marketers are significantly more likely to utilize “free” social media tools (89% vs. 71%). Search Engine Journal ). Heidi Cohen ).

Statistics 214

Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media Toolkit (Michael Fruchter): Michael Fruchter writes a great post about the tools you should be using in order to get the most out of social media involvement. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

SEPTEMBER 8, 2010

What social media tool helps small business double their reach on Twitter? What percentage of web searches stop after page one of the results? 80% of companies are using LinkedIn as their primary tool to find employees. YouTube now hosts more than 100 million videos and is the second largest search engine.

Research 191

Research Social Media B2B Statistics 191

Writtent Blog

AUGUST 3, 2016

24 Get the Right Tools – Ahrefs & SEMRush. #25 There are other tools you can use, but to give you automatic reporting, this is probably the best fit for you. Using tools such as SEMRush and SearchMetrics, I researched around 150 travel blogs to find out which of their key terms brought in the majority of their traffic.

SEO 0

SEO Google Sites Engineering 0