How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

Toggle between Overview, Reach, Engagement, Audience, and Revenue. Toggle between Overview, Revenue, Discovery, Audience, Interactive Content, and Playlists. Other sources include Direct URL or External.

Want better results? Start with social testing

Sprout Social

An overview of current performance. My hypothesis is that posting an image with the URL in the caption will drive more clicks than using the URL’s default metadata, thereby contributing to our overall business goals of increasing awareness through traffic.

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11 best social media listening tools

Unmetric

The mentions tracked via the Synthesio Social Listening Platform are enriched with robust metadata about the content, author, and tone. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. You also get a complete overview of your brand’s owned, earned, and partnered content performance on social media. Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand.

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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

You can do this if you feel comfortable accessing your site’s code or metadata. Finally, you’ll enter the destination URL for your product and click, “Promote Pin” to launch your campaign. To view your analytics click Analytics > Overview in the top left corner. Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. Learn more: Hootsuite Dashboard Overview. It can also be used in your personalized URL for each social network.

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