Thoughts on Poken & Off-line Social Networking

The Marketing Blog

While, the diary still scored over cellphone in some of the features the socially conscious consumer just wanted to have a single device. The device allows users to exchange their contact details and social networking profile within a few seconds.

Revisiting the Web 2.0 Dictionary - Part I

The Marketing Blog

29 am Revisiting the Web 2.0 Dictionary – Part I Jump to Comments ‘Web 2.0′ ′ and related concepts have been the most heard, most searched and most talked about terms on the web & otherwise. Since the time I first heard about ‘Web 2.0′, Search frequency for Web 2.0 So ‘RSS’ essentially acts as pipeline and it pushes web-content to us in the RSS feed readers.

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Survey says. Marketers are tired of Web 2.0!!

Buzz Marketing for Technology

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). One of the more interesting highlights for me was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 Web 2.0

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation.

The Unfriendliness of Kid-Friendly Social Networks

Socialized

Everyone’s talking about the launch of Togetherville , a social network designed to bring parents and their kids together with the goal of learning responsible social networking. Togetherville is also the Web 2.0

In B2B Marketing: Content is Media

Buzz Marketing for Technology

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. B2B Marketing Content: Lure or Lasso?

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Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).

When Familiarity Breeds Familiarity

Direct Marketing Observations

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Be it a utility like email, a social network like Facebook, or a site where we buy stuff like Amazon or sell stuff like Ebay, people who want to, neigh need to use that site, will figure out how to use that site, no matter how difficult is it. Social Networks Social platforms networks social web.

Australia Job: Social Networking Guru

Laurel Papworth

Online Marketing & Social Networking Guru. Develop and coordinate online Marketing Strategies. Build our Social Networks. High-level experience with Facebook, Twitter and other social networking media. Creative writing skills and Marketing Ideas. In this Online Marketing role the duties are varied and will include: Copy Writing & Marketing – multiple websites, articles, PR, email newsletters. Web 2.0

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Just 4 People doing Social Media?

The other side of Social Networking

The Marketing Blog

47 am The other side of Social Networking Jump to Comments Social networking is making a deep(er) penetration in our lives,(our? Consultants are enjoying the social-media revolution. However, a couple of bitter events, connected with Facebook and Orkut, the biggest community sites question the growth of social n/w. Young Indian teenager has lost his life and social n/w site Orkut played a big role in his death. However, I still review some Web 2.0

" Some Thoughts About Effective Networking Online The Networking for Success Project: A W.TEC project, teaching Nigerian women to use Web 2.0 tools and other ICTs effectively to develop and advance their work.

Buzz Marketing for Technology

The Networking for Success Project. A W.TEC project, teaching Nigerian women to use Web 2.0 Some Thoughts About Effective Networking Online. I’m very honored to be spending the week with you and having a conversation about effective networking online.Â

Tips for Using Facebook Fan Pages

Socialized

I think one of the issues here is the inflation of language so pervasive in social networking. based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. On the home page of its regular web site is a link titled Community Hub , which leads to the company’s blog as well as providing links to its Facebook , Twitter and YouTube accounts. Web Business Fan Pages

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How to Delete a Ning Network – Removal is not possible

Laurel Papworth

None of those emails tell you how to remove or delete your Ning network: TODAY IS THE LAST DAY. Today is the final day for free Ning Networks. We would like you to stick with us and keep your Ning Network running: [link]. Social Media and SMBs (11).

What’s your Social Media diet?

Buzz Marketing for Technology

My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at.

Next Generation Companies

Buzz Marketing for Technology

John Chambers CEO of Cisco's speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what's going to happen in the next 18-24 months. The importance of Market Transitions cannot be understated. Web 2.0

Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. The story announcing Heath Ledger’s death was made popular with 13 minutes of submission to the social news site.

Web 3.0 infograph

Direct Marketing Observations

No matter how great a social network might be, bells, whistles and what not- It doesn’t happen without people. Is it because of a lack of marketing? Tags: Web 2.0

Changing Trends in Social Media Can Influence Your Business Model (part II)

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. In my previous post, I have given an overview of the changing trends in social media. Take a look: Social networking: Connect, Share, Engage.

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Facebook vs Twitter (A Comparison)

The Marketing Blog

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. Wish to see more such interesting stuff on social media.

iPad scam on Facebook

Laurel Papworth

Where ever people congregate together, yes even in social networks and online communities, there will be scammers and unethical marketers. Amusing that social media sites are used to scam – and then to warn each other of the scam. Social Media and SMBs (11).

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Cool Presentations on Marketing

The Marketing Blog

36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 Word of Mouth Marketing Viral Strategies & Buzz Marketing Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Presentations Leave a Reply Click here to cancel reply. However, I still review some Web 2.0

Microsoft Launches So.Cl Social Media Network

Bill Hartzer

Combine the above with the ability to link those pictures to a website, and you have a marketers dream come true. What would be even better is to have a web 2.0 This is one of the most attractive features of this social network that makes it perfect for internet marketing.

Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. Web 2.0

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

Crowdsource: BP Oil Spill and social media

Laurel Papworth

Crowdsourced innovation social networks. And while you are working on number one, get your PR/Marketing crew to work on number two. Crowdsource: BP Oil Spill and social media is a post from: Laurel Papworth- Social Network Strategy. Web 2.0

Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. Web 2.0

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. The article has examples of how social media worked too.

Social Media Campaign: Saw7 and Hoyts

Laurel Papworth

Ok I admit, I’m a bit down on social media campaigns. If it’s agency created content, professionally edited, professionally uploaded and distributed and acts as an ad, it’s not really very social media-y, is it? Well, Social Ads, mebbe? Web 2.0

Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth

Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. Monetizing Facebook: Dollar Value of Facebook Fan is a post from: Laurel Papworth- Social Network Strategy. Web 2.0

StumbleUpon Etiquette Guide and Best Practices

Techipedia: Tamar Weinberg

But with all other social networks, there are rules of engagement that are determined by the community. More information and tips for usage can be read in The New Community Rules: Marketing on the Social Web. However, these pages are not social content.

Freelancer – $25k in Australian social media competition

Laurel Papworth

Great opportunity for someone wanting to “get their social media on&#. Also some points on social media timelines. Click here to read the full details and enter: freelancer social media competition town downunder. Word of mouth, social media, tell a few people.

100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Web 2.0:

Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin.

Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

Which is somewhat ironical since passionate committed fans do a better job of building fan pages than some intern in the marketing department halfheartedly spamming out special offers. Don’t build your network hub on Facebook – use it as a spoke. Web 2.0

auDA misuse of power?

Laurel Papworth

I’d had shocking service from Optus (the guy told me “yeah I know how to fix it but I’m not going to tell you&# ) and was in the mood to shine some social media spotlight on to poor customer service in Australia. is a post from: Laurel Papworth- Social Network Strategy.

6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. That’s not really convincing social proof.

YoMacha: India's Hot or Not ?

The Marketing Blog

A brief look at YoMacha tells you that it isn’t exactly a run-of-the mill social networking portal with typical Web2.0 Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, Facebook could eat the web. Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing.

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Linkedin v/s Facebook - Professional up Against Social

The Marketing Blog

51 am Linkedin v/s Facebook – Professional up Against Social Jump to Comments Matt Dickman’s thoughtful post on Linkedin v/s Facebook raises a few questions. As an individual how do you make the the differentiation between these two social networking platforms? Facebook like the name suggests is my “Face&# to the entire network. I’m already seeing professional contenders entering the market. However, I still review some Web 2.0

Market yourself as an individual

The Marketing Blog

53 am Market yourself as an individual Jump to Comments Long ago, somewhere in the streets of Nigeria, there used to live a young guy. Wise men refer/referred to this concept as marketing. People came to his small world and started doing different things and created web directory and online shopping paradises. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. However, I still review some Web 2.0

Cab Drivers as Word-of-Mouth Marketers?

The Marketing Blog

44 am Cab Drivers as Word-of-Mouth Marketers? Jump to Comments Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’ Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing. Reply Boxing » Cab Drivers as Word-of-Mouth Marketers? It depends on the product category and market.