Toward An Integrated Model of Information Seeking and Searching
Buzz Marketing for Technology
JUNE 27, 2008
So, people accustomed to mostly passive ways of learning new information not only have to search actively for the information, but also have to master a fair amount of ancillary skills and knowledge just to be able to search for the information, with no guarantee that that effort will actually lead to an answer. Information Farming.
130 
Let's personalize your content