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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. So, whether you want to up your e-commerce social media game or ensure you’re getting the basics right, here are the tips and best practices you must follow in 2024 and onwards.

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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source . Baylor University.

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Digital Detox: Brits Struggle to Break Social Media Addiction

Bill Hartzer

In a world where scrolling through social media has become a pastime for many, a new study conducted by The National Lottery reveals a startling truth: one in four UK adults consider it a genuine hobby. The research, which surveyed 4,000 adults across the UK, sheds light on the nation’s digital habits.

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Meme, Myself, and I: A Brand’s Guide to Using Memes

Ignite Social Media

One of those funny posts is likely to be a meme, which feels like the world’s largest inside joke. Memes are one of the gems that have come out of the internet over the last few years, so of course there’s room for brands to be in on the joke as well. Read on for the rules of posting when it comes to memes. Know The Origin.

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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. Because Wendy’s is so well-versed in online social patterns, it can cater to Gen Z folks.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. For one thing, it seems employees like it. Only 12% disagree.

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How Much to Charge for Social Media Management

Social Media Strategies Summit

It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way. Source: The CMO Survey. Source: Upwork.