DigitalPR Chat #1 Content and KPIs
The Proactive Report
FEBRUARY 7, 2016
A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools. And please avoid volume metrics – such as likes and shares. Use metrics you can take to the CFO! Is measurement in # DigitalPR still “soft” metrics or are we making data-driven decisions?