Want better results? Start with social testing

Sprout Social

My hypothesis is that posting an image with the URL in the caption will drive more clicks than using the URL’s default metadata, thereby contributing to our overall business goals of increasing awareness through traffic.

12 kinds of Knowledge Workers

Buzz Marketing for Technology

It was a direct inspiration for my proposal of ridiculously easy (blog-enabled) group forming. They provide a sociality-driven incentive for bloggers to apply metadata tags to their posts. Metadata has never been more fun!". Well, thats perhaps an exaggeration, but Im personally much more interested in metadata that means something for people other than me. This is what I find most interesting in this scheme: metadata is shared - thats built into the design.

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Measuring Engagement

Proactive Report

Tagging (user-generated metadata). After taking the list of ideas the CEO has, and listening to his customers and visitors to the site, this is the proposed list. If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot?

Measuring Engagement

Proactive Report

Tagging (user-generated metadata). After taking the list of ideas the CEO has, and listening to his customers and visitors to the site, this is the proposed list. If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot?

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. In 2010, the Unicode Consortium approved Google’s proposal to standardize emoji characters. Social media is a constantly evolving field.

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