Social Networks Have More Reach
Small Business Mavericks
NOVEMBER 21, 2013
If reach is an important metric for your business, there is a new study out that indicates social networks have greater reach than ad exchanges and networks. Social networks were compared to ad exchanges, networks, video networks, and mobile campaigns. Of those, social networks won out for having the highest reach. Before you start any social media campaign, make sure your landing page is optimized and ready to convert.