Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. On their own, both marketing channels have unique strengths and weaknesses. In this blog post, we’ll discuss two: social media and email.

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Pixlee

JULY 21, 2021

You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. Check out this example from Old Navy.

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Pixlee

MARCH 17, 2021

This high-quality user-generated content (UGC) performs well, as 55% of unboxing video viewers surveyed claim the video convinced them to buy the product. Many marketers don’t recognize the untapped potential of unboxing videos, and how they can be used beyond showing how a product looks in real life.

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agora pulse

FEBRUARY 13, 2020

Take a look at how the home furnishing brand The Havenly used survey buttons to engage their audience: GAP regularly features shoppable products in its Instagram Stories. Share UGC to Stories . Sharing user-generated content (UGC) to Stories is a fantastic way to post more content without having to create it yourself.

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Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising.

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Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users.

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Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Adding value is one of the top reasons we love social media marketing. Now take that a step further. What’s more?

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Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Digital marketing professionals also considered them as a reasonable investment that increases web presence and helps to sell more.

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Pixlee

JUNE 8, 2020

Modern brands need to design their marketing strategies with the customer at the center. From small direct-to-consumer brands to globally renowned luxury brands, user-generated content (UGC) can help brands connect better to consumers. Delving into the psychology behind UGC, these five factors offer clues into the success behind UGC.

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships.

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Pixlee

APRIL 9, 2021

Use User-Generated Content (UGC) — Everywhere! UGC is 35% more memorable than other media, 50% more trusted, and results in 29% higher web conversions than campaigns or websites without it. Post-purchase surveys are a great way to know your customer’s thoughts about your brand, especially if they are new customers.

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Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Incorporate Community Through User-Generated Content (UGC) . Practice Actionable Social Listening.

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Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. Further, customer reviews offer marketers valuable insight into what customers think about their brand. Emails have always been an effective marketing tool for businesses.

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Pixlee

NOVEMBER 15, 2018

Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. In Consumers We Trust.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Generating an affordable marketing stream.

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Pixlee

SEPTEMBER 22, 2021

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Expert marketers use these metrics to make informed decisions about different aspects of their business. . 87% of brands use UGC for authentic (and free) content.

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Pixlee

SEPTEMBER 22, 2021

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Expert marketers use these metrics to make informed decisions about different aspects of their business. . 87% of brands use UGC for authentic (and free) content.

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agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Marketers Will Invest Heavily in YouTube Influencers.

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Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. LEGO uses UGC to keep fans engaged. Top 10 Best Brands on YouTube.

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Pixlee

FEBRUARY 23, 2018

The days of mass marketing have ended. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. Otherwise, consumers will see through the marketing ploy. Expect to see user-generated content (UGC) become even more common in 2018.

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Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

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Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. So how can we get to know our audience without bothering them with surveys, phone calls, or emails? This may sound self-explanatory but hear us out. Often times, it’s from our own internal resources.

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Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing.

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Pixlee

APRIL 23, 2020

User-generated content (UGC) has worked wonders for boosting sales and building a brand community. Here are some of the benefits of using UGC and EGC to engage employees: Attracting Top Talent . According to a survey from Deloitte, 82% of respondents believe that culture is a potential competitive advantage.

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Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. This became known as one of the first examples of content marketing. But the brands that are succeeding are doing so by focusing on community-driven marketing tactics.

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Pixlee

AUGUST 25, 2020

True commitment to diversity means more than including more varied faces in marketing campaigns. According to a 2019 consumer survey, 64% of respondents took an action after seeing an ad they considered to be diverse or inclusive. If you want to make your marketing more diverse and authentic, turn to your fans and followers.

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Pixlee

MARCH 30, 2017

These popular sights have long been the fodder for traditional destination marketing strategies. . But today, you can’t form an effective tourism marketing plan without it. What makes this particular social network unique when it comes to tourism and marketing? The spectacular Northern Lights. The mountains of Cape Town.

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Pixlee

AUGUST 16, 2021

Video marketing has been on the rise for a while now. Brands like Morphe upload UGC makeup tutorials with shoppable video: Shoppable videos allow people to get details and purchase items directly from the video they’re watching by just tapping on the product being presented. Shoppable Video. Guest Author: Alejandra Aguilera.

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Pixlee

JANUARY 11, 2019

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. UGC isn’t just a scalable way to source content for your marketing strategy. UGC can strategically connect multiple channels in an effective and authentic way.

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Later

MARCH 30, 2020

We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! 12: 97% of 18-29 Year Olds are More Like To Shop From UGC. 30: Only 4% of Marketers Have Started Using TikTok . View this post on Instagram.

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Hootsuite

MAY 1, 2023

the marketing team, legal department, outside clients, etc.) This includes defining disclosure requirements for sponsored posts, understanding the legal implications of using user-generated content (UGC), keeping records of all communications, etc. Review: The content is reviewed by various stakeholders (e.g., HIPAA in healthcare ).

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Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. This UGC encourages people to support the campaign to provide life-changing education. This gives them a leg up on the competition, as their UGC feels especially authentic.

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Pixlee

AUGUST 2, 2019

With an evolving market place, customers expect innovative online storefronts that provide the latest technology. Luckily, with UGC inspiration galleries, you can make your top content shoppable, creating the best content for your customers that also boosts conversion. Inspiration Galleries and Lookbooks. Why This Matters.

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Sprout Social

NOVEMBER 14, 2023

But don’t be fooled—authentic marketing is only becoming more important. In this article, you’ll find authentic marketing examples, tips for getting it right and what brand authenticity really means. What is authentic marketing? And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z.

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Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. Further, customer reviews offer marketers valuable insight into what customers think about their brand. Emails have always been an effective marketing tool for businesses.

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