Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. What are the metrics that drive your business? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

The Realtime Report

MAY 15, 2014

There are many different ways to measure the success of social networks; while we most often focus on user numbers and growth, there’s also value in determining the pure amount of messages or data being sent through a particular platform. Social Media Statistics Sandvine Snapchat social networking statistics Twitch.TV

Statistics 190

Statistics Social Networking Compete Mobile 190

Oktopost

OCTOBER 28, 2022

Luckily, solutions like Oktopost, which bring your social data under one, unified roof, exist to make it easier for you. As an official LinkedIn Marketing Partner , Oktopost is dedicated to providing the best data and reporting tools to help you succeed on this key B2B social network. And it just got even better.

LinkedIn 62

LinkedIn B2B Metrics Report 62

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? How much of your web or blog traffic is coming from mobile devices? 10 Google Analytics metrics you should be paying close attention to on a regular basis. What content your audience likes?

Analytics 167

Analytics Google Metrics ROI 167

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. This metric is estimated.

Analytics 154

Analytics Brands CPA Overview 154

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Invite your friends.

Social Networking 112

Social Networking Widget How To URL 112

The Realtime Report

JULY 29, 2014

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. The number of downloads is a useful metric, but it’s just a starting point: of those who download the app, how many are retained, and how often are they opening the app?

Statistics 178

Statistics Mobile Notification Study 178

yMarketingMatters

JANUARY 10, 2014

The exponential growth of smartphones and other mobile devices is real. More people are using mobile devices to view Web pages. A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. Remember to check how emails display on mobile.

Social Media 277

Social Media Tips Marketing Mobile 277

Webbiquity SMM

DECEMBER 20, 2011

Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” Nine Blog Metrics. Social media/network-referred traffic. Six Twitter Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Sprout Social

JANUARY 27, 2021

Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Although these metrics aren’t the end-all, be-all of your YouTube Analytics, they’re vital for fine-tuning your video strategy. Think of it as YouTube’s version of the Google Analytics homepage. The Watch Time Report.

Analytics 142

Analytics YouTube Video Embedding 142

Keyhole.co

MARCH 7, 2022

Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. What is A Social Media Report? Here we’ll show you the essential metrics you should include in your social media reports to make smart decisions and streamline your efforts. Share of Voice.

Report 52

Report Social Media Metrics How To 52

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Hootsuite

NOVEMBER 30, 2020

Look out for the release, which will allow you to create a mix of up to 10 images and videos in one Instagram post, schedule it within your entire social calendar, and then publish via mobile. For customers on Enterprise Plans with Paid Hootsuite Impact, there are improvements to LinkedIn Video metrics, too. Source: Hootsuite.

HootSuite 119

HootSuite Instagram Metrics Template 119

Unmetric

JULY 2, 2019

Top features: A complete overview of your company page with key metrics. You can even track and analyze your page level data to see your posts’ behavior, the engagement they get, and other key metrics to fine-tune your marketing efforts. Top features: Track and compare your engagement metrics from month to month. Rank Ranger.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Keyhole.co

MARCH 9, 2023

Con: Because HubSpot does so many things, their social listening features aren’t as deep as some of the other tools on our list, and the Pricing: HubSpot’s social listening features are included in their Professional and Enterprise plans, starting at $800 USD per month. Pro: Union Metrics has many easy-to-use analytics dashboards.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. The important metrics to track here are: Engagement : This is a user’s interaction with your Tweets.

Metrics 40

Metrics Twitter Comparison Report 40

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. . •

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MAY 5, 2014

Are not filtered by social networks the same way that corporate messages are Thus, employee social media advocacy gives you Authenticity, Trustworthiness, and Reach. You need strategy, research, metrics, software (I recommend Addvocate.com , where I’m an investor). Easy-to-use, reasonably priced, mobile-friendly.

Guidelines 167

Guidelines Metrics Software Authentication 167

Sprout Social

SEPTEMBER 13, 2022

Tracks your performance and your competitors across multiple social media accounts so you can see how you measure up. Analyze data and metrics from all your social accounts and your posts’ impact on traffic to your website. Templates for every social network. It allows up to 50 projects on free accounts.

Tools 123

Tools Strategy Video Library 123

Your Escape From 9 to 5

APRIL 15, 2022

A set of keywords can return billions of suggested pages in seconds, ranked based on certain metrics such as relevancy, page visits, etc. Is social media management still relevant? Social is the New SEO. SEO expert Neil Patel made a compelling argument related to Google’s recent stance on social signals.

SEO 74

SEO Social Media Engineering Social Media Management 74

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance.

YouTube 52

YouTube Analytics Metrics Price 52

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. But these metrics aren’t tied in any way to ROI and sales.

Retail 217

Retail Discount Loyalty Data 217

Oktopost

OCTOBER 24, 2022

If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. Employee advocacy campaigns can be tracked by a variety of metrics such as brand visibility, lead generation, and more. They will give viewers more of a personal feeling and help create a more unique impression.

Social Media 109

Social Media How To B2B LinkedIn 109

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. mobile users in the U.S. It’s important not to confuse dark social with Facebook’s dark posts. Is Dark Social Messing with Your Metrics? According to a recent estimate , 12.1%

Brands 152

Brands Analytics Consultant Data 152

Waxing UnLyrical

AUGUST 7, 2015

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. Changing interactions, changing metrics. So those were part of your core suite of metrics. Then social really started coming into its own.

Content 100

Content Metrics Lurker System 100

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. The Web isn''t what it used to be.

Social Media 167

Social Media Flipboard Press Release Trends 167

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action. Hootsuite does it all.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

yMarketingMatters

SEPTEMBER 23, 2016

Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app. Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. Which metrics truly matter? I’ve broken down 8 steps to help you measure each aspect of your social media performance. STEP 7: Make Sure Your Metrics Still Matter. Source: Statista.

Social Media 145

Social Media How To Metrics URL 145

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. Pro tip: With around 70% of YouTube traffic coming from mobile , make sure your banner is mobile-friendly. Views, impressions, engagements and average view duration are a few video metrics to watch.

YouTube 94

YouTube How To Analytics Metrics 94

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Waxing UnLyrical

AUGUST 5, 2015

What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals. Mechanical Snapchat metrics explained. Snap Open %.

Metrics 100

Metrics Marketing How To Engineering 100