You Can’t Manage What You Can’t Measure! Social Media Analytics
MARCH 31, 2010
RSS & email subscriptions. Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. Trendrr : A shareable and intuitive tool to measure the viral aspect of social media campaigns. The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign.