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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Supporting News Organizations with Shorts YouTube is allocating $1.6 million to assist over 30 news organizations across 10 countries in creating Shorts, enriching the platform's news content. Explore YouTube Shorts as a fresh avenue for news consumption or sharing.

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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Especially on mobile.

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Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. And have you checked out Facebook’s Paper yet?

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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

The impulse is to create your ad for the news feed. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Desktop News Feed. Mobile Marketplace Feed. The Bad News. They could create a highly viral meme. You know that other placements exist. This is a mistake.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. These partners participated in the denim transformation challenge by posting a native meme from TikTok. Source: Mobile Marketer.

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8 Popular Instagram Trends of 2020 (So Far!)

Later

This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018. We even launched our very own IGTV series called Screen Time with Later where we recap the top trends, cultural moments, and social media news of the week! View this post on Instagram.

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Using social listening to surface trends to your audience

Sprout Social

Twitter has one of the best native trend analysis tools that can get you started on discovering new audience interests. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Maybe we ARE the imposter, because we’re killing the meme.

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