Oktopost

APRIL 20, 2021

Search Engine Optimization has long reigned as the key metric for evaluating a website’s ranking, but a significant change may already be underway. These metrics include the total amount of time they spend on the site, how many comments they leave, and whether they choose to share it on social media. What is User Engagement?

SEO 62

SEO Engagement Real Estate Metrics 62

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5

Retail 217

Retail Discount Loyalty Data 217

Twist Image

JANUARY 16, 2015

Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? by accident?

Mobile 40

Mobile Advertising How To Analytics 40

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. Think in experiences, not channels.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

NOVEMBER 7, 2012

Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Want to know the secrets of the most successful online retailing giants, eBay and Amazon?

Conversation 260

Conversation Retail Hubspot Buy 260

Hootsuite

AUGUST 2, 2022

Your customer journey shows those folks often using their mobile to order groceries early in the week. Consider common customer experience metrics like: Net Promoter Score. You can see more details on what these common metrics are and how to calculate them here. Customer Effort Score. Customer Satisfaction Score and.

Template 77

Template Templates Strategy HootSuite 77

Waxing UnLyrical

AUGUST 5, 2015

In gaming, Snapchat is looked at as a fad, where retail has embraced it. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. Mechanical Snapchat metrics explained. As you can imagine there are a lot of straightforward metrics for Snapchat.

Metrics 100

Metrics Marketing How To Engineering 100

Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Yes, that immediate.

SMS 166

SMS Campaign Mobile Marketing 166

Sprout Social

APRIL 27, 2020

As a more mobile-centric network, Instagram could be taking a bigger share of time as a source of entertainment and distraction. We also compared metrics on message and engagement volume, both sent and received, from Q1 2020 to the first two weeks of April to see how things changed (or didn’t) as people adjusted to a ‘new normal.’

Engagement 145

Engagement Social Media Patterns Health Care 145

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. This is a guest post from James Bentham.

SMS 187

SMS Strategy Marketing Discount 187

Sprout Social

JUNE 30, 2020

It can be difficult in the retail coffee space to find a benchmark of good social metrics,” Jolie says. ” Try this: When you wrap each campaign, take all your social metrics and compare that to historical sales. Jolie’s mobile app example illustrates how powerful social is in product development and improvement.

How To 109

How To Meeting Team Collaboration 109

Webbiquity SMM

SEPTEMBER 1, 2016

Mobile users in the Asia-Pacific region are driving much of this growth. A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). Beyond MENA, a UK e-retailer recently reached new Japanese customers through its localized Japanese Facebook page.

Marketing 100

Marketing Metadata Retail Airlines 100

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Buffer Social

MAY 31, 2017

We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. Here’re a couple possible reasons: More than 92% of Facebook users use Facebook on their mobile every day. Square videos take up 78% more real estate in the News Feed on mobile than on desktop.

Video 111

Video Engagement Facebook Mobile 111

Sprout Social

FEBRUARY 8, 2021

This is a common collection method for online retailers. In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions. T-Mobile customers, pick between a free Whopper or free Impossible™ Whopper with any $1+ order and #TMobileTuesdays. VoC stage 2: Analysis.

Data 125

Data Survey How To Review 125

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. Sentiment analysis can specify what customers like and dislike about your brand by giving you targeted negative and positive metrics on a topic or aspect of your business.

Sentiment 105

Sentiment Analysis Patterns Price 105

Webbiquity SMM

MARCH 28, 2011

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world.

B2B 190

B2B Social Media Comparison Discount 190

Hootsuite

MARCH 16, 2020

These can include a shoppable component for retailers. . Once you have finished creating your ad, you can use TikTok’s ad preview tool to see how your ad will look on mobile devices. Learn how your ads are performing based on specific dimensions and metrics. Simple Mobile. Simple Mobile keeps its advertising simple.

Advertising 141

Advertising Marketing Campaign Hashtag 141

agora pulse

AUGUST 12, 2020

Spans the entire width of Pinterest’s mobile feed so brands can stand out. That’s because users spend 80% more on retail purchases than people off Pinterest do. With Pinterest analytics , you can monitor key metrics like: Impressions. The platform gives brands two organic options for creating video content: Standard Video.

Report 105

Report How To Analytics Social Media Management 105

Hootsuite

MAY 16, 2022

Here are a few examples from retail to illustrate how much costs can change even within the same sector. Disney spent $213 million on Facebook mobile advertising in 2020. About 95% of Facebook ad views are on mobile, including when people are mindlessly scrolling before bed. Cost per click (CPC) Facebook ad cost metrics.

Cost 94

Cost CPC Facebook HootSuite 94

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Those profiles can then be tested to see what offers, content and/or experiences are most effective in attracting fans, “Likes”, website traffic or any other relevant conversion metric—as well as applied to other marketing efforts. Sticking to Stand-alone Metrics. Preconceived Notions. Getting just one side of the story isn’t enough.

Brands 279

Brands Facebook Guidelines Conversation 279

Social Media Strategery

JUNE 2, 2011

million secure electronic transactions through the official state website, mobile-optimized services, automated phone system, and point-of-purchase systems at retail outlets statewide.” Now try the site from your mobile or tablet device. According to the press release , the site gets 1.2 UTG2011 from Utah Interactive on Vimeo.

Press Release 120

Press Release Vimeo Metrics Team 120

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Case Study 132

Case Study ROI Social Media Team 132

Danny WhatMough

JULY 11, 2014

Vine rolls out a new metric for videos – loop counts. Twitter adds support for mobile app installs. UK retailer M&S announced disappointing quarterly results , blaming the companies new website. Want this in your inbox each week? Subscribe here. Facebook adds ‘missed call’ ad unit.

Sports 45

Sports Retail Analysis Metrics 45

Convince & Convert

APRIL 6, 2016

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. Focusing on Simple Metrics. Here are four areas to focus on.

Loyalty 60

Loyalty Company Engagement Data 60

Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. Now is the time to get your creative in order, take stock of what’s been successful for you this year (metrics-wise), and think about how you’re going to stand out in a swarm of other Black Friday ads.

Strategy 93

Strategy Social Media Hashtag ROI 93

Social Media Marketing

FEBRUARY 25, 2012

And it must be working more widely, for one analyst recently observed that he has seen " some of the strongest user engagement, retention, and virality metrics " there and Bessemer Ventures is bullish on Pinterest. I've seen it at work personally, as one of my pins has been "repinned" some 11,500 times. Shame on you. What do you think?

Apparel 167

Apparel comScore Delicious Posterous 167

Twist Image

MARCH 15, 2013

Mobile continues to offer many ways to connect with consumers who now wield tremendous power in the palm of their hands. They're not the same consumers when they're reading consumer reviews as they are when they are in a physical retail location. mobile marketing. advertorial. affiliate marketing. big research. brand marketing.

Marketing 100

Marketing Press Release Tumblr Loyalty 100

Writtent Blog

DECEMBER 20, 2013

There’s no better time to dive deep into your blogging metrics for 2013 and determine how you’ll change and pivot in the year to come. The feature is an extension of Instagram, allowing mobile users the ability to directly message images to a recipient of their choice. 11 Most-Measure KPIs for Content Marketing Success. Think again.

News 58

News Content Marketing Metrics 58

Hootsuite

JULY 2, 2019

Then decide which social media metrics to track. Include information on general metrics (increase in reach) as well as employee engagement. Some key metrics to keep an eye on are: Top contributors. Hootsuite Amplify is a mobile employee advocacy tool. These might include share of voice , website traffic, or leads.

Social Media 111

Social Media Guidelines HootSuite How To 111

Convince & Convert

OCTOBER 11, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. But if a consumer is just seeing the yodeler video as a granular experience on his mobile phone, it might make less sense. This metric lets us compare Facebook and Twitter in concrete numbers. Listen Now. The RSS feed is: [link].

Posterous 125

Posterous Social Media Comparison Team 125

Sprout Social

OCTOBER 22, 2018

When Edelman took a closer look at Glassdoor’s List of the Top 50 Highest Rated CEOs, they found that more than 75% of them were present on social media channels–across a diverse set of industries including tech, trucking, retail, banking, auto repair and accounting, to name a few. In conclusion.

Reputation 74

Reputation Industry Aggregator Research 74

Bill Hartzer

NOVEMBER 2, 2021

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Buzz Marketing for Technology

JUNE 27, 2008

Best BlackBerry Shortcuts: Aflacs Mobile Guru Shares Tips. Mobile Security. Business Mobility And The Agile Organization. Demonstrating the Business Value of Mobile Device Management. Extending PCI Compliance to the Mobile Workforce. Read Forresters advice for deploying an enterprise mobile solution.

Company 122

Company How To Case Study Mobile 122

Buffer Social

MAY 31, 2016

During their research, a retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app.

Instagram 40

Instagram Tools Advertising Retail 40

Sprout Social

JUNE 26, 2023

Benchmark against competitors: Compare your CX metrics to industry standards to identify if you’re falling short and recognize opportunities to differentiate yourself. Enhance mobile capabilities At least 85% of time spent on smartphones is spent using apps. Collect quantitative data and qualitative data for an extra layer of insights.

Loyalty 122

Loyalty Retail Data Strategy 122

Sprout Social

MARCH 30, 2023

For example, if a retail brand wanted to combine mobile campaigns with digital out-of-home, they could place an interactive display in a mall. After interacting with the display, the consumer could scan a QR code that sends them to a landing page or a mobile ad call-to-action.

Campaign 107

Campaign Metrics Advertising Posterous 107