article thumbnail

How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

Social media policy found its origins in the early 2000s as a “blog policy”, little more than a warning of what employees could and couldn’t post on message boards and blogs. But the tone, and message has stayed the same – At work, just don’t. Policy enforcement. Get everyone aboard. Measure effectiveness.

Policies 146
article thumbnail

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Your PR team was aware of most of these as it often had a hand in generating those placements. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

SM2 202
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Price: Starts at $108 per month. Glean.info.

Tools 52
article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

This is exactly the process of the Royal Caribbean marketing team, a move that in 2007 was seen as virtually unheard of. The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn.

Brands 133
article thumbnail

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. Glean.info is a market intelligence and social media monitoring tool that gets audience data from social media sites, online news, blogs, message boards, forums, and photo/video sharing sites.

Tools 98
article thumbnail

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. Collaboration with the Facebook Data Science Team. The study is called “ The structural virality of online diffusion ,” a team effort by Microsoft Research and Stanford University, led by Sharad Goel.

Study 167
article thumbnail

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?” Whether you create a social media council that integrates many team members or you take it on yourself, humanizing the brand is a primary goal for social media, since it’s all about human interaction.

Marketing 264