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The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

Traditionally, the results obtained from social listening covers what was said around the topic, brand, the sentiment and the volume of that conversation… but that was all. Doing this is challenging, certainly if you are to attempt it manually, with limited samples, or using a listening tool that’s meant for top-line volumetrics.

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Working with Social Media Data: Content

Net-Savvy Executive

When people ask about sentiment , opinion , and complaints , they're asking about content. The challenge is that the new media sources generate a lot more content, so you need to sample the data or automate the process to keep up. Analyzing Content Data Remember consumer-generated media?

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