Social Networks Have More Reach

Small Business Mavericks

If reach is an important metric for your business, there is a new study out that indicates social networks have greater reach than ad exchanges and networks. Social networks were compared to ad exchanges, networks, video networks, and mobile campaigns. Of those, social networks won out for having the highest reach. Before you start any social media campaign, make sure your landing page is optimized and ready to convert.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. If I were to only look at engagement as top metric for content success we would fail.

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. If I were to only look at engagement as top metric for content success we would fail. What are the metrics that drive your business?

How to Get Your First 1,000 Followers on Every Major Social Network

Buffer Social

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a plan in mind. So how do new social media accounts do it?

Instagram analytics: 7 metrics every marketer should track

Talkwalker SM

The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. With social listening , brands can find out how successful their strategies are at the click of a button. Here’s an overview of the 7 metrics that every marketer should track for their brand’s Instagram account.

How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. Social media is equivalent to one big fat focus group that never sleeps. Smart marketers know how to tap into the research and testing power of the social networks without becoming a spammer.

[ANSWERED] Why I Quit Worrying About Bounce Rates And How It Impacted My Blog Traffic

SocMed Sean

It’s not a great metric. For some reason, I was consumed by this ridiculous metric and it was literally giving me a reason to stop writing…to stop answering questions that my readers asked via email…to stop helping people who were Googling questions and not finding solutions. I clearly remembering looking at those metrics, sitting back in my chair, and smiling. Help people understand the complexities of social media and help them solve their problems.

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? Social media metrics are data and statistics that give you insights into your social media marketing performance. Official Social Media Metrics.

How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Indeed, many of the social marketers and PR practitioners that I reached out to are perplexed by Snapchat although most agree that the potential audience is compelling.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

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Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Pam Moore

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? Choosing metrics for success.

48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives.

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. At the heart of social media is people. Earning brand advocates and making friends via the social networks is based on trust. Tips to nurture relationships using social media. Sign up here-> Get Fit Social and Digital Business Series.

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How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. Evergreen content is content that is timeless, sustainable and has a shelf life longer than the latest Facebook feature or favorite mobile application. Social Profit Factor Training Academy and Marketing Nutz Can Help! . How to Subscribe to Social Zoom Factor Podcast .

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads. But what happens when the efficacy of the ad network declines? Why would you spend a lot of money, resources and staff hours on mobile ads if the online or mobile experience itself frustrates, irks and turns away customers?

3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

Download our Content Inventory Worksheet Here–> FREE Content Asset Audit and Inventory Worksheet + Social Media Content Calendar Template. Then you need to take out that awesome business, marketing and integrated social media plan you hopefully have and determine how your content is going to help you meet the goals and objectives in the plan. The social business glass is either half full or half empty.

3 Easy Steps to Organize Your Content Marketing and Assets Today

Pam Moore

Download our Content Inventory Worksheet Here–> FREE Content Asset Audit and Inventory Worksheet + Social Media Content Calendar Template. Then you need to take out that awesome business, marketing and integrated social media plan you hopefully have and determine how your content is going to help you meet the goals and objectives in the plan. The social business glass is either half full or half empty.

Snapchat Now Biggest U.S. Messaging App By Volume, Beats WhatsApp

The Realtime Report

There are many different ways to measure the success of social networks; while we most often focus on user numbers and growth, there’s also value in determining the pure amount of messages or data being sent through a particular platform. New data from Sandvine finds that according to this metric – volume of messages – the ephemeral messaging service Snapchat is dominating competitor WhatsApp.

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. To help you better navigate your Twitter metrics, here are some of the common terms you’ll find on the platform.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Those profiles can then be tested to see what offers, content and/or experiences are most effective in attracting fans, “Likes”, website traffic or any other relevant conversion metric—as well as applied to other marketing efforts. Sticking to Stand-alone Metrics.

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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

I am the co-founder and CEO of a successful social media, digital marketing and conversion optimization agency, Marketing Nutz. Participation, inspiration, human relationships were not invented by Facebook, Twitter or social media of any kind. The sad truth is that it took social media to wake many people up to this fact. Social media now showcases not only the brands that do it right, but also the brands that are lazy. How to Subscribe to Social Zoom Factor Podcast .

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media? Social Media Facts and Statistics. 93% of marketers use social media for business.

10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

Maybe you are feeling overwhelmed and have no idea how to keep up your social presence, content marketing and overall brand during the holiday? Annual Webinar Training Membership-> Social Profit Factor Webinar Annual Pass. How to Subscribe to Social Zoom Factor Podcast .

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75% of Apps Are Used At Least Seven Times Per Month

The Realtime Report

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. The number of downloads is a useful metric, but it’s just a starting point: of those who download the app, how many are retained, and how often are they opening the app? Dean: “This data confirms that building relationships on mobile is hard.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? How much of your web or blog traffic is coming from mobile devices? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels? The truth is you ARE sitting on a gold mine of knowledge to help you drive more business in the online and social world of today!

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

First, I’m going to do the possibly douchey thing of quoting myself, primarily to provide context for this post (I don’t want to assume you read last week’s post): The reason social advertising is becoming so successful is that people are consuming and sharing content, significantly via mobile devices, and significantly via social networks, now more than ever before. Changing interactions, changing metrics.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Top executives: social media marketing is for thee, but not for me.

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Social media and digital marketing requires your greatest asset which is time. Top Metrics to Optimize Your Sales and Marketing Conversion Funnel in Each Stage .

How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Yet with social media platforms, oftentimes messaging is controlled by the user. Distributed content is an effective way to have more control over your social messaging. It’s kind of like the social media version of the “telephone” game: the recipient gets a clearer message fewer iterations from the sender. No offense to other social sites , but Facebook is the big deal in social platforms. 40 percent of mobile devices in the U.S.

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

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What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? The four most popular messaging apps already have more monthly active users than the four major social networks. mobile users in the U.S. What Is Dark Social? Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned. Earned Media: Traditional vs. Social.

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Making Dough(nuts): A Real World Example of Using Social Media.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Making Dough(nuts): A Real World Example of Using Social Media Effectively | Subcribe via RSS Making Dough(nuts): A Real World Example of Using Social Media Effectively August 13th, 2009 Posted in Community , Social Media Tweet Share There aren’t many folks who will argue that social networking isn’t a valuable tool for business.

The Hitchhiker’s Guide to Tracking Website Engagement

Convince & Convert

Everyone wants to know what the magic metric or metrics are to track website engagement. But here’s the secret (and it’s not 42): “THERE IS NO ONE METRIC OR SET OF METRICS THAT WILL WORK FOR EVERY ORGANIZATION.&#. The Make-A-Wish Foundation of America’s engagement approach, metrics, and dashboard remain a work in progress, but I’m happy to share with you how we are approaching each of them. Other Possible Action Metrics We Discussed.

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below.

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The Hitchhiker’s Guide to to Tracking Website Engagement

Convince & Convert

Everyone wants to know what the magic metric or metrics are to track website engagement. But here’s the secret (and it’s not 42): “THERE IS NO ONE METRIC OR SET OF METRICS THAT WILL WORK FOR EVERY ORGANIZATION.&#. The Make-A-Wish Foundation of America’s engagement approach, metrics, and dashboard remain a work in progress, but I’m happy to share with you how we are approaching each of them. Other Possible Action Metrics We Discussed.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

How Tools Measure Your Internet Life

Ari Herzog

Out of 1,229,954 global brand websites analyzed in areas including number of incoming links, mobile device support, location tags, accessibility standards, daily mentions on Twitter, developer plugins used, and dozens of other variables, ariherzog.com has a Heardable rank of 195 and a brand health score of 698 (out of 1,000 possible points). Social Mention is the odd duck that caters to all. If you want to run metrics that you can download to Microsoft Excel, use RowFeeder.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Web CEO , SEO Powersuite ), social media monitoring tools (e.g., What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle.

This Week in Social Media – 5/15/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Which social networks are growing the fastest?

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives?

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They lack basic business, digital marketing and social media marketing knowledge and experience.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Tools.