11 best social media listening tools


Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

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The New Social Currency, a research from Social Listening to Audiences Analysis


Traditionally, the results obtained from social listening covers what was said around the topic, brand, the sentiment and the volume of that conversation… but that was all.

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Working with Social Media Data: Content

Net-Savvy Executive

When people ask about sentiment , opinion , and complaints , they're asking about content. That's where we get into coding the data— scoring it for sentiment , identifying the topics and entities (such as people or companies) discussed, rating the opinions and emotions expressed.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Learn how tagging and other metadata improve your ability to search and measure the spread of information. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Social media isn’t always the right tool for the job.

Research-Driven Ideas for Social Data


The obvious next step would be to detect topical relationships to patterns in different types of postings, and perhaps combine such metadata with other patterns from language and sentiment analysis.

The Ultimate List of Social Media Definitions You Need to Know


In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. Sentiment. Sentiment is a way of describing the way people feel about your brand on social media. Sentiment analysis.

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