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Wikipedia rules the waves

Sherrilynne Starkie

Facing the realities and the stiff competition from Wikipedia , the Encyclopedia Britannica will now focus primarily on their online services. Wikipedia has grown to be the number one source for students. In fact, many students will stop research and change topics if it’s not on Wikipedia. Women in social media.

Wikipedia 302
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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Photo credit: Wikipedia). Social media in call centres. Wikipedia rules the waves.

Study 377
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Gartner: fake social media reviews

Sherrilynne Starkie

Photo credit: Wikipedia). Many marketers have turned to paying for positive reviews with cash, coupons and promotions.” As the FTC begins to crack down on this practice of fake reviews/ratings, some social media sites identifying fake and defaming reviews and requesting they be taken down. Down a new path?

Review 368
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9 Criteria For Selecting A Social Media Agency

Dave Fleet

Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant. So, without further ado, here are nine ways to evaluate a social media agency.

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Analytics: what matters to content marketers?

Sherrilynne Starkie

Bar graph (Photo credit: Wikipedia). While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. This is the actual value in using social media analytics properly.

Analytics 294
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Everything You Need To Know About Social Media

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.

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Are professional communicators normal?

Sherrilynne Starkie

This is a handy infographic that compares advertising, PR and marketing people against ‘normal’ people. It looks at how we use social media mostly, but also at how we behave at office parties. Related posts: Wikipedia rules the waves. Content marketing is king. Women in social media.