DigitalPR Chat #1 Content and KPIs

The Proactive Report

A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools. And please avoid volume metrics – such as likes and shares. Use metrics you can take to the CFO! Is measurement in # DigitalPR still “soft” metrics or are we making data-driven decisions?

RFP 40

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Mobile. Metrics. Managing the RFP Process. mobile. This guide provides a basic overview and worksheet of mobile computing for those who are interested in evaluating a wireless enterprise solution. Get Control of Mobile Data (and More): Improve security and reduce costs with a mobility management platform (Video webcast). Mobility raises productivity. Choose a mobile device platform with familiar programs and simplified management.