Adam Sherk

NOVEMBER 23, 2010

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, source=rss, ?xid=newsletter,

URL 114

URL Syndication Newsletter RSS 114

agora pulse

NOVEMBER 7, 2019

Are you on a social media team? Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. Need a hand getting your team members on board with an approval workflow? No need to email or Slack your team members to find out. Website links.

Process 70

Process Team Social Media Social Media Management 70

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. A team of people. The team of people is actually one or two people partially allocated to the blog. They are the experts. Sheena knows this.

Team 158

Team Engagement Hubspot Newsletter 158

Buffer Social

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account.

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Head to the Google Analytics Campaign URL builder.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Strategy 130

Strategy Marketing Metrics Education 130

Social Media Strategies Summit

SEPTEMBER 22, 2023

Give your support team a clear focus by agreeing on measurable KPIs based on the goals you want to achieve. Monitor for comments including your brand name and a question mark (but remember to exclude your web address, as URLs sometimes include question marks when shared on social media).

Strategy 130

Strategy FAQ Guidelines Policies 130

Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. Collaboration tools for teams. If you work on your social media marketing with a team, collaboration tools can come in very handy.

Social Media 217

Social Media Tools Marketing Collaboration 217

agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. Share your playlist URLs.

YouTube 113

YouTube Marketing Curation URL 113

Hootsuite

MARCH 14, 2023

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. Sharing one URL is efficient and effective — the choice of videographers who want maximum reach, while directing viewers to a singular content source.

Social Networking 97

Social Networking YouTube HootSuite URL 97

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Polish your posts with vanity URLs. Ok, I’ll bite: what are URL shorteners? ).

HootSuite 140

HootSuite Features URL Template 140

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). awesomeco.com/bestproductsever) or went to a URL that starts with (e.g.,

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 124

Discount Marketing How To B2B 124

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. For instance, the URL for our Sprout Social Page is [link].

LinkedIn 111

LinkedIn How To Collaboration URL 111

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Organic social media marketing supports the big picture and aims of an organization.

Skills 194

Skills Groups Groups LinkedIn 194

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. For me and my team, that tool is Agorapulse.

Products 77

Products Marketing How To Project 77

Adam Sherk

MAY 15, 2009

The SEO team has been involved in the project since the beginning and recommended the implementation of one-to-one 301 redirects of all IHT content to its new location at the NYT.com. Rather than consult with us, the IHT project team made a last minute decision and used an interim 302 solution without understanding the SEO implications.

URL 100

URL Syndication SEO Press Release 100

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. Our social team designed an experiment to answer this question. Impressions?

LinkedIn 104

LinkedIn Comments URL Engagement 104

Hootsuite

APRIL 12, 2023

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Or, you can paste the following URL into your browser to go directly to the hashtag’s results page: [link] Replace “socialmedia” at the end with the hashtag you want.

Hashtag 123

Hashtag Analytics LinkedIn HootSuite 123

Sprout Social

NOVEMBER 11, 2021

In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. Marketing teams depend on an ecosystem of tools everyday. Q: How do your social team and customer care team collaborate today?

Social Media Management 118

Social Media Management Social Media Platform Review 118

Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

B2B 149

B2B Instagram How To URL 149

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Facilitates team collaboration If you work with a team to create and schedule your Facebook content, publishing tools can make the process even easier. Discover your top-performing posts so you can create more like them.

Publishing 95

Publishing Tools Brands Facebook 95

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? 6 tips for building your TikTok marketing strategy. Create quality TikTok videos.

Brands 88

Brands Marketing Influencer Analytics 88

Adam Sherk

APRIL 17, 2014

Spike from NewsWhip is well-suited to news sites with good functionality for both journalists and marketers. Social Crawlytics allows you to crawl a domain to drill down on social metrics by URL and author. Rival IQ is becoming popular for competitive analysis in social and other marketing channels. Share Counts by URL.

Analytics 240

Analytics Publishing Social Media Tools 240

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. How do you get non-marketers involved?

B2B 155

B2B Questions Content Repository 155

Sprout Social

MAY 25, 2016

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. Besides, they’re more similar than you might think.

Tools 110

Tools Marketing Template Templates 110

Twenty4 Social

NOVEMBER 9, 2020

In this Livestream, we’re going to take a close look at social media marketing secrets and the impact social media is having for businesses today. I want to assure you that you are in the right place if you are a business owner using social media or thinking of starting a business and using social media to market yourself.

Social Media 98

Social Media Marketing Template Templates 98

Oktopost

NOVEMBER 30, 2023

As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Familiarize your team with this protocol by co-creating HIPAA compliance training programs that feature social media education.

Social Media 102

Social Media Privacy Insurance Guidelines 102

Social Media Strategies Summit

FEBRUARY 1, 2024

Image source Then, hit Start with a website , copy-paste your web address into the URL bar, and choose Use the entire site. You’ll have to make a call on which platforms to include and exclude based on your overarching marketing goals. Once logged in, click the big box that says Discover new keywords.

Analysis 186

Analysis Social Media How To Hashtag 186

Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. or you can plug a URL into a new tool and have it tell you what it thinks. That’s why we’re such big fans of quick and efficient marketing graders. Hubspot’s Marketing Grader.

Social Media 70

Social Media Marketing URL Metrics 70

Convince & Convert

JULY 14, 2013

Lately, I’ve been asked to judge quite a few marketing awards competitions. It is that most marketing awards entry write-ups are absolutely terrible. Convince & Convert is the fifth marketing services firm I’ve owned or managed. agencies awards entries digital marketing marketing awards public relations'

Marketing 142

Marketing Metrics Compete URL 142

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

Social Media 246

Social Media Video Company Content 246

Laurel Papworth

FEBRUARY 3, 2024

I also have some public workshops, like a two-day marketing in AI and a one-day social media and AI workshop. [00:00:13.940] ChatGPT Plus and ChatGPT Teams might be enough for you, but at least Copilot gives you the integration into business systems. This video goes through step by step 1. signing up for Business 365 from Microsoft 2.

Microsoft 52

Microsoft Small Business How To API 52

Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. The potential of Instagram marketing strategy is limitless, but attempting to achieve that initial traction with your branded Instagram account can be a tall order. Create original memes Everyone loves memes.

Instagram 52

Instagram Meme Tips Marketing 52

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52