Proactive Report
APRIL 15, 2010
If you are marketing to women and are not yet fully engaged in blogs and social networks, take note of the latest BlogHer-iVillage 2010 Social Media Matters Study. . Among the iVillage community, 73% say that they are sharing topics on message boards/forums that they would not share on social networks.
Buzz Marketing for Technology
JUNE 27, 2008
Research Resources. Google Books - This beta tool from Google is a great way to locate books and research material on every subject imaginable. Litsum - This site is the ultimate resource for comprehensive literature study guides, book summaries and literature notes. It is a great resource for science writers and researchers.
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Proactive Report
JUNE 25, 2010
This was among the key findings of the study, “Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools for Third Year,” conducted by Dr. Nora Ganim Barnes, Ph.D., a Seattle-based research firm. a Seattle-based research firm. Usage increased for nearly every social media tool included in the study.
Buzz Marketing for Technology
NOVEMBER 10, 2008
Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.
Social Media Strategery
JUNE 1, 2013
According to new research released today by Cramer-Krasselt ( disclaimer: I work there ), more than 75% of lower-middle income moms are more likely to identify themselves as part of a new group called the “Hard-Working-Class. “I’m The study found that these moms are re-defining themselves into a new social class and social mindset.
Convince & Convert
JANUARY 21, 2014
Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. It’s still possible that broadcast-style messages could influence sales in some circumstances. Let’s take a look.
ProBlogger
DECEMBER 30, 2011
In 2011 he created the Million Dollar Blog Project and launched his case study blog, Expert Enough. Derek runs Social Triggers , a site that “breaks down psychological research and business case studies into simple, actionable steps that can help you improve your online business.” Derek Halpern.
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