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The complete guide to B2B SEO

Sprout Social

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. What is B2B SEO?

B2B 123
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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

But it also comes with the risk of associating a brand with content that can harm its reputation. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. Social media does a great job of building brands and connecting businesses with their customers.

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Top 10 Brand Marketing Solutions

Oktopost

Customer Review: “Taxonomy management is very easy; collections are useful for our sales/product/support users; it is very easy to find content using search or Metadata; it is a clean, simple interface.” It offers local listings management, reputation management, analytics, and reporting to review customer interactions.

Brands 62
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Research-Driven Ideas for Social Data

Mindjumpers

This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online. The obvious next step would be to detect topical relationships to patterns in different types of postings, and perhaps combine such metadata with other patterns from language and sentiment analysis.

Research 194