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Revisiting the Web 2.0 Dictionary - Part I

The Marketing Blog

29 am Revisiting the Web 2.0 Dictionary – Part I Jump to Comments ‘Web 2.0′ ′ and related concepts have been the most heard, most searched and most talked about terms on the web & otherwise. Since the time I first heard about ‘Web 2.0′, Search frequency for Web 2.0 So ‘RSS’ essentially acts as pipeline and it pushes web-content to us in the RSS feed readers.

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Thoughts on Poken & Off-line Social Networking

The Marketing Blog

While, the diary still scored over cellphone in some of the features the socially conscious consumer just wanted to have a single device. Fast forward to 20 September 2010 i.e. today where I just finished reading Kapil Ohri’s latest write-up on afaqs.com which talks about Poken – a USB enabled pen drive type social business card device. The device allows users to exchange their contact details and social networking profile within a few seconds.

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Survey says. Marketers are tired of Web 2.0!!

Buzz Marketing for Technology

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). One of the more interesting highlights for me was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 In addition, many terms related to Web 2.0 were also frequently mentioned (Social networking, blogging, etc.). Does this mean the luster of Web 2.0, Web 2.0

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation.

Web 2.0 100
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The Unfriendliness of Kid-Friendly Social Networks

Socialized

Everyone’s talking about the launch of Togetherville , a social network designed to bring parents and their kids together with the goal of learning responsible social networking. Does it occur to anyone that children six to ten years old (Togetherville’s target) don’t need social networks, and to encourage them to use one is the antithesis of responsible social networking? Togetherville is also the Web 2.0

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

Richard Smith: Get with Web 2.0 Web 2.0â??the the social webâ??has I heard this message at a conference on global health in Geneva last week, but I also heard that the barriers to these potential achievements are social and cultural, not technological. t tell you much about Web 2.0â??despite The essence of Web 2.0 Most websites are firmly Web 1.0â??a Bmj.com has its Web 2.0 Web 2.0 ll be more Web 2.0

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Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!

Buzz Marketing for Technology

Web 2.0 Onto the good stuff… I was fortunate enough to be asked to contribute at the e-Learning Guild in two different forums this week: Tony Karrer , hoodwinked Brent Schelenker , Steven Downes and yours truly to talk about Web 2.0 (and This is also one of the coolest things about Web 2.0 Web 2.0 Tony O’Driscoll has remarked that: This is also one of the coolest things about Web 2.0 Web 2.0

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When Familiarity Breeds Familiarity

Direct Marketing Observations

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Be it a utility like email, a social network like Facebook, or a site where we buy stuff like Amazon or sell stuff like Ebay, people who want to, neigh need to use that site, will figure out how to use that site, no matter how difficult is it. Social Networks Social platforms networks social web.

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In B2B Marketing: Content is Media

Buzz Marketing for Technology

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. B2B Marketing Content: Lure or Lasso?

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Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

Knowledge, Skills and Tools for the Learning 2.0 DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. of networks for both educators and workplace learning professionals. Use the list to find one or two relevant networks to join. The list is ordered by name of network. 2.0 : for those interested in Web 2.0

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The Four Semi-Truths of Social Media

Direct Marketing Observations

Now what if we applied these to the world of social media? Semi-truth #1: Our infatuation with the next, new, shiny, thing in social media depreciates as soon as we realize that it’s just another engagement, aggregator, application, thingy requiring more time, increased effort, permission to access, another profile creation etc., Whether you use social media or not is not going to determine your success in business. Social Networks Web 2.0

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The other side of Social Networking

The Marketing Blog

47 am The other side of Social Networking Jump to Comments Social networking is making a deep(er) penetration in our lives,(our? Consultants are enjoying the social-media revolution. However, a couple of bitter events, connected with Facebook and Orkut, the biggest community sites question the growth of social n/w. Young Indian teenager has lost his life and social n/w site Orkut played a big role in his death. However, I still review some Web 2.0

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Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

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Tips for Using Facebook Fan Pages

Socialized

I think one of the issues here is the inflation of language so pervasive in social networking. based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. On the home page of its regular web site is a link titled Community Hub , which leads to the company’s blog as well as providing links to its Facebook , Twitter and YouTube accounts. Web Business Fan Pages

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Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my. Just 4 People doing Social Media? Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social.

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News: Our Facebook Research Featured in Hindustan Times

The Marketing Blog

Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively. Iffort recently conducted a similar study on brands, using Twitter, another popular social networking site. Filed under: Iffort , Itemperance , Web 2.0 Tags: Iffort Itemperance Web 2.0

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Who is your Social Media lightening rod?

Buzz Marketing for Technology

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. Do you have a team that is very loosely coupled with no clear leader that coordinates your social activity and it feels strained or hard to hold together? Enterprise 2.0

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How to Delete a Ning Network – Removal is not possible

Laurel Papworth

None of those emails tell you how to remove or delete your Ning network: TODAY IS THE LAST DAY. Today is the final day for free Ning Networks. We would like you to stick with us and keep your Ning Network running: [link]. We are contacting you one last time in the hope that you still want to keep your social network. Your Ning Network will be blocked after midnight tonight unless you choose a new plan. Social Media and SMBs (11).

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" Some Thoughts About Effective Networking Online The Networking for Success Project: A W.TEC project, teaching Nigerian women to use Web 2.0 tools and other ICTs effectively to develop and advance their work.

Buzz Marketing for Technology

The Networking for Success Project. A W.TEC project, teaching Nigerian women to use Web 2.0 Some Thoughts About Effective Networking Online. I’m very honored to be spending the week with you and having a conversation about effective networking online. That’s a photo of me from last summer teaching a workshop in Cambodia about Web 2.0.  I believe in the power of online social networks to help you get things done. About NFS.

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What’s your Social Media diet?

Buzz Marketing for Technology

My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at. Social Media speeds Onboarding I am officially up and running now in my. Blogging Facebook Social Media Social Networking Twitter Web 2.0

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UBC Academic Search - Google Scholar Blog: Cool Tools in Web 2.0 Are Not Enough, Health Librarians

Buzz Marketing for Technology

To advocate for librarians, better search tools and web re organization " - Dean Giustini. « Office 2.0 Cool Tools in Web 2.0 Inevitably, the conversation turns to open access, web 2.0 , blogs , wikis and cool tools. What evidence do I have that web 2.0 However, I found an interesting survey of medical students and their use of social software, and will continue to look for others. Why are web 2.0

Web 2.0 100
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Next Generation Companies

Buzz Marketing for Technology

John Chambers CEO of Cisco's speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what's going to happen in the next 18-24 months. The importance of Market Transitions cannot be understated. For example, look at how children with their social networking are growing up and how that will change the way businesses collaborate. Web 2.0

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Internet , Opinion , Social Media > Every Social Network is Different: Here’s What You Need to Know Every Social Network is Different: Here’s What You Need to Know by Tamar Weinberg on January 25, 2008 Share Over at the Blog Herald , Chris Garrett says that Twitter is changing his news consumption habits.

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Web 3.0 infograph

Direct Marketing Observations

No matter how great a social network might be, bells, whistles and what not- It doesn’t happen without people. Is it because of a lack of marketing? Tags: Web 2.0 It lives and dies by what the users do with it. How many great start-ups and applications die on the vine because no one knew about them? technology

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iPad scam on Facebook

Laurel Papworth

Where ever people congregate together, yes even in social networks and online communities, there will be scammers and unethical marketers. One is that when we are fools, taken in by the scam, a journogger (journalist that raids social media for linkbait stories) or some other party could go through the 335,000 fans and name and shame anyone he or she recognises – social media experts, politicians, other journalists. Social Media and SMBs (11).

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The evolution of the employee-employer relationship

I'm not lost, I'm wondering

The emergence of Web 2.0 As Bill writes: In fact, as the rise of social network-based learning has demonstrated, employees no longer need the company to develop their knowledge, skills, and abilities. Here’s another piece from the archives, this one from April 2004.

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Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. Election 2010: GetUp Tony Abbott Mashup is a post from: Laurel Papworth- Social Network Strategy. Web 2.0 Video 3.0 – Social Video (2).

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Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. Social ads at least have a chance of being relevant (useful to those looking) or more easily ignored (less likely to piss those off that aren’t looking). Betraying social trust. Web 2.0

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Crowdsource: BP Oil Spill and social media

Laurel Papworth

Crowdsourced innovation social networks. Most of the projects came in for A leading manufacturer and marketer of major home appliances… or This company is one of the world’s most respected leaders in the premium alcoholic drinks business or better yet international humanitarian charitable organization. And while you are working on number one, get your PR/Marketing crew to work on number two. Australia Event: Social Networks and P.R. (9).

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Facebook vs Twitter (A Comparison)

The Marketing Blog

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. Wish to see more such interesting stuff on social media.

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Social Media Campaign: Saw7 and Hoyts

Laurel Papworth

Ok I admit, I’m a bit down on social media campaigns. If it’s agency created content, professionally edited, professionally uploaded and distributed and acts as an ad, it’s not really very social media-y, is it? Well, Social Ads, mebbe? Then again a social media campaign can be a bit of lowkey fun, and not overly produced. If the audience is now the former audience, then they are fair game to become part of the marketing cycle, no? Web 2.0

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Freelancer – $25k in Australian social media competition

Laurel Papworth

Great opportunity for someone wanting to “get their social media on&#. Also some points on social media timelines. Click here to read the full details and enter: freelancer social media competition town downunder. We also have US$2,000 and an Applie iPad to give away for the people’s choice for the Most Marketable Video. Word of mouth, social media, tell a few people. So get creative, get networking and win something. Social Media Timelines.

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Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth

Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. Students : Marketing Course: Why not meander your way through Fanpages: List of top 100+ Australian Facebook Fan Pages … work out the CPM of the popular Australian fanpages and figure out the engagement $$ value. Monetizing Facebook: Dollar Value of Facebook Fan is a post from: Laurel Papworth- Social Network Strategy. Web 2.0

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Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

Which is somewhat ironical since passionate committed fans do a better job of building fan pages than some intern in the marketing department halfheartedly spamming out special offers. I teach a hub and spoke approach to social media connectivity – create a hub that YOU control, use the Facebook/Twitters/Youtubes to distribute to spokes. Don’t build your network hub on Facebook – use it as a spoke. is a post from: Laurel Papworth- Social Network Strategy.

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Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions. Firmly establish the direct online channel as the centerpiece of your marketing strategy. Over 44% of Internet users are active in social media.

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Changing Trends in Social Media Can Influence Your Business Model (part II)

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. In my previous post, I have given an overview of the changing trends in social media. Take a look: Social networking: Connect, Share, Engage. Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites.

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Cool Presentations on Marketing

The Marketing Blog

36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 Word of Mouth Marketing Viral Strategies & Buzz Marketing Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Presentations Leave a Reply Click here to cancel reply. However, I still review some Web 2.0

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auDA misuse of power?

Laurel Papworth

I’d had shocking service from Optus (the guy told me “yeah I know how to fix it but I’m not going to tell you&# ) and was in the mood to shine some social media spotlight on to poor customer service in Australia. There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites. because auDA hide behind “no phishing, no typo&# rulings to stamp out aggressively any anti-sentiment in play in the social spaces online.

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Influencers- Friend or Stranger?

Laurel Papworth

When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends. They need the most active friends as possible, so expect people who currently are, or want to be, power users to be more social from day one.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

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Election 2.0 – List of social media election sites to watch.

Laurel Papworth

List of Social Media Election sites for Australian 2010 election. It’s particularly interesting to see which social media election sites are allowing the electorate to ask questions -versus who is providing answers. This election is going to be hotly contested – by social media sites – for relevancy. The Campaign Pulse is a social media dashboard monitoring sentiment on Twitter and Youtube and Flickr. Web 2.0

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What happened to the Ah-Ha moment?

Direct Marketing Observations

Depending on your background and skillsets, the early days of social media for a lot of us, were so wonderous and so filled with curiosity. Connecting with new people who were your peers, and then having these really deep discussions through blog posts and comments or tweets on Twitter, took the power of social media for us and elevated it. In social media your magical moments were created by you, but moreso by your connections. Our social media experiences are just that.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. Social Media is Not a Silver Bullet Social media is currently all the rage because it’s new.