The New Social Currency, a research from Social Listening to Audiences Analysis
Audiense
MARCH 28, 2018
Traditionally, the results obtained from social listening covers what was said around the topic, brand, the sentiment and the volume of that conversation… but that was all. Doing this is challenging, certainly if you are to attempt it manually, with limited samples, or using a listening tool that’s meant for top-line volumetrics.
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