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3 New Features to Help You Achieve Online Sales on Pinterest

Ignite Social Media

Catalogs: You can upload the product feed of a retail or e-commerce business to create product pins that can be served organically or promoted through shopping ads. Product pins are pins that are mass-generated when a catalog has been uploaded to Pinterest and includes product information from metadata.

Features 128
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How to Sell on Pinterest: 7 Simple Steps

Hootsuite

If you take the platform seriously and put some love into your business page, you can start selling products on Pinterest in 7 simple steps. Why sell products and services on Pinterest? The truth is, Pinterest is the ideal choice for retailers, and its selling potential should not be underestimated. It’s self-contained.

How To 111
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Track Your #Hashtags More Easily With HashAtIt

Small Business Mavericks

There’s a new social search engine in town: HashAtIt.com says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. I could see this as a tracking tool for your product tweets.

Hashtag 102
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The 2017 Internet Trends that Brands Need to Know

Pixlee

Through photo metadata, filters, and more consumers are increasingly sharing data about their whereabouts. From social media to email campaigns, marketers are creating targeted, curated storefronts of their products in online advertisements. The Internet as a retail distribution continues to become more powerful.

Trends 54
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). The company replaced this English-language Open Graph metadata with Arabic content. This practically eliminates any friction between a company’s content and a consumer finding—and sharing—it.

Marketing 100
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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

67% of consumers say they would likely stop using a brand or product if they saw the brand’s advertising alongside false, objectionable, or inflammatory content. They probably didn’t expect that their ad would appear next to an article about a negative incident caused by a cannabis product. Source: Reddit Yikes.