Sprout Social
DECEMBER 9, 2020
You can measure engagement rates, message volume, average sentiment, your brand’s share of voice and more. This made perfect sense at a time when travel restrictions put a pause on people’s travel plans and had them looking for virtual alternatives. Maybe we ARE the imposter, because we’re killing the meme.
Hootsuite
JANUARY 22, 2020
Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. For example, if your company is a travel provider, in January you may want to track keywords like “winter blues” and “vacation.”. Take another five minutes to analyze your findings. How are people talking about your brand?
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Hootsuite
SEPTEMBER 21, 2023
For example, if someone posts a funny meme, you can tap the laughing face emoji reaction instead of typing out “lol” or “haha.” For example, don’t express sadness at a funny meme. Thumbs up ( ) = Positive sentiment. Professional napper and aspiring world traveler. What are Instagram reactions?
Sprout Social
JUNE 22, 2021
One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. The reviews on Yelp go a long way in influencing customer sentiment toward a brand—a positive review can usher in a wave of sales while a negative review can sink a business.
Social Media Strategies Summit
JANUARY 3, 2019
Their Instagram profile serves its audience beautiful images from travel destinations around the world (many of which are user-generated). They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. In 2018, 70.7%
Sprout Social
MAY 26, 2020
It’s essential that media literate marketers take the time to understand the full context of what they’re sharing or referencing in brand feeds, whether that’s reviewing the credibility of the source on a news story or understanding the full backstory of a viral meme. What’s on customers’ minds? What questions are they asking?
Likeable
SEPTEMBER 24, 2019
Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. Whatever it is about air travel that has the ability to bring out the worst in people, airlines like JetBlue have learned to handle stress-induced vitriol with grace.
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